Internet Marketing Methods for Helping to Sell Your EBooks

Internet marketing is the key to getting attention to any product or service you want to sell.

If you plan on writing ebooks and want to make a sizable profit from it, then you have to make your presence known in that cosmic territory known as the world wide web.There is a sea of competitors out there who also write and self-publish ebooks and they are all trying to get the attention of a global audience.To stand out from the crowd, you need to know how to effectively utilize internet marketing.

First, you need to determine the types of people you want to gear your internet marketing towards.You can figure out your demographics by doing a little research to find out what groups of individuals would be most likely to need the information in your ebooks.For example, if the topics of your ebooks are related to work-from-home opportunities for college students, then you would need to focus your internet marketing strategies on promoting your products on online sites, forums and the like that are popular with .college students.

The main thing you need to do is to bring the most people you can to where your ebooks are by getting the link to your products in the search engines.Methods for achieving this include pay per click advertising, search engine optimization or seo and more.The higher your site is ranked in the search engines, the more chances you have of bringing potential online customers to your ebooks.

Another great internet marketing tool is blogging.A blog is an online journal, of sorts, where you post comments and information where the public can read it.Setting up your own blog and writing about topics related to your ebooks and featuring links to your products is a great way to help generate sales.

One of the most recent phenomenon, in terms of marketing ebooks and any other product, is social networking sites.Social networking is the coming together of various people to a common online community.They break up into smaller groups, based upon their personal preferences, hobbies and common interests.Everybody has heard of MySpace and Facebook, where thousands of businesses have set up pages to promote their products to a huge circus of potential customers.These types of sites have evolved into an effective resource of internet marketing.

Don't just focus on the better known social networking sites, however.Marketing on lesser known social networking sites may be even more effective, because there is not as much competition.Some examples of small social networking sites include BoomJ- geared towards baby boomers, Cafe Mom- for mothers and Linked in, geared towards the business community.It seems like there is a new social networking site being created every time you turn around.All of them can be useful tools to market your ebooks and generate sales.

Other common internet marketing strategies are promoting your ebooks by writing articles, sending out press releases, submitting your links to directories and sending out information to opt-in email groups.

There are, as you can see, several ways you can promote your products on the internet, all with the ultimate goal of getting folks to spend money on your ebooks.

Explore all of the vast options open to you for promoting your ebooks and determine which internet marketing methods will work best.

About the Author

Scott Boyd is an author of Internet Marketing and Health related Books.

See more information about writing, publishing, and selling eBooks at Writing Selling EBooks.

Check out my jam packed Write Ebooks Blog where you will discover a wealth of free information for a lifelong resource.

Relaited Links:

• The Secret To Affiliate Marketing Success
• 3 Key Principles to Internet Marketing Success
• 3 Keys To Internet Success

5 Catastrophic Marketing Mistakes and How To Avoid Making Them

As global markets tighten and customers become ever more discerning, you really can not afford to blow your chances of a sale through making any one of the following marketing mistakes.They are simple mistakes to make but potentially fatal for your business.

1.No market research

A business based purely on your good feeling about it or the support of friends and family is a risky one.

You need to test your product and your potential market before you begin.

You need to be able to answer the following questions: Do customers want what you have and will they pay a price that will be profitable for you?What are your potential competitors doing to sell their product or service?How will your product be different from what is already available?Are there segments within your target market that are not being served?Is that segment of the market big enough for you to make a sustainable profit?Does that segment have the potential to grow?How much of that segment do you need before your business breaks even and moves into profit?Are there already too many competitors in that segment of the market?Is there a weakness in the way your competitors reach or serve customers that you could capitalise on?How do your potential competitors reach their customers?Who are their customers?Can you reach your customers easily?Can they afford to buy your product?

Market research at this stage will save you a fortune long-term.Define your products Unique Selling Proposition, the quality that sets it apart from the competition, so you understand the benefits and problem-solving attributes of your product.Be clear and base this on evidence rather than instinct or good feelings so you know that customers will want to pay for your product or service.

2.No marketing plan

A marketing plan features the strategies you will use to reach your customers to sell your product or service.

Without it, your activities risk being reactive, inconsistent and probably ineffective, wasting you time and money.A good marketing plan gives you a clear indication of what you need to do to get to where you want to go.An excellent marketing plan makes it a journey you will want to take!Start with your ultimate objective and then work backwards, deciding what you need to do to reach (or surpass!) each target along the way.

3.No marketing goals

Without goals, you will not know how successful (or unsuccessful) your marketing is.

You need to have daily, weekly, monthly and annual goals for the number of leads, referrals, and clients your marketing will produce and to update those continually.

4.Following your competitors lead

Model (not copy) what has worked for your competitors in a campaign, an advertisement or marketing strategy but only if you know it has produced results.

It would be unwise to follow them down an expensive path if it produced no visible, viable results!

5.Not knowing your customers

Forget trying to sell to everyone - only a tiny percentage of the population will want your product or service and you need to identify who they are.

You need to find a way of appealing to the people who are most likely to buy from you.Know their needs, desires, wants, and problems so that your marketing message can appeal to them directly.The result: you will increase your sales, save money and time.Why do they need your product or service?What are their problems and how will your product solve them?Why would they buy from your company?What is it about your product or service that would appeal to them?How do you reach them on a consistent basis?Where can you reach them?What drives them price, quality, prestige, etc.and does your product or service meet their criteria?This is crucial if, for example, your product is a high-end, labour-intensive beautifully crafted product and your potential customers want lots of cheap and cheerful easily replaceable products, you are just not going to sell enough to sustain your business.

About the Author

Strategies like that can explode your small business quickly, that's why I'd suggest you go right now to http://www.

freemarketingbook.org and request a copy of Jonathan Jay's new book "Marketing Secrets of a Multi-Millionaire Entrepreneur"

Copyright SuccessTrack 2009

Relaited Links:

• Using Ebooks for Marketing
• Advantages Of Online Marketing
• What Are Private Label Right Articles And What Can You Do With Them?