Thursday, July 26, 2007

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Why You Should Get In Touch With Your "Inner Lazy Ass"

Mother Entrepreneur Pitches Invention to QVC
CanadianMedsWorld.com

Dancing on the keyboardIn an effort to get workaholics and control freaks to lighten up, I once suggested "get in touch with your inner lazy ass."

     You can work too hard.

     It will kill you.

     But you can be too lazy, too.  In fact, it's in our nature to be lazy.  I often tell people that, if you really want to understand how the human race behaves, you must go watch the gorilla cage at the zoo for a week.  At first, you'll just see a bunch of hairy apes doing their thing.  But soon enough, you'll begin to recognize the many traits they share with us.

     Such as... being as lazy as possible, as much as possible.

     I was a no-account lazy bum for much of my youth.  I enjoyed it, to tell the truth.

     But it got me nowhere.  When I finally entered the business world, I picked up on the one tactic that actually forced employees to get anything done:

Deadlines

     Oh, they can be hateful things, deadlines.  Reminiscent of high school papers due, smog tests needed, so-and-so's birthday coming up (when they expect something impressive from you).

     And when you finally go out on your own, it can be tempting to abandon them.

     Big mistake.  As inherently lazy creatures, we need deadlines to be efficient.

     Nowadays, I'm a deadline setting monster.  But I've lost the resentment I used to harbor because deadlines have made me so much money over the years.

     Do you know why most novels never get written?  Because there's no deadline.  Writers think about the plot for years on end, whittling their thumbs.  Come up with brilliant twists while showering.  Make vague plans about renting a cabin in the mountains someday and finally finishing the damn thing.

     And it never happens.

     Because there's no deadline.

      Deadlines make your goals become reality.  They form a brick wall in the misty netherworld of "tomorrow" that keeps you in line.

     Deadlines should be an integral part of your business plan.  In most corporations where I've had an inside peek, deadlines are forever allowed to be pushed back.  (Thus, they aren't real deadlines.)  Committees are formed to "study" the problem, endless focus groups are created to "test" the problem, reams of reports are written and shelved in an effort to "get at the problem."

     All bullshit.

     The ONLY way to attack a problem... is to roll up your sleeves and dig in.  And have a plan that includes a friggin' deadline for finishing it.

     This is not a small or minor hindrance in your quest for wealth.  I recently fielded yet another email from a rookie who claimed to desperately want to become "the best copywriting in the world."

     Okay.  Fine.  But his question reeked of fear - he wanted to know how much time each day he should spend reading books, about copywriting and advertising, and how often he should copy out great ads in longhand.

     Not okay.  Not fine.  This boy is crippled with "can't let the curtain come up" disease.  A pretty bad case, too.

     Unfortunately... he's got a lot of company.

     This kind of question never even forms in the mind of someone truly seeking copywriting expertise.  You're too busy making your goal a reality.  It's not "how long should I prepare," but what else can I do, right now, to make this happen?"

     Action, not excuses for inaction.

     You want to get into it up you neck, as quickly as possible.  Get the material ready for your first ad (whether it's for your own business or for your first client), do the detective work, write a dozen versions (each one stronger and more focused than the previous), and push for a test mailing or insertion into a publication or posting on the web or whatever.

     If you're placing an ad, you'll have a ready-made deadline:  The last day for submissions of camera-ready art.  If you miss it, you still get charged.

     Real life is very unlike high school where you can miss a deadline if you have a "good enough" excuse.  In the Big Boys world there are no excuses.  Not sleet, nor rain, nor dead of night, nor having your dog eat every paper in your office will get you off the hook.

     Scary, yes.  But without deadlines, civilization would grind to a halt.  Trains would stop running, no one would show up for work, food would not get delivered to stores.  You'd be sitting in a cold, dark house without running water.

     Yet, if you work for yourself, it can be tempting to cut yourself slack on your own deadlines.

     Big mistake.  That web site will take forever to get up and running.  That phone call to the new prospect will never get made.  That book won't get written, the video won't get shot, the ad will never be placed.

     I am brutal about my own deadlines.  I've never missed a deadline for a client - never - and I'll be damned if I'll treat myself with any less respect.  Even so... and even though I know the power of deadlines... I still waffle and hesitate to make them part of my plan for any project.  Because they can be painful.  You have to forgo pleasures and fun things, sometimes, to meet your deadlines.  You have to stay up late, and concentrate and focus and absorb and retain stuff.  And it hurts.  Mommy!  I don't feeeeel well.  I need to stay home today.

     Nope.  Sick or stressed, crashed computer or stalled car, you gotta meet your deadlines.  It's good for you.  (It's true - nearly all the really successful business owners I know... the ones having fun making their fortunes... rarely get sick.)

     It's also another of those little secret traits that set you apart from your competitors, no matter what business you're in.  Setting and meeting deadlines is a major form of taking responsibility for yourself.  You become the "action center point" of any deal, because you're the guy making everything happen.

     And you'll come to love your deadlines, I promise you.  Because, once you stop stalling around and making excuses and start setting deadlines... an amazing amount of things will start happening in your life.  And you'll be the guy making them happen.  Projects will get done, and profits will start rolling in.

     It happens fast, and it changes your life almost immediately.  So stop whining.  Embrace your next deadline.  It's your partner.

     That's all for today.

[Via - MarketingRebelRant.Com]


Why Aren't Your Ads Working?
Selling Computers and Accessories on eBay
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2007 Mothers of Invention Challenge

When Commercial Space Is a Good Move
CanadianMedsWorld.com

"Good Morning America Weekend" kicked off its third annual Mothers of Invention Challenge today, in partnership with Mom Inventors, Inc.

If you're a mom who has a great idea for a new invention, you can enter to win. One grand prize winner will receive $10,000 plus a 5 percent royalty from the net sales of the invention. See full official rules below for complete details.

All entries must be postmarked by March 24, 2007, and must be received by April 2, 2007. Please see contest rules below for complete information and entry requirements.

Mothers of Invention Contest Rules

Mom Inventors, Inc.
American Broadcasting Companies, Inc.

OFFICIAL RULES
"Good Morning America Weekend" Mothers of Invention Challenge

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

Eligibility

Promotion is open only to female inventors who consider themselves to be or to have been a mom, who are legal residents of the 50 United States and D.C. and who are 18 years of age or older. For minors, entries must be accompanied by parental consent. Void outside of the United States and where prohibited. Any individuals (including but not limited to employees, consultants, independent contractors, and interns) who have, within six months prior to the start date of the Promotion and thereafter, performed services for American Broadcasting Companies, Inc., Mom Inventors Inc., Amazon Services LLC, or any organization responsible for sponsoring, fulfilling, administering, advertising or promoting the Promotion or supplying prizes, and/or their respective parent, subsidiary, affiliated and successor companies, and immediate family and household members of such individuals, are not eligible to enter or win. "Immediate family members" shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live. "Household members" shall mean people who share the same residence at least three months a year, whether related or not.

Entry

"Good Morning America Weekend's" Mothers of Invention Challenge (the "Promotion") begins 7:00 am ET on February 10, 2007 and all entries should be postmarked by March 24, 2007 and must be received at the Post Office Box by April 2, 2007. All entrants must send a standard VHS, DVD, DV or Beta tape (other formats may not be considered), no longer than 3 minutes in length, discussing the origin and purpose of and showcasing their invention. The video must show the ACTUAL INVENTOR and, to her best ability, visually and verbally illustrating and describing her invention and its features and benefits. The inventor should also briefly describe herself and her family in the video tape submission. The video must be accompanied by an Invention Summary and Confidential Non-Disclosure Form , collectively the entry ("Entry"), to Good Morning America Weekend's Mothers of Invention Challenge, P.O. Box 830, Alamo, CA 94507. Only videotaped entries with accompanying AND signed paperwork will be accepted. Do not send prototypes of the invention with the entry. Entries to a post office box should be made using one of the available services of the United States Postal Service; post office boxes can not receive deliveries from an overnight or other courier delivery service other than those delivery services provided by the United States Postal Service. The entry must be from the actual inventor. Limit one entry per person for the Promotion. Multiple entries will result in the disqualification of all of your entries. All entries must be received at the PO Box address. Entries delivered to any other address will NOT be considered. Any previously submitted video tapes may not be in compliance with modified entry requirements. Entrants from prior years' challenges are strongly encouraged to update their submission.

American Broadcasting Companies, Inc. ("ABC"), Mom Inventors Inc, West & Associates, A PC. , and Amazon Services LLC (collectively "Sponsors") will not be responsible for late, lost, incomplete, illegible, damaged, garbled, technically corrupt, postage-due or misdirected entries. All entries should be postmarked by March 24, 2007 and must be received by April 2, 2007. No tapes, Invention Summary and Confidential Non-Disclosure Form, including video entries will be acknowledged or returned. All such tapes and documents will be securely stored and/or disposed of at the conclusion of the Promotion. Sponsors cannot provide technical support and accept no responsibility for insuring the receipt of or viewability of your entry.

It is the sole responsibility of the entrant to notify American Broadcasting Companies, Inc. in writing if the entrant changes his/her e-mail address or mailing address. To do so, write to: Good Morning America Weekend's Mother's of Invention Challenge, P.O. Box 830, Alamo, CA 94507. Notification must be received by April 19, 2007. By entering this Promotion, participants agree to these Official Rules and the decisions of judges and Sponsors, which are binding and final in all matters relating to this Promotion.

By entering, participants agree to indemnify, defend, release, discharge and hold harmless American Broadcasting Companies, Inc., Mom Inventors Inc., West & Associates, A PC, Amazon Services LLC, and their respective parent companies, subsidiaries and affiliated companies, advertising and promotional agencies and prize suppliers and their respective officers, directors, employees, agents and representatives from any and all claims, liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to death or personal injury arising out of a participant's participation in the Promotion and/or acceptance or use or misuse of prize, and any claims based on rights of privacy, rights of publicity, false light, defamation, copyright and/or trademark infringement. By entering this Promotion all finalists grant permission to the Sponsors to use their respective names, video tapes, photographs, likenesses, images, voices, prize information and/or biographical information (city and state only) for Good Morning America Weekend (including their licensees) programming, publication, publicity and promotional purposes without compensation, review or approval unless prohibited by law. All federal, state and local laws and regulations apply.

Additional Entry Limitations

The invention must be an original concept submitted by the inventor. Do not incorporate the protected works of others in your entry. Sponsors may disqualify such entries and take all other measures Sponsors may deem appropriate so as to protect their interests. Entries must not currently be entered in any other promotion, contest or competition. Entries that contain any content determined by Sponsors in their sole discretion as indecent, inappropriate, and morally objectionable or otherwise unfit for broadcast will be immediately disqualified. Entries not satisfying these Official Rules in any respect will be disqualified. In submitting the entry, entrant understands and agrees that the invention is a "submission" as defined in the Terms of Use of www.ABCNEWS.com; and, as such, American Broadcasting Companies, Inc., subject to the terms of the Invention Summary and Confidential Non-Disclosure Form owns any and all rights to use the videotape. (For ABCNEWS.com's Terms of Use, direct your Internet browser to the Legal Terms page). In the event of a conflict between these Official Rules and the Terms of Use, the Official Rules shall govern.

Entrants, selected as finalists, further agree to sign any and all documents required by American Broadcasting Companies, Inc., Mom Inventors, Inc., West & Associates, A PC, and/or Amazon Services LLC upon their request, so as to confirm, record and/or perfect their ownership rights in the entry. As a condition of the Promotion, for each individual entry, all entrants must fill out the Invention Summary and Confidential Non-Disclosure Form in their entireties, which are available at http://abcnews.go.com/GMA/. This Invention Summary and Confidential Non-Disclosure Form must be included with the entrant's entry.

Entrants agree to accept all terms and conditions associated with acceptance of the Prize in the event they should be selected for further participation in the Promotion. If selected as the Grand Prize Winner, Entrants accept and understand that Mom Inventors, Inc. shall own all rights, title and interest, including, but not limited to, the right to apply for and receive any and all forms of intellectual property protection, of or related to the invention submitted by the Grand Prize Winner. Specifically, the Grand Prize Winner expressly agrees to execute an exclusive license agreement on substantially the same terms as presented here.

The Grand Prize Winner expressly agrees to execute any and all documents necessary to perfect any and all such intellectual property protection and/or any and all documents necessary to transfer and all interest of or related to the Grand Prize Winner's entry to Mom Inventors, Inc. in the event the Grand Prize Winner has already received issued patent(s) on the entry, and/or has applied for patent protection on the entry, the Grand Prize Winner expressly agrees to assign ownership rights in said issued patent(s) and/or patent application to Mom Inventors, Inc. in consideration of the Grand Prize awarded to the Grand Prize Winner.

By entering, Entrants agree they will not commit their product to any other manufacturer and/or entity in any manner during the course of the Promotion and expressly warrant that they have not previously committed their product to any other manufacturer and/or entity and their product is not currently for sale through non-direct distribution or direct distribution channels such as retail stores, catalogs, other mass outlets or online. All Entrants hereby grant exclusive right to Mom Inventors, Inc. to file a United States provisional patent application or other appropriate intellectual property documents on their behalf on or before May 11, 2007, and agree to execute all requisite forms and associated documents required as part of such provisional patent or other intellectual property applications. However, Mom Inventors, Inc. shall not be obligated to file any such provisional patent application. A provisional patent application may be filed by Mom Inventors, Inc., at their sole discretion, with no charge to the selected Entrant(s). Any provisional patent application filed will list Entrant as the Inventor. All Entrants agree to grant Mom Inventors, Inc. together with its authorized licensees the right of first refusal to negotiate a license deal for their entries with not only Finalists but also any Entrant who has made a entry for which a patent application, provisional or otherwise, has been filed on or before May 11, 2007 by Mom Inventors, Inc.

Entrants understand, recognize and accept that Mom Inventors, Inc. has access to, may create or has created materials and ideas which may be similar or identical to the submitted confidential information in concept, theme, idea, format or other respects. Entrants understand, recognize and accept that often similar or identical submissions are received and that in the event their entry is identical or similar to the entry of another entrant, the Sponsors reserve the right to select one entry over said identical or similar entry at the sole discretion of the Official Judging Panel without obligation to further explain, justify or validate this decision to any inventor.

Entrants understand and accept that American Broadcasting Companies, Inc. ("ABC") has an extensive history of creating and developing television segments and programs. Such development activities have preceded this promotion and will continue thereafter. Entrants' entries shall not be construed as any acknowledgement or admission that the same or a similar idea has not previously been created and/or developed by ABC. Entrants further acknowledge that ABC, or its parent company, engages in extensive activities in creating, acquiring and developing literary, artistic, musical, design and other material, including stories, ideas, themes, plots, titles, screenplays, formats, concepts for attractions, parks and other developments and other materials (collectively, the "ABC Material"). Moreover, the ABC Material which ABC may hereafter use may have originated with or may have been acquired from ABC employees or others and may duplicate, parallel or resemble the inventions.

Judging

The Official Judging Panel, consisting of representatives from Mom Inventors Inc., West & Associates, A PC, representatives of American Broadcasting Companies, Inc, Amazon Services LLC and other sponsors, if any, is selected at the sole discretion of American Broadcasting Companies, Inc. The judging panel will then select the top three (3) invention entries from all eligible entries received. The judging of the inventions will be based on the following criteria: (1) the creativity and originality of the entry; (2) the quality and persuasiveness of entrant's reasoning on why the invention has value; (3) the benefit to people; (4) the marketability of the invention. The definition of "Invention" and "Originality" is to be solely and subjectively determined by Mom Inventors, Inc. and ABC. An interview with the inventor, conducted at the sole discretion of the judges, may also be required. The judging will be conducted commencing on or about Monday, April 2, 2007 through or about May 11, 2007. During that time, selected inventors may be required to submit additional requested information to assist in sponsor/judges due diligence research, regarding patents, and background checks, etc. The finalists of the potential winning inventions will be notified by mail and/or phone and/or email. Potential winners will be required to sign and return within 7 business days of receipt an Affidavit of Eligibility, Release and Indemnification, a Publicity Release where allowed by law, as well as other documents that Sponsor may require. If any potential winner does not reply to such notification within 2 business days, an e-mail notification is undeliverable after up to 3 attempts and/or the Affidavit of Eligibility, Release and Indemnification, a Publicity Release and/or any other required documents are not returned by potential winner (and/or essay subject, as appropriate) to Sponsors within specified time period, such potential winner may be disqualified and an alternate potential winner selected (i.e., the entry ranked immediately below the disqualified entry in the judging), this process may continue until another potential winner is selected. Select entrants may be subjected to criminal and civil background checks, as well as patent searches, as determined at the sole discretion of the sponsors.

GMA Profiles & Grand Prize Voting: Each of the inventors of the top three entries ("Finalists") must be willing to work with Mom Inventors Inc. and producers of ABC News programs, Good Morning America Weekend and/or other Sponsors. The Finalists must also be available to appear, at producers' discretion, on live broadcasts of Good Morning America Weekend in May 2007. After the segment highlighting the Finalists is broadcast on Good Morning America Weekend, on or about May 12, 2007, viewers will be invited to log onto www.GMAWEEKEND.ABCNews.com to vote, based on the same judging criteria listed above, for the one invention they feel most deserves to be manufactured and distributed. Viewers must cast their votes on or about May 13, 2007 before 12:01 am. The dates for voting are subject to change due to possible pre-emption or other reasons. In the event dates of voting should change Good Morning America Weekend will announce and post on-line as necessary. The Finalist who receives the greatest number of votes will be selected as the Grand Prize Winner on or about Sunday, May 13, 2007, Good Morning America Weekend will announce which of the Finalists has received the most votes (i.e. the "Winner"). In the event of a tie the Finalist with the highest score in the greatest invention benefit category will be deemed the Winner. In the event that the Winner is disqualified, the highest vote-getter of the remaining Finalists will be selected as the Winner.

Grand Prize:

The Grand Prize Winner, by winning, is automatically entering into a licensing agreement with Mom Inventors Inc. for the manufacturing, promotion and distribution of their entry. The Grand Prize Winner will receive $10,000 plus a royalty of 5% of net sales for all time periods during which Mom Inventors, Inc makes commercial sales of a product based on the Entry, as more fully explained in the form license agreement. During such time periods Mom Inventors, Inc. shall make best efforts to make commercial sales of the product. At any time, on 60 days written notice, Mom Inventors, Inc., at its sole discretion, shall have the right to stop selling the product and may, at its sole discretion, assign all right, title and interest in any intellectual property associated with the product to the Grand Prize Winner. The Grand Prize Winner shall not make, use, sell, transfer, license or otherwise encumber any intellectual property associated with the product or entry, except as required hereunder, during such times as any/all intellectual property rights associated with the product and/or Entry are in full force and effect. Net sales shall be defined as selling price less costs of manufacture, costs of shipping, costs of packaging, costs of promotion, costs of insurance, overhead costs, volume discounts and returns and allowances. Federal, state and local taxes on any winnings and royalties are the sole responsibility of the winner, who will receive an IRS Form 1099 reflecting the final actual value of any prize valued at $600 or more. You should consult a tax professional for a full explanation of any potential tax implications. Winners are not entitled to exchange or transfer prize or to obtain any other substitution, but Sponsor, in its sole discretion, may substitute prizes of equal or greater value due to prize unavailability or for any reason. The Sponsors in their sole discretion may provide airfare and hotel accommodations for Finalists and/or the Winner as deemed necessary. The Grand Prize Winner will also receive a $1000.00 gift certificate from amazon.com for use to purchase merchandise on its website.

Prizes for Two Other Finalists

Each of the other two finalists will receive a $1000.00 gift certificate from amazon.com.

Restrictions

For Broadcast: The three Finalists agree to make themselves available to participate in the broadcast profiles, live appearances on ABC-TV. Finalists understand and agree that, if any Finalist is NOT available for the Profiles, or in the event such background research reveals information leading the Sponsors, in their sole discretion, to determine that the Finalist should be disqualified, that entry will be disqualified and an alternate entry will be selected based on the next highest score given based on the above-stated judging criteria and this process may continue until three finalists are selected. In the alternative, the Promotion may, in Sponsors' discretion, proceed with only two Finalists. All arrangements are subject to change, availability and Sponsors' approval, including but not limited to the production schedule of Good Morning America Weekend. The Finalists must agree to follow any and all instructions of producers during taping of the Profiles and live appearances, as determined in their sole discretion and not engage in conduct that violates the broadcast standards of American Broadcasting Companies, Inc., as determined by American Broadcasting Companies, Inc., in its sole discretion. The content, location and live appearances will be determined by American Broadcasting Companies, Inc., Good Morning America Weekend.

The Finalists agree (1) that ABC may, but is not obligated to, broadcast or re-broadcast, in whole or in part, in any format or medium, including but not limited to the world wide web, the taped Profiles, the live broadcast of Good Morning America Weekend including the taped Profiles and/or footage of or information about the Finalist, without notification or compensation; (2) that Mom Inventors Inc. may, but is not obligated to, promote the challenge, in any format about Winner and/or other finalists, without notification or further compensation and may include any and all materials which were part of the original entry or subsequently became a part of the entry as part of that promotion; and (3) to sign any and all appearance releases and other documents which may be required by Sponsors in conjunction with acceptance of the prize. Nothing herein in any way obligates Sponsors to include the taped Profiles, in whole or in part, in any broadcast of Good Morning America Weekend or any other program.

The Grand Prize Winner agrees to provide her name and/or likeness for use in conjunction with the promotion and sale of her invention on both mominventors.com and amazon.com.

General

All expenses not specifically provided for herein are the Finalist's sole responsibility. Some additional restrictions may apply. By entering, Entrant grants American Broadcasting Companies, Inc. and Mom Inventors Inc. the right to use their name, voice, likeness, entry, biographical information, story and/or performance in connection with Good Morning America Weekend, such may be broadcast, distributed, published or exhibited in any and all media now known or hereafter devised, throughout the world, in perpetuity, and in any and all advertising and publicizing thereof.


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When Commercial Space Is a Good Move

CanadianMedsWorld.com

I am contemplating moving my business from a home office to a commercial office space. What pros and cons should I weigh? Any tips on making the transition?

—D.B., Dallas

Once you've decided to take the plunge and move your home-based business to a commercial office space (see BusinessWeek.com, 1/22/07, "Home Office or Commercial Space?"), there are a number of decisions you'll have to make. First, where will you go and what facilities will you need?

Taking an office close to your home and your employees' homes is always a good bet, as it will cut down both on gas costs and on driving time. An office outside the home should provide a comfortable space—such as a conference room—where you can meet with customers and employees, particularly if one of your motivations for leaving home is to impress clients and appear more professional.

A real estate agent who works with business clients should be able to help you determine what square footage you will need. Space for a service business is usually easier to calculate than that needed for a company that produces a product, says Robin Lasher, a consultant with the Tarrant County College Small Business Development Center in Fort Worth.

An Eye Toward Growth

"A consultant may need no more than a small office with furnishings to create the desired image with clients, whereas a company that manufactures a product and has outgrown the garage may also outgrow commercial space sooner than expected," she notes. "However, even a service business that starts with 300 sq. ft. may find it a tight squeeze if an administrative assistant is hired."

So be cautious about the length of the lease you sign, Lasher advises, no matter how good a deal a landlord offers you on a long-term lease. "Try to negotiate a one-year lease with a one- or two-year option if you have any reservations about your move or whether the space will meet your future needs. If you're two years into a three-year lease with no immediate space available for expansion, you may have no choice but to stunt your growth until the lease expires, try to sublease your current location, or operate from two locations by leasing additional space elsewhere, which usually creates logistical problems," she says.

Jeffrey Landers, a serial entrepreneur and the owner of Offices2share.com, agrees. "The most common and often the most fatal mistake made by fledgling businesses is signing a multiyear lease which can require a financial obligation that may outlive the business itself," he says.

Call Your Lawyer

As long as you're looking for space, why not try to find an office location that has some prestige or local prominence? "Many prestigious office locations have some small spaces available as a result of dividing up larger spaces," notes Robert Donnelly, an entrepreneurial consultant and author.

"Negotiate for a reasonable rent," he adds. "You're doing the landlord a favor by taking a space that usually is not attractive to larger prospective tenants." It doesn't hurt to get your attorney involved in these negotiations. Commercial leases can be notoriously one-sided, and a savvy attorney should be able to help you get much better terms.

Once you've settled on a location, draw up a list of costs to include in your budget. You should include one-time costs associated with the move and the purchase of new furniture and equipment, as well as ongoing fixed costs, such as rent, insurance, and utilities. Will the building provide adequate parking for you and your employees? Make sure you include parking costs in your budget.

A final expense will be changing your business address to reflect your new location and revising all your marketing materials. Good luck!

Karen E. Klein is a Los Angeles-based writer who covers entrepreneurship and small-business issues.


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Sewing success

CanadianMedsWorld.com

In this bleak economy, here's an option that allows you to work at home and do something you love. If you have sewing expertise, a cooperative family, a space for equipment, and a large dose of self-discipline, consider sewing for profit!

Marianne Balogh, 48, of Troy has enjoyed her home-based business for the past 18 years. She offers custom work and alterations, and began teaching classes.

What motivated you to get started in this field?

When my children were young, I wanted to stay home with them, but make some money to supplement my husband's income.

What were your qualifications?

I had a background in sewing, from middle school on. I learned about fitting and tailoring, and continued taking classes to update and perfect techniques. I also felt I could work with people, and count on repeat business.

What other traits are necessary?

Besides skills, one needs to be motivated, to learn to avoid distractions, to have a realistic sense of time and energy to devote to the business (especially in meeting deadlines), and some start-up money (but less than most other kinds of work).

Is that because space and equipment are minimal?

You do need space to dedicate to the sewing, where projects can be left out. The biggest expense is a good quality sewing machine which can be a few thousand dollars (or use the one you already have if it's in good condition). You also need a serger (for professional finishing,) pressing equipment, work tables and supplies. Be sure you have good lighting, too.

Can you really make enough money to justify the hard work and time?

Everyone has different goals and ambitions and strengths. Sewing couture bridal or custom home dec, for example, would bring in more than alterations, for which you charge less but do a higher volume. My advice is to choose whatever specialty you love and are good at. You may have to test the waters at first, and evolve as your reputation grows.

How do you get started establishing and growing your business?

I chose the name Style by Marianne and had cards printed. To get the word out, I gave them to neighbors, church members, kids' friends, etc. I let the public know I had a service to offer, and gradually my business grew by word of mouth.

What about pricing and paperwork?

Call local shops for an idea of their charges. I have price lists for various alterations, and try to pay myself about $20 per hour for the custom work. I give job estimates, maintaining a quality image but staying fair to the client. Place realistic values on your time and skills. The record keeping is my least favorite part of the job, but it's important to keep all receipts, have a separate bank account and credit card for business, and pay income taxes.

"In general," Marianne says, "what goes around, comes around, and if you are truthful, fair, and talented in your work, you can make it succeed." Reach her at mbalogh@wideopenwest.com.


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