Thursday, September 13, 2007

Is Text Link Ads A Perpetual Money Making Machine?

10 Biggest Mistakes In Affiliate Marketing And How To Avoid Them
Blog of Good Improvements

http://www.text-link-ads.com/

Chances are, you've already heard of Text Links Ads (TLA). Several bloggers reported that TLA makes them more money than AdSense. For instance, last month John Chow has made $1352 from Text Link Ads from his blog, while AdSense income for the same website is 'only' a thousand dollars. I've tried TLA ten days ago and has made $200 so far.

TLA has one major advantage over all other traffic monetizing tools. It does not require clicks or purchases. You get paid simply for placing links on your website. Here is a very cool tool you should check out, it shows how much money you can make with TLA - TLA Link Calculator. Try plugging in http://NicheGeek.com (I've actually added this blog to TLA database, but still haven't added the code yet because it requires some tech expertise I don't have).

A single link from this blog gets me $27 a month. You can put up to 12 links. Do the math. However, selling links from sites or blogs you currenly own, isn't the best tactics.

The best tactics is buying PR4-5-6 domains, websites and blogs and monetizing them from TLA. It's a perpetual money making machine. You can buy a PR5 domain for $150. You'll need to put up a pretty page to attract advertisers and to make sure that Page Rank is real and not pumped up artificially.

Because TLA pays via PayPal once a month, you can easily reinvest money in new websites or buy links for your projects to increase PR. The higher page rank, the better TLA will pay you. As simple as that.

Also, take note of the fact that TLA is running a promotion - $100 in FREE Links


Diet's Tips And Secrets
High Performer Series: Appliancepartspros.com

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Saturday, July 14, 2007

Immigrants big in tech startups

http://eat-healthy-every-day.blogspot.com/

SAN FRANCISCO — Foreign-born entrepreneurs were behind one in four U.S. technology startups over the past decade, according to a study being published today.

Duke University researchers estimated that 25 percent of technology and engineering companies started from 1995 to 2005 had at least one senior executive — a founder, chief executive, president or chief technology officer — born outside the United States.

Immigrant entrepreneurs' companies employed 450,000 workers and generated $52 billion in sales in 2005, according to the survey.

Their contributions to corporate coffers, employment and U.S. competitiveness in the global technology sector offer a counterpoint to the political debate over immigration and the economy, which largely centers on unskilled, illegal workers in low-wage jobs.

"It's one thing if your gardener gets deported," said the project's Delhi-born lead researcher, Vivek Wadhwa. "But if these entrepreneurs leave, we're really denting our intellectual-property creation."

Wadhwa, Duke's executive in residence and the founder of two tech startups in North Carolina's Research Triangle, said the country should make the most of its ability to "get the best and brightest from around the world."

The study comes nearly eight years after an influential report from the University of California, Berkeley, on the impact of foreign-born entrepreneurs.

AnnaLee Saxenian, now dean of the School of Information there, estimated immigrants founded about 25 percent of Silicon Valley tech companies in 1999. The Duke study found the percentage had more than doubled, to 52 percent in 2005.

California led the U.S., with immigrant entrepreneurs founding 39 percent of startups, though they make up only 25 percent of the state population.

In New Jersey, 38 percent of tech startups were founded by immigrants, followed by Michigan (33 percent), Georgia (30 percent), Virginia (29 percent) and Massachusetts (29 percent).

Washington had a relatively low rate of immigrant-founded startups (11 percent), the study found.

Saxenian, also co-author of the new study, said the research debunks the notion that immigrants who come to the U.S. take jobs from Americans.

"The advantage of entrepreneurs is that they're generally creating new opportunities and new wealth that didn't even exist before them," Saxenian said.

Researchers started with 28,766 companies classified as technology and engineering companies in Dun and Bradstreet's Million Dollar Database, which lists companies with more than $1 million in revenue and at least 20 employees.

They were able to reach senior executives to determine the backgrounds of key founders for 2,054 of the tech startups.

Immigrants were most likely to start companies in the semiconductor, communications and software niches, least likely in the defense sector.

One of the study's biggest surprises was the extent to which Indians led the entrepreneurial pack. Of an estimated 7,300 U.S. tech startups founded by immigrants, 26 percent have Indian founders, CEOs, presidents or head researchers, the study found.

Indian immigrants founded more tech startups from 1995 to 2005 than people from the four next biggest sources — United Kingdom, China, Taiwan and Japan — combined.

"People who come from India are laser-focused on technology," said Rosen Sharma, who immigrated from India in 1993 and is CEO of software company SolidCore Systems.

"They come here and they learn to tell a story and paint a vision. Once you have those two things, you're off to the races."

The Duke researchers also found that foreign-born inventors living in the U.S. without citizenship accounted for 24 percent of patent filings last year, compared with 7.3 percent in 1998.

Without permanent citizenship, inventors are more likely to take valuable intellectual property elsewhere — and U.S. companies would have to compete with them, Wadhwa said.

"The bottom line is: Why aren't these people citizens?" Wadhwa said.

"We're giving away the keys to the kingdom. This is a big, big deal once you figure out what this means for [our] competitiveness."

Copyright © 2007 The Seattle Times Company


How to Get Ideas by Jack Foster
Think Brighter
Like a Virgin-- Is Your Marketing As Fresh As Madonna's?

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Wednesday, June 6, 2007

How One Blogger Increased His Revenue From $300/Mo To Over $3000/Mo With Things Other Than AdSense.


Koundamani Tamil comedy - Part 1

When I first started my blogging adventure, my goal was never to make money from it - I just wanted a place to post my ramblings. However, because one of the rambling topics I cover is about making money on the Internet, it made perfect sense to use this blog as a case study on how to take a blog and turn it into an Internet money machine.

John Chow dot Com was monetized back in September, where it made $352.94 - all of it coming from Google AdSense. In October, I added Vibrant Media IntelliTXT to the revenue mix and posted $1,361.64 in blog income. In November, blog traffic went down but income went up to $2,139.93 thanks to additional advertising options. Traffic dropped even more in December but income continued to increase as I posted a record $2,790.05 of blog income.

January is an interesting month for web publishers. Traffic is normally higher than December, but advertising rates are generally lower because Christmas is over. The end result is usually a drop in income. However, I’m happy to report that the blog posted another record breaking performance.

Total Blog Income For January 2007: $3,440.66

In five short months, I have taken this blog from zero to what many people would consider a good full time work income. How did I do this? First, let’s break down the January earnings so you can see where the money came from.

  • Text Links Ads: $621.68
  • Affiliate Sales: $545.00
  • Google AdSense: $536.58
  • Vibrant IntelliTXT: $478.18
  • TTZ Media: $183.54
  • FeedBurner Ads: $175.68
  • ReviewMe: $150.00
  • Grand Total: $3,440.66

Blog traffic for January was 255,574 page views from 133,871 unique visitors, according to Google Analytics. This is a nice increase from December but still well off the 229,853 unique visitors and 360,967 page views posted in October. However, I was able to beat October’s results by over $2,000. Here’s how this was done.

Concentrate On Value

If you look at the income breakdown, you’ll see that my biggest revenue source for January was direct ad sales. Getting direct sales allows you to realize your blog’s full income potential because you don’t have to share revenue with any 3rd party ad networks. For January, I sold direct buys to NewToTech, BuzzBums, Net Business Blog, and Financial RealTime.

The sale to NewToTech and BuzzBums was a banner, Financial RealTime was a link, and Net Business Blog was a review. By selling the review directly, I was able to realize the full $100, instead of having ReviewMe take 50%. I sold the link to Financial RealTime for $150, which is the stated price in my advertising page. A link purchased on this blog through Text Link Ads (aff) cost $200 per month, but I only get $100 of it. I think one of the reasons why advertisers buy links on my blog via TLA is they offers a $100 coupon (aff) to new advertisers.

When I say concentrate on value, I don’t mean just trying to get direct ad buys. It also means delivering value to your advertisers. I want to make sure they feel like they got their money’s worth. Remember, under promise, over deliver. Show value to the advertisers and you will realize value to your site.

Do Not Put All Your Eggs In Google’s Basket

This blog started out with nothing but Google AdSense and if that were all it ran, I would have made only $536.58 for January. Actually, I would have made a bit more because the ads would get more clicks. However, it wouldn’t be close to $3,400.

Because Google is CPC based, its pricing is affected by seasonal changes. This is why the Google ads made more in December with less traffic - the CPC rate was a lot higher because of Christmas. This is where flat priced options like Text Link Ads come in. TLA pays one flat monthly price per link - I don’t have to worry about changes in traffic or click level.

The performance of Text Link Ads (aff) has been really remarkable and I recommend every blogger sign up with them. They have completely sold out my blog and they pay much faster than other ad networks - I already received the payment for January. Check out my Text Link Ads Review for more information.

Affiliate sales came in at $545. That was enough to edge out Google for third place in blog earnings. I think most bloggers are not taking advantage of affiliate marketing - it can be one of your blog’s biggest moneymakers if done correctly. My number one performing affiliate deal was Text Link Ads. Yep! TLA again! Text Link Ads affiliate deal gives you $25 when you refer a new client or publisher to them. In January, I referred 16 accounts to them (4 clients and 12 publishers) and made $400. Another $145 was made from three SEO Book sales.

Blog income does not begin and end with Google AdSense. In order to realize the full value of your blog, you must keep your eyes and ears open to other opportunities. One way of doing that is to keep reading my blog - my eyes and ears are always open. :)

For The First Time visitor/Blogger

If you’re a first time visitor or new blogger wondering where to go after reading all this, I can offer the following advice. The first is don’t quit. Many times, it can feel like an uphill battle trying to get your piece of the Internet pie, but if you want it bad enough, you’ll find a way to do it. Remember, quitters never win and winners never quit.

I recommend you read all the old posts from the Making Money From a Blog series. This way you can see step-by-step, how I got to part time blogging, full time income. You should also check out the Top Posts. This is where I link to some of my best works, many deals with making money on the Internet.

February is the shortest month of the year. It’s going to be tough to beat the results from January. However, I would not advise betting against me.

[Via John Chow]


Fiasco: The American Military Adventure in IraqCreating Sales Tools That Build Your Brand
When None Is Best

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Tuesday, June 5, 2007

76 Smart Tech Solutions (part III)


Raising “Patient Capital” for Your Business

Buying Used & Refurbished Equipment
50. Online Bargains
Refurbished hardware can be a smart way to save money. Many online manufacturers and retailers have sections of their web sites devoted to clearance outlets. You may have to poke around the site to find them, but it's worth checking into when you're on a tight budget.

Refurbished items are usually returns that have been looked over and checked for functionality. As with auctions, check to see if all documentation and software is included. Compare prices to what is normally charged to see if the savings is worthwhile.

Often warranties are shortened. What might have originally come with a one-year warranty may only include a 90-day warranty when it's sold as refurbished. If you're comfortable with that, go ahead and save some money.

51. Software Beware
Used software can be tempting, but you should proceed with caution. Some software is not legally transferable to other computers. Watch out for bootlegs or pirated software and stay on guard for disreputable sellers. It's usually better in the long run to just purchase new copies.

52. Sitting Pretty
When it comes to buying used equipment, furniture is one of your safer bets. Chances are, you'll buy local and have the opportunity to examine the pieces before you pay up. Used desks, dividers and file cabinets can help you furnish or expand your office at substantial savings.

Use more caution when it comes to chairs. Your long-term comfort is more important than saving a few dollars. Some higher end ergonomic chairs come in different sizes, so be sure to get the one that fits.

53. All About Warranties
One of the biggest sacrifices you can make when buying used equipment is lack of a warranty. That's not always the case, though. If there is still warranty time remaining, check to see if the warranty is transferable. Otherwise, you might want to think twice, particularly when it comes to business critical hardware.

Laptops, for example, are more prone to problems than desktops and you might want at least a partial warranty in case anything goes wrong. For less critical items, like a mouse or keyboard, the savings may be worthwhile.

54. Up for Bids
Auction sites like eBay are popular hunting grounds for technology bargains. The up side is that you can often find great deals on equipment. The down side is that you need to proceed with a healthy dose of buyer beware, especially when it comes to used equipment.

Take a moment to look into the background of the seller. Do they have a lot of poor feedback or have their previous customers been happy? Is all documentation and software included? What is their return policy? Is shipping refundable? Be sure to calculate shipping costs before you bid. Some sellers charge handling fees that can add up to more trouble than it's worth.

Keeping Up on the Road

55. Take Advantage of Hotspots
The internet is your ticket for staying in touch. Whether you need to check email, check up on your web site or do some research, a Wi-Fi hotspot is the place to go. The easiest way to find a hotspot is to book your room at a Wi-Fi equipped hotel. Some hotels include it as a free service for guests. Others charge a small fee.

Before you hit the road, take a moment to find some hotspots at your destination. There are several hotspot conglomerators that let you access the internet through their nationwide networks for a daily or monthly fee. Just be sure to use a VPN if you need to protect your business data.

You don't have to be traveling far from the office to take advantage of hotspots. Local cafes, coffeehouse or public buildings can be convenient stopovers when you're out at lunch or just need to step away from the desk for a while.

56. Travel Light With a PDA
Some entrepreneurs leave their laptops back at the office and opt to travel with just a PDA. Many PDAs these days come stocked with the kind of processing power and memory you would have seen in a full-fledged notebook a few years ago. Throw in a smartphone features for making phone calls and accessing the web, or add in Wi-Fi, and you have a well-connected device that can easily tide you over until your get back to your desk.

57. Choosing a Laptop
The most powerful way to stay connected to your business while on the road is with a laptop. Two popular classes of laptops are desktop replacements and ultraportables. Which you choose depends on your needs.

Desktop replacements pack all the punch of a regular desktop with large displays, plenty of processing power and useful extras like DVD-rewritable drives. The downside is their hefty weight. If you place a premium on power or are looking to get rid of your desktop altogether, this is the way to go.

Ultraportables are just like they sound: svelte, lightweight traveling machines. While they're easy on your shoulder, you often make sacrifices in peripherals, screen size and sometimes power. Still, mobile warriors that are constantly running through airports may find the compromises very worthwhile.

E-Mail Safety and Security
58. Watch What You Write
While you're formulating an e-mail security policy, give some thought to e-mail content. Unlike a phone conversation, e-mail doesn't just disappear into the ether after it's sent. A record remains--one that can come back to haunt your business.

Discuss with your employees what is considered appropriate content. You may want to minimize personal use of business e-mail. Even sending seemingly innocuous jokes around the office can be risky. Tie e-mail usage in with your sexual harassment policy. Make sure that the e-mail usage guidelines are clear for your employees.

59. Educating Your Employees
One of the best ways to ward off e-mail security issues is to educate your employees. Have an e-mail security policy and make sure they are familiar with it and adhere to it. Some spam will inevitably get through. The best ways to keep the problem from increasing is to simply not reply and not click on any links it contains. Just delete the messages.

Also, make sure employees aren't giving out their e-mail addresses online. For example, if they post to message boards or blogs, they shouldn't leave their e-mail addresses out for spammers to harvest. Keep them up to date on new threats like phishing attacks. A proactive policy for e-mail security is better than dealing with breaches later.

60. Don't Get Hooked
Phishing isn't a strictly business-related problem, but it can have serious consequences for unsuspecting entrepreneurs. Phishing is when a deceptive e-mail arrives that often asks you to visit a web site and verify personal information like pin numbers, usernames, passwords or account numbers.

Some phishing attacks are blatantly obvious and loaded with misspellings and bad grammar. Some are very sophisticated and look like they could be a real communication from a credit card company, bank or online auction site.

What's the best way to deal with it? Delete it. Any e-mail that asks for personal information to be given out through the web or through a form embedded in the e-mail is likely a phishing attack. If you're still not convinced, take a moment to check in with the company that supposedly sent it. A few minutes can save you a lot of grief.

61. Fighting Spam
Spam is more than just a nuisance; it's a drain on your time and resources. It's impossible to avoid, so you have to deal with it. If you don't have spam protection through your email service provider, put anti-spam software on your shopping list right after anti-virus. Some vendors bundle it all together in a security suite package.

62. Keeping Viruses Away
When it comes to email security, anti-virus software is one of the first items that come to mind. Whether you purchase an off-the-shelf software package or choose to go with an online service solution, it's a must-have. Users of some free services, like Hotmail, may already have this area covered. Check to see what your email provider has to say about it.

You'll want to make sure all your employees' desktops and laptops are protected. The cost of anti-virus is minimal compared to the potential damage a virus or worm outbreak could cause your business. They can not only get at your computer systems, but also send emails out to your address book. That's not something your customers will want to receive.

Here are a couple of tips for keeping an eye on your anti-virus measures. Double check that you're getting the latest virus updates. Most programs will update themselves automatically, but it doesn't hurt to do a manual update on occasion to make sure the process is working. Also, when your software subscription time period is up, be sure to renew. Don't let it lapse.

Buying for Your Homebased Office
63. Shopping Online
Bargain hunting over the Internet doesn't have to be time-consuming. Web sites such as PriceGrabber.com, PriceSCAN.com and MySimon.com are hubs for price comparisons. They're especially handy if you already know what you want and are just looking for the lowest price. Don't be blinded by what seem to be incredible bargains. Always check into an online retailer's reputation if you're not already familiar with it. You probably know this already, but always use a credit card for your purchases in case you have to dispute charges later.

Another great resource for home office hardware is eBay. You can pick up a wide array of products-from extra cell phone batteries to monitors and ink cartridges-at prices that would make some retailers blush. But eBay is no utopia. You still have to check into the seller's reputation. Also check to see if the product you're buying is refurbished, if it comes with an original warranty or tech support, and if all documentation and pieces are included. Some entrepreneurs may decide that the savings are worth living without some or all of those things. It's not good or bad, it's just a matter of deciding what you feel comfortable with.

64. Brick-and-Mortar Buying
If you're the type of person who likes to "handle the merchandise" before you buy, find a local retailer you can visit in person. Prices may be a little higher when you just walk into a store, but you also have the security of having a physical location to return the product to in case of a problem. The Sunday ads are a good place to compare prices, and you should keep an eye out for specials and rebates at your local stores. You can also take advantage of price-matching policies or even visit warehouse-style retailers like Costco or Sam's Club to look for business equipment savings.

65. Get Connected
If you have a website and plan on hosting your site with your Internet provider, and if you'll need more bandwidth and e-mail addresses than what a standard consumer Internet account offers, you need to look into business services. Your options for Internet connections from home are satellite, DSL and cable, which are available in a variety of downstream and upstream speeds ranging from 400Kbps to 2Mbps. Monthly fees vary accordingly; they usually range between $40 and $100 per month, but can reach a few hundred dollars for higher speeds. If you travel quite a bit, you may want to look into some of the wireless Internet connection options, which provide an Internet connection wherever you go.

66. Loving the Laptop
Just because you have a desk doesn't mean you must have a desktop computer. A pricier but more flexible laptop may be the ticket. If you'll be doing a lot of business traveling or will need to take your computing power with you on sales calls, then a laptop is something to consider. They're also nice for getting out of your office for a while, even if it's just to sit on the back porch. And if you decide a laptop's the way to go, you might want to consider purchasing a monitor to view your laptop through when you're at your desk to save on eye strain.

Out With the Old: Ridding Your Office of Old Technology
67. Give It Away
Most old PCs have years of utility left in them--just not for you. There are tons of schools, community groups, senior homes and other needy institutions that would be happy to take them off your hands. Unfortunately, donation is another of the more costly disposal options. By the time you get done with moving, temporarily storing, shipping, tax record-keeping, making contractual arrangements with the beneficiary, possible testing and repair, and, of course, facing the ever-present legal exposure, IDC figures it will cost you $344 for each PC donated.

And the legal exposure is real. You could get sued for donating a defective or virus-infected computer, or you may be asked to defend the tax deduction. Share the Technologyoutlines some of the pitfalls for givers and receivers on its site. On the upside, the infrastructure for charitable donations is well-advanced, making this option less time-consuming.

Regardless of the option you choose, you can click on over to eBay's Rethink Initiativeto explore your options.

68. The Resale Option
One popular option for PC disposal is selling them. IDC says your net out-of-pocket per PC is $272 if you can sell it to an employee for $100, and $119 if you sell it to a third-party broker for $200. (Remember, costs vary among disposal options and you'll still need to scrub the machines of company information.) The good news is, the PC is gone. But in both cases, you have to sell the PC before its value reaches zero. And those three years for a mid-range PC and four years for a high-end box go by quickly.

Of course, brands vary. You can look up the residual value of your PC in the Orion Computer Blue Book. You can purchase the latest version of the Blue Book with the most recent prices from the Orion Research website, or look up prices for individual PCs online at $3.99 per shot.

69. What Will It Cost?
In general, a lot of PC disposal costs are realized in soft dollars, and a certain amount of those are fixed. IDC says it will cost companies at least $150 for every PC taken out of service. First, there's the labor involved in physically removing a system and its network components, disconnecting peripherals and scrubbing the hard drive of software, passwords and sensitive company files. Then there's the downtime for employees during the move. After that, your costs will vary depending on how you choose to dispose of the old PC and may include payment for things like testing and repair or, in many cases, contractual or other legal costs.

70. Why the Dump Isn't the Answer
According to Gartner Research, more than 400 million computers will be replaced by individuals and businesses from 2004 to 2006. But according to ACNielsen International Research, only 15 percent of those polled realized they could recycle electronics in their local area.

Old PCs have chlorinated and brominated substances, Poly Chlorinated Biphenyls (PCBs) and Poly Vinyl Chloride (PVC), heavy metals, gases, acids and plastic additives--and that's just for starters. (For a complete list, see the SVTC website.) All those chemicals have incredibly long half-lives. You want your new house sitting on top of this stuff? Not to mention, the EPA will be all over you if you're discovered throwing PCs in the trash.

71. Exit Strategies for Computers
Old PCs don't die, and they don't fade away, either. The average PC will run almost forever, and the harmful chemicals inside it will survive in your local landfill for even longer. How many long-lived-but-obsolete computers is your company moving around among staffers? There's definitely a point of diminishing returns in holding on to PCs past their prime, as well as hidden costs in just about any disposal method you choose. Recycling, selling them to employees or giving them to charity are all viable options, but they all have costs attached--many of which may surprise you. It's a good idea to have an exit strategy for your old hardware--and it should be in place long before the intrinsic value of your PCs hits zero.

Complete depreciation is often here before you know it, but there's good news in that respect: After years of decline, PC life expectancies are in an upturn, says IDC analyst Alan Promisel. The average middle-of-the-road PC now has a useful life of about three years; a high-end desktop, about four years. But be careful: Nurse an old PC along for too long, and productivity suffers--for low-level staffers as well as managers. Worker efficiency declines along with equipment efficiency, so when software takes longer to load, screens take longer to redraw and incompatibilities start to occur, memory upgrades need to be deployed.

Smart Tech Shopping
72. Setting Up a Tech Savings System
A recent study of IT purchasing by New York City consulting firm McKinsey & Co. says timely purchases, clever negotiation and internal controls can help businesses save megabucks. The McKinsey team estimated that savings of 10 to 20 percent on IT outlays were possible using the following recipe:

1. Renegotiate existing contracts for services such as network support and consulting. Telecom is especially ripe for bargains. Start by setting standards for rates and auditing bills to make sure you're not overpaying. And instead of buying all long-distance, local phone and other telecom services from one vendor, dual-source it. Vendors will treat you better and charge you less.

2. Make sure you need whatever new technology you do buy. Inventory all PCs, printers and software. Look for opportunities to consolidate purchases, standardize configurations and root out duplication.

3. Set up a system to keep on top of things. Pick a team of people from your tech and other departments, and meet with them regularly to discuss what they need and how to save on it. That can save as much as 3 to 7 percent on IT outlays alone.

73. Warranty Warnings
You can't afford to have a key business hardware component go down without protection-a warranty will give you peace of mind. Most products come with some sort of manufacturer's warranty, and you'll frequently be offered an extended warranty when you're checking out. But think hard before you purchase that extra coverage: Many products won't earn back the cost of that extended protection. For example, you don't need a $50 extended warranty on a $200 PDA. But for some items, you may prefer to have the peace of mind. Laptops, for example, often come standard with a paltry one-year warranty. Extending that to three years can get you safely through until the next upgrade cycle.

74. Buying Online
When shopping for tech products, why not try that great bastion of bargains: the Internet. EBay can be a gold mine, but "buyer beware" still applies. EBay is useful if you know what you want, especially if you can narrow down a model number. A few things to watch out for are whether the original documentation is included and whether the warranty is still in effect and transferable. If in doubt, e-mail the seller first.

For some purchases, you can narrow down the seller's location to find someone nearby. That way, you can pick up the product in person and take a look. EBay is a place you probably don't want to go to for your primary computer, but the discounts may outweigh the risks for secondary machines. Items like cords, monitors and peripherals can be had at great savings and little risk if you do your homework first.

You can also try the online outlet stores of technology manufacturers-these stores carry discontinued and refurbished merchandise. Chances are, the prices will be good, but the warranties will be lacking. Refurbs are typically only under warranty for a few months at the most. After that, you're on your own. Still, refurbished can be an affordable option for adding a second or third computer to your business.

75. Bargain-Hunting Sources
Discount clubs like Costco and Sam's Club have decent-size technology sections and can net you good value on everything from laptops to printer cartridges. What you won't get is a lot of one-on-one service. If you're sure of what you want, go ahead and look out for good deals. If you need to ask questions, go somewhere else. You can always check prices on their Web sites before you join the club.

Speaking of shopping locally, you can also save money by working closely with a value-added reseller (VAR). This is a good route to explore for large purchases where you want the reseller to also be the installer. The reseller will be up on the latest special offers and promotions that fit your needs. Selecting the right VAR is also important. See how long they have been in business and whether they have experience serving your particular market. The technology needs of a graphic design business can be very different from those of a personal chef service.

76. Knowing What You Want
When it comes to buying technology products and services, part of the process of getting a bargain is knowing what you're looking for. Before you shop, you should have a pretty solid idea of how much power you need in whatever it is you're buying. For example, suppose you're scouting out a stock notebook with 512MB RAM but you know you'll be running intensive graphics programs and will need more memory than that. The time to buy that extra memory is right away. You'll get a better deal customizing it online to boost it up to 1GB than trying to buy RAM later and upgrading. The same often goes for adding items like a DVD-RW drive. Make a shopping list that includes your bare minimum requirements-plus the extras you'd like to have-before you start shopping around.


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Sunday, June 3, 2007

Ego Blogging and the Money Idol.


Report: Retiring Baby Boomers Expected to Hurt U.S. Companies

Something about the blogosphere lately has been bugging me. It’s hard to put my finger on exactly what it is because it’s not a black and white problem and I’m an active participant and proponent of at least part of what I see as the issue.

Blogging as we know it today evolved from online journal writing, a very reflective and personal thing to do centered around one individual’s life. Back then it was expected that a “weblog” would focus mostly on the person writing it and consequently, unless the person led a very interesting life or had a gift for writing, only a small handful of people would read it - perhaps friends, family and coworkers.

Today blogs have become much more than journals, yet many of the blogs we idolize are very ego-centric. Often popular blogs are driven by the personality of the author. While most blogs are not necessarily talking about a person’s personal life, often “life” is the muse for topics, even if they are skewed for relevancy to a certain group of people, a target market.

For example, my blog here is about Internet business and blogging and many of the posts I publish draw on my own experience in these areas. This article you are reading right now is exactly that - I’m writing this as a result of my recent experience reading other blogs.

The blogosphere is personality driven, so it’s natural to expect that the people with the biggest personalities, the most interesting stories, unique talents and/or some form of celebrity, are at the top of the A-List of blogs. There’s nothing wrong with that on the surface, but what I do see as a potential problem is what we value and what concepts we raise to ideals to emulate.

Money As Motivation

I remember the first time Darren Rowse published how much he was earning from his blogs and the subsequent buzz that spread online about the potential for income from blogging. Since then many bloggers have revealed their earnings and continue to do so. I did exactly that for my March 2007 blog earnings.

With the obvious interest in the topic “making money online” many bloggers have launched blogs focused on it, some make money, some chronicle their journey of making money and may not make any yet. The focus is squarely on how to earn more and how to get more traffic so you can earn more. Again, there is nothing wrong with that per se, the problem as I see it, is how much energy we give to the topic and how we idolize certain people who have achieved something we want to achieve.

Will Money Make You Happy?

There’s a very old question that most people feel they know the answer to - Will money make you happy?

I don’t think money specifically can make you happy, but certainly it can buy freedoms that contribute to happiness.

The problem I believe is better defined in the reverse - does a lack of money make you unhappy?

I think for many people that last statement is true and we thus wake up each day with money as a key motivator, not the only motivator of course, but certainly a major one given society’s current structure.

If you have read my previous article - The Key To Happiness - you know that my belief is that happiness is simply a choice, but for the sake of this article I’ll assume that you may conceptually understand that, but have difficulty putting it into practice 100% of the time, which sums up my experience too.

Where’s The Value?

If you presently read blogs that talk about making money, or any blog where the author spends a lot of time focused on their own life, make sure you stop and ask yourself whether reading the blog contributes to a goal you currently have and whether you leave that blog having gained an insight or something you can actually action and benefit from.

What it is you admire about the blog and blogger and why have you have decided to offer them a portion of your life - a fraction of the time you have available in a given lifetime? That’s a hefty price to pay so you better be clear on why you are there and what you want from the relationship.

Many blogs offer very little value beyond entertainment, essentially a distraction from what you really need to get done. Entertainment is great, but often times entertainment is procrastination. This is an especially important point for all you workers out there surfing the web in an attempt to get through yet another “boring day”. Something needs to change.

At some point you have to consider how long you are prepared to read about how successful someone else is, how much money they make or the ramblings of X number of mini-me bloggers also attempting to replicate the success of A-List profit bloggers. What exactly is in it for you or are you there to simply help that blogger make more money by being yet one more visitor adding to their traffic count?

Focus On What’s In It For You

Watching others achieve what you want to achieve will not help you unless you actually take away a lesson and apply it. If you currently read bloggers that spend most of their time rambling on about how good they are, or how much money they make or what they last had for dinner, or how amazing their traffic growth rate is, and you walk away feeling feeling depressed because you can’t seem to make any money or you are simply “passing the time” you are not moving forward.

As you are about to finish reading this article you can ask yourself - What did I learn? How can I change my behaviors for the better as a result of this article from Yaro?

My hope is that you will start to make better use of your time and challenge every blogger you read to benefit YOUR life.

I may end up losing some readers as a result of this article as they realize that Entrepreneurs-Journey.com doesn’t specifically offer them any value given their current situation and goals. That’s fine, what’s important is that you read this article, have an insight and take a step that leads to enhancing your life and making you happier.

Remember, money as a purpose in life is a false idol, as is worshiping people who are fixated on making money. Monitor your feelings and gravitate towards what works for you and what feels right. There’s nothing wrong with making money and being motivated by it, just remember that it’s not the only reason to do something, there should be a deeper motivation and purpose - a reason why that makes sense to you, a way it can help you and a way you can use it to help others.

[Via - Yaro Starak]


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Tuesday, May 29, 2007

Why You Shouldn' Blog About Asbestos If You Want To Create A Successful Blog


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Pick a Topic That You’re Passionate about

The worst thing you can do is blog about a topic because it pays the most. While keywords like Asbestos Cancer may pay a lot, they’re really boring to write about. This blog covers topics that I’m passionate about - cars, fine dining, technology, Internet, finance, and money. I never get bored writing about this stuff. When you’re passionate about your topic, it shows through in your writing and readers connect with it.

Blogs attract like-minded people together. Chances are really high that the person reading your blog is passionate about the topic you’re writing about. If you’re not passionate about your topics, the readers will see that and won’t stick around.

It’s All About The Content

There is no magic formula to creating a successful blog. Pretty much everything hinges on the content. If you were to ask why my blog got so big so fast, I have to say it’s because of the content. Why else would someone read a blog? You content needs to be good and it needs to be unique. You need to write about stuff that other people are not writing about or put a new spin on an old idea. You won’t be very big if you just repost the local news.

Good content will get you readers and links from other blogs. Good content will get on the front page of Digg and other social news media site (unless you’re on auto buried).

Don’t Worry About The Money

Your number one concern should be producing good content. Don’t worry so much about making money. The money will come if your content is good. Content is the foundation your blog is built on. Without content, nothing happens.

Too many people put the cart before the horse. They want to see the money but they’re don’t see the level of work it takes to get there. Producing unique content day after day is not easy. This is why you need a topic that you’re passionate about. If you’re not interested in the topic, then chances are you won’t be producing much content.

Build Relations With Fellow Bloggers

Get to know other blogs in your niche. Not only is this a good way to get your name out in the community but it’s also a good way to find new topics to write about. I have gotten many story ideas from reading other Internet moneymaking blogs. Link to those other blogs that gave you the story idea and send them a trackback. That will make them check you out. If they like what they read, they may link to something you wrote about. However, if you don’t build the relationship, there won’t be much link love.

Have Fun At This

If you’re not having fun blogging then you’re in the wrong business. When I get up in the morning, the first thing I want to do is read all the comments from the night before. I enjoy blogging because it’s fun. This really is a fun business and you shouldn’t take it too seriously.

[Via - John Chow]


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Friday, May 18, 2007

What a business owner's blog can accomplish

8 Simple Rules for Rating A Business Opportunity

Q: I've heard a lot lately about businesses that run a blog. I run a simple vitamin shop in my hometown and I already have a Web site. I'm curious - how would starting a blog help me?

A: That's a good question and one that's on the minds of many small business owners. It's great that you already have a Web site going, but that's just the beginning. As you know, your Web site exists to promote your business. Whether you sell your vitamins online or not, your Web site should be creating new customers for you.

Advertising your Web site on search engines such as Google and MSN can be effective at bringing in new traffic to your Web site, but these services can be very expensive and do nothing to encourage repeat traffic.

Once new visitors arrive at your site, it should accomplish two primary goals:

1. Hold the visitor's interest long enough to poke around.

2. Encourage visitors to come back.

A blog is a great way to accomplish both of these goals, says J.S. McDougall, author of "Start Your Own Blogging Business" (Entrepreneur Press).

No matter what your business is selling, it is inherently part of a community of people who share similar interests. In your case, your customers are interested in healthy diets and fitness. By building a blog on your Web site where visitors can find current information through health articles, industry news clips, diet recommendations, and such, you are providing a place on the Web for your most likely new customers to convene and, if your blog allows, converse. McDougall recommends that you post information that you know would grab the interest of your most loyal customers - that's the type of person you're looking to attract.

Your blog will also encourage new visitors to come back. Blogs are most effective when they are updated regularly and frequently,

McDougall says. Aim to post new information two to three times a day, if not more often. This steady stream of information will bring interested visitors back to see what's new. Your visitors will become your readers and your readers will become your customers.

For additional information, please visit www.fruition.ws

(Bruce Freeman, owner of a small business and an adjunct business professor at Kean University, is always looking for interesting success stories and lessons learned. Entrepreneurs can e-mail their ideas to bfreeman(at)proline-com.com or visit www.smallbusinessprofessor.net.)


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