6 steps to creating a super startup

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CanadianMedsWorld.com

(Fortune Small Business) -- If you want to be an entrepreneur, you're in good company. An average of 464,000 adults a month create new businesses, according to the most recent statistics available from the Kauffman Foundation (kauffman.org), which tracks and promotes entrepreneurship.

But starting a business is a complicated, risky, all-consuming effort. Indeed, just two-thirds of new small businesses survive at least two years, and only 44 percent survive at least four years, according to a study by the U.S. Small Business Association.

Taking the six steps below will help put you on the road to success.

1. Determine if you're an entrepreneur or just a wannabe. Starting a successful business requires a unique set of characteristics. You have to be willing to take calculated risks. In addition, a mix of optimism, high energy, and an ability to live with ambiguity are also crucial.

According to a recent study of 1,600 Columbia Business School alumni who started businesses, the desire most related to success was the inclination to build something.

"They took a long-term view," says Murray Low, director of the Eugene M. Lang Center for Entrepreneurship at Columbia.

Make sure you're prepared to wear many hats, at least in the beginning. "You need to be willing to meet with the chairman of the board, then go back to the office and fix the toilet," says Low.

2. Pinpoint an opportunity. There are lots of ways to find the right business idea. But for most people, it's wise to begin with your interests, say small-business experts.

"You should start with what you know best and are most passionate about," says Sarah Chiles, director of Programs at NYU Stern's Berkley Center for Entrepreneurial Studies.

Back in 1999, Julie Dix started sewing satin tags onto her baby's blankets, after she discovered the infant liked playing with soft edges. Soon, other mothers began telling her what a great idea it was. That's when she teamed with friend Danielle Ayotte and formed Spencer, Mass.-based Taggies. Today, the company sells the blankets, and dozens of other products in six countries.

The bottom line: "You have to find an underlying need that's not being fully met," says Timothy Faley, managing director of the Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies at the University of Michigan's Ross School of Business.

3. Make sure there's a market for your idea. Get out there and talk to as many potential customers, suppliers and distributors as you can. Trade-show attendees are a particularly good source of information. And remember: You're not trying to sell anything yet; you're just exploring the opportunity.

"Everyone will be more willing to talk if they think you're just looking for information," says Faley.

It's also a good idea to make a prototype of your product, so customers can test it out. That goes even for low-tech wares. Early on, Dix and Ayotte made samples and brought them to crafts fairs, as well a local store. When it sold out in just a few days, they knew they were onto something.

As you get feedback, good or bad, fine-tune your concept accordingly.

4. Write a business plan. Any plan needs to answer a few key questions: What is your product or service? Who is your customer? What need does it address? And, how are you going to turn your idea into a money-making venture?

The plan "should lay the foundation on which you build your business," says Faley.

Divide the document into a few sections. First, and perhaps most important, is the executive summary, detailing in no more than two pages the key information in your plan.

Next should be a market analysis that describes the needs you're addressing and any potential competitors; a discussion of your marketing plans and the management team; and a financial analysis of the first five years in business, with a sample income statement and balance sheet.

Be prepared to revisit the plan many times. "It should grow and change along with your company," says Faley.

5. Determine your business structure. You have four basic choices -- sole proprietorship, partnership, LLC, or corporation. Each offers different legal protections, tax savings, and ownership requirements. They also vary in how complicated they are to set up.

For example, sole proprietorships and partnerships require little paperwork to establish, but also don't provide the tax breaks and liability protections of other structures.

With limited liability companies (LLCs), you are personally protected from creditors and lawsuits and can have as many owners as you'd like.

Corporations also shield your personal assets from creditors and provide various tax breaks. If you incorporate as a C corporation, owners are not responsible for liabilities, because the corporation is considered to be a separate legal entity. But there's also a double taxation, on both earned dividends and profits. An S corporation avoids that problem by having shareholders report earnings on their personal tax forms. But there are limitations on who and how many people can be shareholders.

6. Look for funding. Most entrepreneurs start their businesses by dipping into their savings, and hitting up friends and family. Perhaps half of all startups, in fact, are funded initially by the founder's credit cards, according to Faley.

Getting a bank loan is tough unless you have assets - and that often means using your home as collateral.

Other likely sources include potential suppliers and even prospective customers, who might be willing to help out in return for steep discounts.

What about venture capital? Fact is, VCs rarely invest in startups.

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A Story About An Entrepreneur and the Real Meaning of Success & Wealth

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CanadianMedsWorld.com

Rarely has any movie left such a lasting impression on the American public as Frank Capra’s all-time masterpiece --- “It’s a Wonderful Life.” We all know the story and have seen it many times.

On the surface, the movie appears to be a sappy, sentimental film which puts a smile on our face and brings tears to our eyes, every time. In reality, this film serves as a universal story of the enduring human spirit -- filled with many powerful lessons about life, business and money.

It’s our story -- yours and mine. It’s a story about the George Bailey within us all. It reminds us of our own human condition and the deep issues we must confront. Especially at year’s end, the story’s core message nudges us to take inventory of our lives, evaluate our worth and question our place in a world that does not behave as we often expect it.

The REAL STORY Behind the Story … Does This Sound Like YOURS?

As uplifting and inspiring as the end of this film is, “It's a Wonderful Life" has a very dark side as well. George Bailey, played by James Stewart, is a man at the end of his rope. Throughout his life, he has sacrificed his own needs to make everyone else happy.

Young and ambitious, he dreams of traveling the world, and accomplishing great things. However, George must abandon his plans, when his father suddenly dies, and he must take over his dad’s building and loan business to carry on the tradition. It is a well-respected business that genuinely puts people ahead of profit, yet in George’s eyes, it is the chain that ties his life down.

That is just the beginning of George’s spiral downward. One Christmas Eve, $8000 is misplaced by George`s absent-minded uncle, driving poor George deeper into despair. The combination of his own dashed dreams and the prospect of abandoning the town to Potter -- an old, corrupt man who represents the most despicable image of capitalism – sends George into an emotional crisis so large that he contemplates suicide. Rescued by an angel determined to get his wings, George is then shown how much good he contributed to the world, and what life would have been like if he hadn`t been born.

The REAL Message: 3 Profound Lessons About Money, Success and the Purpose of Life

LESSON 1: Failure is in the eye of the beholder. It’s all relative to your goals, expectations and values.

"It's a Wonderful Life” is a movie about a small town guy who thinks he is a failure and wishes he had never been born, It is only by getting a glimpse of what life would be like without him, does George get a major epiphany. “He is not a failure afterall.” He learns that he contributed to the happiness of many people, and that he made a difference.

Good things happen and bad things happen to us all. A bank run happens and someone nearly drowns. Yet, by the end of the movie, George Bailey reminds us -- as business owners -- that no matter what goals and dreams we are pursuing, real success comes from our journey and the lives we touch along the way.

LESSON 2: Our true wealth is measured by the love and support of family and friends. There is no $$ amount that can replace it.

In the beginning of the movie, all goes well for Bailey - a beautiful wife, a few children and a lot of friends. George even pursues his dream of building a village with affordable houses in Bedford. Unfortunately for Bailey, life spirals downhill after the Depression and then bankruptcy. It is at the point when Bailey is unable to handle the burden of all the people's money he cannot repay, he contemplates suicide and ending his misery.

In that moment, all George could see was the “dark” side. He loses perspective of the many blessings still in his life. At the end of the movie, George opens up a book given to him by his guardian angel with a handwritten note: "Remember: No man is a failure who has friends."

We too often fail to truly appreciate and treasure our homes, our family, our friends, and even life itself. Wouldn't it be nice if each of us could learn the lesson, as George did, that life is already wonderful? That where we put our focus determines if it is so?

LESSON 3: We all have a purpose in life. Our purpose is not something we decide. Rather it is something we discover. Through the events of our life, our purpose finds us.

As with George, we all go through life, with a certain amount of struggle and adversity. Sometimes life is frustrating,. Sometimes we fail. Sometimes we might even reach the end of our rope and wonder “is this all there is? Why was I even born, anyway?”

George did not recognize his life purpose until he hit rock bottom and questioned his very existence. With the helping hand of his guardian angel, he got to see the truth. The roadblocks that forced him to sacrifice his dreams and instead serve the community where he grew up were, in reality, the stepping stones to living his life’s purpose.

If, like George Bailey, we could see what life would be like, had we not been born, we would realize how truly fortunate we are to simply be in this world. We would discover that every event in our life – no matter how mundane or how difficult -- somehow is leading us down the path of our life purpose.

No amount of personal or business failure, no amount of misfortune, no amount of struggle or turmoil can change the immeasurable value of our lives and the difference we are already making every step of the way. Our smallest contributions are often the most significant.

As we welcome a new year, may each and every one of you, take inventory of your life, through the eyes of George Bailey, and awaken to the real truth, "It’s a wonderful life."

Denise Corcoran - CEO, The Empowered Business (tm) - assists CEOs, executives and business owners in taking a quantum leap from the ordinary to extraordinary … from unrealized dreams to mastering their destiny … from slow growth to exponential results. Subscribe to her monthly ezine - The Empowered Business (tm) - and learn the legendary mindset, strategy and performance secrets of top business achievers. http://www.goldbar.net/go.php?id=7996&c=1738&ac=ezar

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4 Great Reasons to use Google Analytics

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CanadianMedsWorld.com

Having used a large number of web site visitor trackers over the years, I first approached Google Analytics some time ago, with the somewhat jaded attitude of someone who's 'seen it all' or at least 'seen most of it'. What could possibly make this particular utility stand out in such a large crowd of competitors?

But first... What is Google Analytics?

Analytics is Google's very own visitor tracking utility, allowing webmasters to keep tabs on traffic to their site, including visitor numbers, traffic sources, visitor behaviour & trends, times spent on the site and a host of other information gathered via two pieces of JavaScript embedded in the source-code.

Unlike other free visitor trackers, which insist on displaying annoying and often amateurish badges or buttons when they are being used, Google Analytics simply runs quietly in the background, gathering the necessary information without any visible signs of its presence.

Which brings me quite neatly to Analytics' first major plus-point; the price. What webmasters are effectively getting, is a fully fledged visitor tracking utility without all the irritations and limitations normally associated with free products of this type.

Ok, so its free; but is it any good?

In a word; yes.

The sheer depth of information gathered, really leaves very little to be desired. From search engine analysis to page views, bounce-rates and more, the available data is presented so as to give users an easy overview of the most essential elements, with the ability to 'drill down' to less commonly accessed or more in-depth statistics and figures.

Additionally, on the 18th of July 2007, the Google Analytics old user interface was discontinued, making way for a newer, more ergonomic look which makes reports more accessible and the interface itself more intuitive for the user.

The new Dashboard provides 'at a glance' visitor statistics for the previous month, as well as a graphical breakdown of your visitor's geographical locations in the form of a world map. A pie chart clearly shows what proportion of visitors reached the site through search engines, by referral or through direct access, whereas the 'Content Overview' provides a list of the most commonly accessed pages.

What makes Google Analytics special though?

Although Analytics boasts all the features and statistical data to be expected from a top-class keyword analysis and statistics tracker, it also features a number of additional tools which put it ahead of the most of the pack where ease-of-use and depth-of-information is concerned.

1. The Map Overlay

Essentially, this feature brings up a map of the world, highlighting the countries a site's visitors stem from. Clicking on a country produces a close-up view, along with a geographical breakdown according to the region and/or city from which visitors accessed the site. This tool in itself is invaluable for all those webmasters with geo-specific sites, concentrating on a particular catchment area.

2. The Site Overlay

This is conceivably Google Analytics' single most important feature from a webmaster's or online business owner's perspective, as it provides a hands-on view of visitor behaviour. When clicked, 'Site Overlay' opens the tracked web site in a new window and, after a moment's loading time, overlays each link on the screen with a bar, containing information about clicks to the target page and goal values reached [more about goal values in a moment]. Since it allows the webmaster or site owner to navigate his or her site and see exactly how visitors flow through it, it is difficult to imagine a more effective tool than this as far as raising a site's conversion rates is concerned.

3. Goals and Funnels

Unless the site being tracked is an information site which does not rely on generating sales or enquiries, conversion rates are as important as sheer visitor numbers. The 'Goals & Funnels' feature allows users to set up specific goals for their site, such as tracking a visitor to the 'Thank you for your enquiry' page for instance. It also allows the user to set up specific monetary values for each goal, and thus track the site's financial performance and profitability during any given period of time.

The term 'Funnels' refers to the specific path a visitor takes to reach the goal's target page. Since most web sites sell a number of different product ranges or feature a number of ways to enquire, all of which lead to a single 'Thank You' page, the funnel allows for the tracking of each individual path with a minimum of fuss.

4. Graphical Representations

A great many visitor trackers out there will present the collected information in a certain way, be it a list, graph, pie chart, flow-chart or whatever. Whilst all these methods of presentation are of course valid, it is nevertheless a fact that most users are different, and a pie-chart is not necessarily ideal for those users preferring to work with graphs or vice versa. Google Analytics however, allows users to choose between views on many of its reports. Although this may seem like a relatively minor point, it nevertheless makes things easier, as it allows the user to work with the view he or she is most comfortable with.

In Conclusion:

Google Analytics provides webmasters and site owners with a highly effective means of tracking visitors and analysing statistical data, easily the equal of most subscription based services in the industry.

Although some concerns have been voiced amongst more paranoid internet users, that Google puts everyone's collective data to its own evil demographic uses, there really are precious few reasons not to recommend this fantastic tool as one of the best means to boost any web promotion and marketing campaign.

About the Author: As a technical writer with over a decade's experience, Sasch Mayer has been living and working in the Republic of Cyprus since 2005. Currently under contract to IceGiant Web Design and Promotion Services, he mainly covers topics such as SEM and Site Promotion.

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CanadianMedsWorld.com

It's competitive. It's risky. And it's tough. The stakes will be high this Sunday from the moment the anthem is sung at Super Bowl 41--and I'm not talking about the game being played between the Colts and the Bears. I'm referring to the game of advertising being played by the 20-plus companies vying for the title of "Super Bowl's Big Breakthrough Ad."

These companies are all willing to spend top dollar for the chance to wow an international audience. This year, CBS is reportedly charging at least $2.6 million for a 30-second spot, up from $2.5 million last year. And let's not forget what it costs to actually make the ad, which in some cases means putting out another $1 million in production costs. But with an expected audience of about 90 million viewers tuning in for the big game, advertisers know this could be their best chance to get noticed on a global scale, even if it means spending a shocking $87,000 per second.

Sounds like a risky venture, doesn't it? It is. Of all the ads televised each year, how many companies truly come out of the Super Bowl with a financial advantage? Sure, there's always a few memorable spots discussed at the water cooler the next day, but the majority of ads aren’t good for much more than a brief laugh and are easily forgotten by Monday morning.

But what about the companies that have succeeded--the company’s whose ads are still being talked about more than 20 years after they first aired. What did they have that the others didn't? Professor Bruce Vanden Bergh, former chair of Michigan State University’s Department of Advertising, Public Relations and Retailing, says it’s really all about creativity: Who will dare to be different and still be lucky enough to strike a chord with viewers?

So which ads have stood the test of time and memory? Let's start with the very ad that raised the bar on creativity. In fact, after 23 years, it’s still being called one of the best Super Bowl ads ever. The ad themed around George Orwell’s novel, 1984, skyrocketed Apple Computer’s new Macintosh to mega-success back in 1984. Professor Vanden Bergh says that Apple’s “1984” ad marked the end of traditional Super Bowl commercials and marketing, and introduced a new, creative, challenging element to ad-making that millions of Americans look forward to critiquing every year.

• Ad Title: "1984" (released in 1984)
• Company: Apple Computer
• Ad Rate: $500,000 for a one-minute slot
• What It Was All About: In this classic commercial, director Ridley Scott helped Apple introduce its Macintosh computer to viewers worldwide by creating a cinematic experience in which Apple’s new, easier-to-use Macintosh was being compared to IBM’s traditional, somewhat boring and more difficult-to-use machine. The ad begins by flashing back between a large video screen featuring a Big Brother-type character (symbolic of IBM) speaking to a group of drones mesmerized by his words, and a young runner jogging into the room (symbolic of Macintosh). Though authorities are chasing the runner, she quickly swings a sledgehammer at the screen and destroys it. Then these words creep onto the screen and are read by a voice: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'."
• Why It Succeeded: Steve McKee, president of ad agency McKee Wallwork Cleveland, which runs the annual ADBOWL rating site, says that even though the idea behind the ad was rather simple, it was well produced and took a significant risk. The ad assumed its audience would understand the literary reference--which it did. And the audience liked the company's assumption that they'd know George Orwell's famous book. McKee says an audience appreciates being given credit for their intelligence, an element he says commercials today are lacking.
• Check It Out:http://youtube.com/watch?v=R706isyDrqI

Another ad that still has a lock on the public's "recall factor" is one that was developed by Master Lock in 1974. Though it didn’t have quite the same impact as Apple’s “1984,” its simple visual message was enough to make audience members take notice and help make Master Lock one of the most trusted lock companies for years to come. Today, Master Lock is the U.S. market share leader when it comes to padlock sales (it's the world’s largest padlock manufacturer).

• Ad Title: "Marksman" (released in 1974)
• Company: Master Lock
• Ad Rate: More than $240,000 for a 30-second spot
• What It Was All About: Master Lock aimed to demonstrate the durability of its product by having a sharpshooter shoot at one of their locks. A close-up of the padlock showed that despite being fired at by a high-powered rifle, the lock could withstand the force.
• Why It Succeeded: Ads don't get much simpler than this. Just like Apple’s spot, Master Lock’s commercial had a basic premise mixed with powerful, memorable imagery. Just how memorable? The ad ran, with only slight variations, during the next 21 Super Bowls…and the lock never did break.
• Check It Out:http://www.msnbc.msn.com/id/4097253/

Though both the Apple and Master Lock spots are recognized as breakthrough ads of their time, the competition has only gotten fiercer as technology continues progressing. In order to stand out, the commercials of today have to kick it up a notch and think outside the box in order to get noticed. Some recent Super Bowl ads used technology to push their messages into the limelight. Both Dove and Emerald Nuts referred viewers to their websites to continue their marketing campaigns and encourage viewer involvement. Emerald Nuts chose to go about their ad with humor, while Dove chose to send out a poignant message that spoke to women of all shapes and sizes.

• Ad Title: "Self-Esteem/Dove’s Campaign for Real Beauty" (released in 2006)
• Company Name: Dove
• Ad Rate: $2.5 million for a 30-second spot
• What It Was All About: This ad featured elementary school-aged girls and the issues they have with their looks and their bodies. For instance, one dark-haired girl “wishes she were blond” and another one “hates her freckles.” The background music--Cyndi Lauper’s True Colors--was sung by the Girl Scout’s Chorus of Nassau County, New York. The voiceover at the end of the commercial urges viewers to get involved by visiting Dove’s website for more about the Campaign for Real Beauty.
• Why It Succeeded: Nowadays, advertisers are realizing that an increasing number of Super Bowl viewers are women. This ad took the risk of alienating the primarily male audience by reaching out to the game's female audience, and it succeeded. Women were pleased that an ad finally focused on them and their issues; it gave them a chance to get involved, too. Though Dove as a brand was already a well-recognized name, this ad paved the way for the Campaign for Real Beauty, an ongoing global ad effort by Dove to fight society's conventional beauty stereotypes.
• Check It Out:http://youtube.com/watch?v=u86OH9mTG2Y

Emerald Nuts aired its first Super Bowl ad in 2005, but really made their mark after the airing of their second Super Bowl ad in 2006. The key to their success: The company started with the simple idea of using acronyms to help people remember their name. But they didn’t stop there--they built on that concept by encouraging people to visit their engaging website, which featured entertainment and contests, and quickly established their brand name.

• Ad Title: "Druid” (released in 2006)
• Company: Emerald Nuts
• Ad Rate: $2.5 million for a 30-second spot
• What It Was All About: The premise behind these zany ads was to use words that started with the 11 letters that spell out Emerald Nuts to create humorous sentences. The ad from 2006 showed men with machetes who spot a short, robed man talking on the phone under their staircase. What on earth could this mean? “Eagle-eyed Machete Enthusiasts Recognize A Little Druid Networking Under The Stairs.”
• Why It Succeeded: Yes, it’s definitely different, but that’s what spelled success for this spot. After only being around for two years, Emerald Nuts had positioned itself as a leading contender in the snack nut brands. After their second ad aired, the company's sales were up 102 percent compared with the same period a year before and they were bringing in $44 million in sales. As McKee points out, after the ads aired, people weren’t just talking about “that nut brand” but were instead chatting about Emerald Nuts. Thanks to their marketing strategy, their name was synonymous with their product, something difficult to establish so early on in a company’s existence. “That’s why it’s brilliant--the company went from zero to sixty just like that,” says McKee.
• Check It Out:http://youtube.com/watch?v=QYKrmrA6M4k

In 1999 and 2000, a new genre of ads began infiltrating Super Bowl ad Top 10 lists, helping make their companies breakthrough success stories. The new ads on the scene were of a very different breed from traditional ads of the time. Well-established products like Coke, Pepsi and Doritos didn’t need to be introduced to the viewing audience, but newer dotcoms found they couldn’t rely solely on their names to get recognition. Instead, they needed to rely on clever campaigns to establish their brands.

Monster.com had just the right mix of ingredients when it aired its Super Bowl ad in 1999. While it’s hard to imagine job-hunting these days without this next breakthrough ad contender, Monster.com was virtually unknown when it aired a commercial during the 1999 Super Bowl, but after this attention-grabbing ad, the company was well on its way to becoming one of the hottest job sites on the internet.

• Ad Title: "When I Grow Up” (released in 1999)
• Company: Monster.com
• Ad Rate: $1.87 million for a 30-second spot; Monster bought three spots
• What It Was All About: This commercial features young children looking directly into the camera and sharing their dreams of what they want to be when they grow up. Instead of the typical responses like “fireman” or “doctor” or “teacher,” however, these kids said things like, “When I grow up, I want to file all day.”
• Why It Succeeded: This spot quickly garnered the attention of Super Bowl viewers because it inspired them to want to be more, and to think back to what they'd always dreamed of doing for a career and possibly giving it a second chance. “Monster wasn’t really on the map before this ad, which was very captivating and really drove a lot of attention to Monster and made them a leading job search site,” says McKee. Monster.com’s former CEO, Jeff Taylor, said the ads were one of the best decisions his company has made: That Sunday night, after the game was over, Monster.com was processing almost 2,900 job searches per minute. And although the number of searches per minute leveled off to 1,500 later that week, that was still 400 more searches per minute than before the Super Bowl ads ran.
• Check It Out:http://www.youtube.com/watch?v=rJB0CzlzSwY

One important lesson from the dotcom ad era is that a Super Bowl ad campaign can’t rely on the ad alone. This next spot clearly illustrates why, if a dotcom wants to survive the past the glory of Super Bowl ad time, they have to follow up their ad with consistent branding messages. E*Trade did that by launching an integrated marketing campaign that included sponsorships, direct marketing and advertising. And although E*Trade faced some tough times after the internet bubble burst in 2002 and the mania over online stock trading subsided, the company has managed to stay afloat and is profitable once again.

• Ad Title: "Monkey” (released in 2000)
• Company: E*Trade
• Ad Rate: $2.38 million for a 30-second spot
• What It Was All About: Two older men are sitting in a garage when a monkey shows up wearing an E*Trade shirt. The monkey turns on a boom box that blasts “La Cucaracha” from the speakers, and the two men begin goofily clapping along while the monkey dances around. The punch line of the spot? “Well, we just wasted 2 million bucks. What are you doing with your money?”
• Why It Succeeded: Humor and strategy were the keys to this ad’s success. “The punch line was a strategic statement that not only drew your attention to them but actually gave people a sense of their business model and their economic value--it was a smart ad,” says McKee. As for humor, it’s difficult to watch this ad and keep a straight face. Though E*Trade lost money in 2001 and 2002, the company has since bounced back to profitability. This year, their annual revenue is expected to top $3 billion for the first time ever.
• Check It Out:http://youtube.com/watch?v=BnQMq5wtZcg

While humor is certainly a key ingredient to most Super Bowl ads, so is controversy. And there is one company that does controversial ads the best: GoDaddy.com. Whether people love it or hate it, their Janet Jackson spoof sure got critics talking. Though their ad pushed the censors just about as far as they could, you have to give them credit for establishing their brand in one simple Super Bowl ad. In just 30-seconds, GoDaddy.com let the world know who they were and created instant buzz heard 'round the world.

• Ad Title: "Broadcast Hearing" (released in 2005)
• Company: GoDaddy.com
• Ad Rate: $2.4 million for a 30-second spot. The ad was supposed to run twice, but Fox was forced to pull the second spot, set to air in the fourth quarter, after NFL officials complained. (The ad hadn't been pre-screened by league officials, and they deemed it "inappropriate.")
• What It Was All About: GoDaddy’s “Broadcast Hearing” was a spoof of the Janet Jackson “wardrobe malfunction” from the previous year’s Super Bowl half-time show. In the skit, a buxom “GoDaddy Girl” stands before a congressional committee on broadcast censorship in a skimpy GoDaddy.com tank top, only to have one of her straps come loose and make the members of the committee a bit uncomfortable.
• Why It Succeeded: Controversy paid off for this dotcom. After the ad aired, the number of visitors to GoDaddy.com increased by nearly 400 percent. On Super Bowl Sunday, the site welcomed 140,000 visitors, compared to its regular Sunday traffic of just about 30,000 visitors. The controversy surrounding the ad in the weeks following the big game increase traffic even more. When news of the second ad being pulled broke on Monday, the site got 590,000 visitors in one day. Today, GoDaddy.com is the world’s largest domain name registrar. And the controversy continues: The site has submitted three different Super Bowl ads so far for this year's game; the first two were already rejected by CBS, the station airing the game this year, and the company hopes their third and supposedly tamest ad will be accepted.
• Check It Out:http://youtube.com/watch?v=3_xyYaPwLKU

The countdown to Super Bowl Sunday is on. So far, there aren’t any new dotcoms on the lineup, but there should still be plenty of controversy: From the third attempt by GoDaddy to make it on air to a spoof for Nationwide Insurance with Britney Spear’s estranged husband, Kevin Federline, to rumors of a supposed marriage proposal live on the air, you may think twice about taking a bathroom break.

Will a new ad steal the title of “Super Bowl’s Biggest Breakthrough Ad” away from Apple? This time, you can play critic by casting your vote for your favorite Super Bowl spot on ADBOWL's rating site, www.adbowl.com. Check out our homepage Monday morning for results and commentary. May the best ad win!

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