Wednesday, May 30, 2007

Inside the $37 billion prison economy


Hurricanes inspire winning invention

(Business 2.0 Magazine) -- Brian Prins is an affable salesman who touts the benefits of his prepaid collect-calling service in a distinct Long Island accent. He's also an ex-con who served five years in a Pennsylvania state prison for aggravated assault and possession of stolen car parts, so when he explains that he's simply helping families stay in touch, stay together, and stay out of debt, you might want to listen.

"I know how much phone calls from prison cost, and how much an inmate needs to talk to his family and friends," says Prins, who himself racked up $1,000 in monthly phone bills from behind bars.

Read more on cnn.com.


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A landscaping franchise bloomed into a livelihood for this grad.


Justifiable Arrogance

http://www.uslawns.com

Being an entrepreneur was the furthest thing from Michael Carlo's mind when he graduated from college with an interest in computer programming. Now, 14 years later, Carlo, 37, is the quintessential entrepreneur. He's co-owner of six U.S. Lawns franchises and expects to gross $6.3 million this year alone--and he can't imagine working for anyone else but himself.

It all started in 1990, when Carlo's sister and brother-in-law asked him to invest some sweat equity in a franchise by running it for them. Carlo had never been interested in running his own business, but all it took was some sisterly persuasion to convince him that running a franchise would be a great opportunity. The family researched many different companies before discovering U.S. Lawns, a landscape maintenance franchise. It sounded like exactly what they were looking for: U.S. Lawns offered room for growth, low overhead costs, and a good year-round business in the warm Florida weather.

Fresh out of college, Carlo began running his family's franchise in Port St. Lucy, Florida. He built a clientele by knocking on doors and cold-calling potential customers for the first six months. Though his first year's salary was meager, business picked up steadily, and the franchise nearly doubled its business every year for the following three years. Eventually, Carlo invested $20,000 in the business and became the sole owner.

Carlo sold that first franchise in 1995 and purchased another one in Sarasota, Florida, before deciding to merge with longtime friend and fellow U.S. Lawns franchisee Todd Moerchen in 1998. Carlo met Moerchen, 40, during his initial franchise training, and they developed a close camaraderie. "It can get lonely and tough sometimes," Carlo says of being a business owner. "[It's helpful to be able to] get on the phone or visit a franchisee who's going through the same thing you are."

Together, Carlo and Moerchen own five franchises in Florida and one in Lexington, Kentucky. They are now the longest-running U.S. Lawns franchise owners and expect continued growth and success. "I'm very happy with the company," Carlo says. "They teach you the right way to do things, and I've never been denied help when I needed it. When I [have] raised my hand, they've always been there."
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Making the Most of Your Home Business Website


Robin Williams stand up comedy part 9

Like many people, you've decided that going online with your home business will be the most effective way to reach new customers – and you're absolutely right. If you want your online store to succeed and to represent your business professionally, you will need to make the right choices in setting it up.

If you know how to make a website on your own, that's great! Just keep in mind that the more professional your site looks, the better for your business. Many home based businesses choose to buy fully designed, managed website solutions. These prepared websites give you everything you need: a professional design, your hosting and domain name, and often include professional site updates. This type of solution allows you to do what you do best – run your business – while providing you a functional, attractive showcase for your products. Once you've chosen a website provider, use the following three common-sense business examples to make the most of your site.

Maximize your content
When deciding what to put on your site, keep in mind what you are trying to do. You want to entice people to have an interest in your product or service, and you want them to contact you or buy from you. You want a visitor to understand why buying from you is better than buying elsewhere. Be focused, and have good descriptions of your products or services written up to place on your website. Pictures are important, but be honest about your photography. Don't fill your site with blurry, dark, or otherwise marginal quality photos, or repetitive images that don't show anything new or different. And remember, this is your business – leave personal items off the site.

Paul started a small gardening business when his neighbors told him he had a way with a flowerbed. Paul built a website and put up 67 pictures from the 4 flowerbed projects he has currently done, some information about himself and his family, and his email address. After considering the real purpose of the site, Paul decided to re shoot some of his photos to get better lighting, and he choose the twelve very best images to put up, 3 views of each project. He left out the pictures of his 2-year-old daughter and his classic model car collection. He wrote up a paragraph or two about the special mix of fertilizers he uses and the way he chooses plants and colors based on the location of the garden. He listed his base prices for work, along with all his contact information for customized quotes. These were good, solid business choices for his website content.

Plan your work schedule
Work schedule? Isn't the website supposed to do the work while you sleep? That's what Jenna thought when she decided to sell her ceramics online. Ceramics started as a hobby for her, and developed into an online store for extra income. She advertised same day shipping on all her products, and free shipping on orders of three or more items to entice more people to buy full sets of her work. Unfortunately, Jenna found that with all her other commitments, she simply wasn't able to check her online orders every single day. Customers began to complain when items weren't shipped on time, and decided to buy elsewhere next time. Jenna found she was losing money on the Chubby Garden Gnome set – the cost to ship the set of four figures safely took almost a third of her profits, since any order over three items was shipped free. Jenna had not planned her “online work schedule” very well.

Make an honest assessment of how much time you have to spend on the computer, and be sure you don't make promises about shipping or email responses that you can't keep. Set aside a certain amount of time on planned days to check and update your site, and answer emails. Package and weigh each product in advance, so you know how much postage to charge. Shop around for your packing materials and have them on hand to save time. You can often find places to buy shipping supplies in bulk, at a discount. You will save money and time by being prepared, and your customers will be pleased with your service and follow-through, and will become repeat customers.

Promote, promote, promote
If you build it, they will come, does not apply to websites. If no one knows your site is there, you won't get the kind of traffic and returns on your investment you might expect. Many prepared websites offer optimization services to get your site noticed, but there are some basic things you can do to help promote your site as well. Building links to your website, promoting it in print, joining online groups, and writing articles about your business are just some of the ways Lisa promoted her online jewelry business.

Lisa makes jewelry with polymer clay, creating beads and pendants, even transferring full-color photos onto the clay to make necklaces. To help the search engines find her site, Lisa pursued link exchanges, or reciprocal links with people she knew and regularly did business with. She approached the company where she buys her beads, the photographer who takes her photos, and the shop where she teaches clay work. She also approached others clay workers she had met online, people who made different uses of clay and had nice business sites. She placed links to their sites on her own site, while they did the same by linking to hers. The more quality, relevant links a site has pointing to it, the more likely it is to place high on the search engines for related terms, and the easier it is for people to find it.

When Lisa went to craft shows and swap meets, she normally handed out business cards from her booth. Once her website was built, Lisa made sure her business cards all contained her web address, as well as any other flyers of advertisements she used. She also placed a link to her website in the signature file she used for her online forums and groups. Lisa belongs to several groups online that trade tips and techniques for working with polymer clay, and placing the website link in her signature there not only advertised her site to others in her group, but created more links on the web pointing to her site. Joining and posting on random forums just to get your link out there is a bad practice and can penalize you, but do add the signature link for things you already participate in normally. Lisa then wrote several short articles on her clay techniques, and submitted them to polymer clay websites and article directories – again, including a link back to her own site.

Staying online
Your home business website can open up great new opportunities and bring new customers to you, and making your site the best it can be will maximize your chances of being profitable online. Just remember to keep your website focused, professional, and give the customer the information they want. Budget the time you will need to fulfill your online obligations, and prepare as much in advance as you can. Promote your website at every opportunity. Getting the word out, having a great site, and providing good service are the keys to your online success.
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Bow company finds niche in car market


Roland Powell-I Can Do Anything(stand up comedy)

NEW YORK -- Whether it be a luxury Lexus or clunker from the classifieds, the gift of a car just isn't the same without a big bow on top of the hood. That was Lynda King's thinking when she started King Size Bows five years ago, after she was unable to find a bow for a car she bought for her teenage daughter's birthday.

"People always ask about it," King said. "People always wonder about it, where they come from. It's every wife's fantasy to run outside and find a new car with a big bow on it."

The idea stayed in the back of King's mind for a while, and after consulting with some of her area car dealers, she began developing a bow that would ship and assemble easily. This year, she expects her Newport Beach, Calif.-business to sell about 15,000 to 20,000 bows, which sell for $48 each and come in a variety of designs.

Many of the bows go to car dealerships, especially Lexus dealers, which feature even larger bows in their holiday advertising.

The company also sells the bows to real estate agents, who put them on doors of homes before handing the keys over to new owners, and big screen TV stores. Individuals can also order the bows through the company's Web site, http://www.kingsizebows.com, she said.


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Make a New Year's resolution to boost your business in 2007


Thinking Small Can Make You Rich

Not all New Year's resolutions have to be painful, especially those you resolve for your business in 2007. Keep a lighthearted approach; you'll have more fun and still be productive and prosperous.

Here's my 2007 annual business New Year's resolutions list:

  • Make more money. Let's face it, business is more enjoyable if you're making money. You can expand, hire more employees, get relief from financial stress and buy more cool stuff.

    Sit down and evaluate which activities bring you the most money and are the most profitable. Focus your energies on those. It almost certainly means you'll need to increase the percentage of your time devoted to making sales. It might also mean finding an additional sales channel or upping your advertising.

  • Increase your Web presence. If you don't have a Web site, get one. If you already have a Web site, learn how to increase the number of visitors to your site through search engine marketing/advertising or search engine optimization.

  • Be a better boss. Being a good boss brings you many benefits. Your employees are more productive, the workplace is more enjoyable, and you get the very real satisfaction of knowing that you've created good jobs for your community. Make sure you are fairly compensating and rewarding your employees. Be sure to say thanks and acknowledge good work. Give employees the authority to use their brains and judgment, and the opportunity to keep learning.

  • Lower your debt. This can be challenging, especially for a growing business. Try to negotiate better terms with your suppliers. Switch from high interest-rate credit cards to a line of credit at a bank. Pay off your highest interest-rate bills first. Go after late-paying customers. Watch your cash flow. When you make a big sale, use it to pay debt.

  • Secure your data. We've learned how vulnerable businesses can be after Hurricane Katrina, the bombing of the World Trade Center, and floods, fires and earthquakes. Make certain you continually back up important data to a secure, off-site location.

  • Write up contracts, agreements and a will. Many small-business owners operate their companies on handshakes and oral understandings. But what happens if something happens?

  • Attend or exhibit at a trade show. Trade shows are extremely efficient ways to reach a large number of motivated and qualified prospects in one location at one time. To find a list of trade shows, check www.tsnn.com.

  • Do something for the environment. Reduce energy consumption, including as part of your production and operation. Carpool, take public transportation, walk, or bike to work. (Those of you who work from home are already saving a lot of energy by not commuting.)

    Turn off lights; turn down the heat. Use recycled paper. Make a difference.

    And have a happy and prosperous 2007.


    Rhonda Abrams is the author of "Six-Week Start-Up" and "What Business Should I Start?" She can be reached at Rhonda@RhondaOnline.com


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    Wisconsin entrepreneur launches baby boomer Web site


    Portsmouth MS students show off ideas at Invention Convention

    Wisconsin entrepreneur Herschel "Buzz" Peddicord today launched BoomerTowne.com, a new informational Web site for all things baby boomer-related.
    Peddicord is a Milwaukee resident whose company, Concierge Care LLC, is based in Brookfield.
    Peddicord said the new venture was developed to be "the" online destination for the baby boomer generation. The site features a variety of content on topics ranging from health and travel to retirement planning, as well as activities including weekly poll questions and a scavenger hunt with a grand prize valued at $10,000.
    In conjunction with the site launch, BoomerTowne.com has announced the members of its inaugural Towne Council. Members of the Towne Council span a wide range of expertise, including personal finance, travel, health and fitness, healthy cooking, relationships and caring for elderly parents.
    A rotating schedule of Webcasts from each Towne Council member will be available at the site, beginning today. Live Q&A sessions will take place later this month.
    "This is an exciting day for everyone involved in the development of BoomerTowne.com," said Peddicord. "Today marks the culmination of many months of work to ensure baby boomers everywhere have useful and informational tools at their fingertips. Our goal was to make the site user-friendly while providing the most comprehensive information on a variety of topics and issues faced by baby boomers on a daily basis."
    The venture's Town Council will include: Montel Williams, talk show host; Denise Austin, fitness expert; Dr. Robert Rey, plastic surgeon and cast member of "Dr. 90210;" Dr. Stephen. Covey, author of "Seven Habits of Highly Effective People;" Dr. John Gray, author of "Men are From Mars, Women are from Venus;" Sara Moulton, host of Food Network's "Sara's Secrets" and executive chef for Gourmet magazine; Dr. Marion Somers, author of "Elder Care Made Easier" and eldercare expert; Nan Zimmerman, travel expert and host of "Nancy the Navigator" on the WE channel; Terry Savage, financial columnist, Chicago Sun-Times; Dr. Bob Arnot, foreign and medical correspondent; Gary Player, golfer; Karen Thomas, president of Oxford Health Care; John Herbers, attorney and chair of Milwaukee-based Reinhart, Boerner, Van Deuren S.C.'s estate planning department.
    The Web site's marketing is being handled by Milwaukee-based Laughlin-Constable Inc.
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    Small Talk: Postal rate hike changing the way many do business


    Finding the Right Time To Schedule Online Ads

    Carte PostaleWhen postal rates go up on May 14, many small business owners will be looking for ways to save on their mailing costs. Many will switch to e-mail and other high-tech methods, while others will opt for smaller envelopes or thinner packages.
        And some will take more drastic steps - such as abandoning higher-cost, low-margin parts of their businesses.
        Steve Weber, who sells books online, already stopped shipping some lower-priced books in recent years because he simply couldn't make enough of a profit as mailing costs increased. When rates rise again, he expects to pare his inventory further, discarding or donating books that would sell for $5 or less.
        ''I'll probably downsize quite a bit and focus in on the items that are worth more money,'' said Weber, adding that he'll also be shipping fewer books overseas.
        Weber noted that there are booksellers whose specialty are books that cost just a few dollars, and so shipping costs - which can be limited by online retailers that display the booksellers' inventory - can offset or outstrip any profits. That means some book merchants will be forced to find entirely different books to sell, perhaps targeting a niche market.
        ''The key to making money is to specialize,'' said Weber, who runs his business, Weber Books, from Falls Church, Va. ''You've got to focus in on markets like collectible cookbooks or poetry.''
        The postal rate change that will send the cost of a first-class stamp up 2 cents to 41 cents will also make it more expensive for businesses to send most of their letters and packages. Evan Bloom, who co-owns a Sir Speedy printing franchise in Westbury, N.Y., said that while in the past the U.S. Postal Service based its prices on weight and size, now thickness of a letter or package is being thrown into the mix.
        He noted, for example, that a business sending out a letter with a complimentary pen to a prospective customer has only had to worry about the weight of the package. But as of May 14, the thickness of such an envelope will figure into the cost because the pen will make it harder for the package to be sorted.
        Bloom said many companies will be able to save on postage costs by using different size envelopes or making smaller mailings. But, he said of the increase, ''there's no way to avoid it entirely.''
        He expects his clients to do what his company has already been doing to contain its own costs - culling mailing lists to target the best sales prospects. ''It makes me think more in detail about how I'm mailing, whether it will reach the people we need to,'' Bloom said.
        Bloom also expects the postal increase to affect his revenue as well as his costs. ''Some clients will now decide maybe they'll do a little less,'' he said.
        The postal rate hike follows by several months rate increases at package delivery services including FedEx Inc. and UPS Inc. And so the higher cost of mailing and shipping is likely to make many small businesses turn to e-mail and Web-based mail to send out letters, reports, presentations, projects and more.
        Andy Abramson, chief executive of Comunicano Inc., a Del Mar, Calif.-based marketing firm, said his company uses e-mail and the Web to send and receive most of its documents, bills and letters. For larger mailings that are too big for some Internet service providers or servers to handle, Comunicano relies on companies that deliver PDF files.
        Business owners wanting to learn about the various high-tech ways of mailing need only talk to other, more tech-savvy entrepreneurs, or to search the Web. While there are many sites run by companies wanting to sell you services, you can still learn about your options without signing up. You can also get some help from SCORE, the organization of retired executives who counsel small businesses for free; its Web site is www.score.org.
        But Abramson, who noted that he is the son of a postal worker, said businesses shouldn't expect to abandon regular mail altogether. Some pieces of mail can have an impact - especially an emotional impact - that e-mail and PDF files just can't deliver.
        ''There is something special about receiving a card, or a calendar that goes on your wall,'' he said.

    Source: Salt Lake Tribune - Small Talk: Postal rate hike changing the way many do business


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    10 Ways to Achieve Success as a Lifestyle Entrepreneur


    Eddie Izzard - Stonehenge

    Too many professionals struggle with an unhealthy balance of work and play, as their careers take over the majority of their time and leave them with little energy to devote to other priorities such as family, friends, and personal well-being.

    Is there a way to find happiness through a successful career that will allow you to still enjoy all aspects of your life? Believe it or not, there is. You, too, can join the ranks of the lifestyle entrepreneurs.

    A lifestyle entrepreneur is somebody who goes into business – not primarily for financial rewards – but for lifestyle reasons. Instead of money, the most common motivation of the lifestyle entrepreneur is a fierce desire for independence. They desire to work for themselves, and run a business that is aligned with their lifestyle.

    Studies show more and more people are turning towards lifestyle entrepreneurship. According to the market research company Warrillow and Co., as many as 90% the roughly 20 million American small business owners appear to be motivated by lifestyle more than money. In a 1999 Lou Harris survey, it was found that money was the main driver for very few small entrepreneurs and self-employed people. Instead, nine out of ten entrepreneurs said a desire for independence prompted them to become entrepreneurs.

    Lifestyle entrepreneurs generally have a passion that they are yearning to turn into a career and my job is to help show them how to turn that passion into profits.

    Anyone can become a lifestyle entrepreneur. It's all a matter of perspective. Discover the greatest success that goes beyond the bottom line—the success of a fulfilling lifestyle. The following are my ten ways to create success as a lifestyle entrepreneur:

    1. Define Your Value System: What is important to you?

    A value is a belief, a mission, or a philosophy that is really meaningful to you. Whether we are consciously aware of them or not, every individual has a number of personal values.

    Values can range from the ordinary, such as the belief in hard work, self-reliance, and punctuality, to more psychological values, such as concern for others, trust in others, and harmony of purpose.

    In order to succeed as a lifestyle entrepreneur, you must know what is important to you and honor it both in business and in life.

    2. Define Your Vision: What does your life look like in the next three years?

    A compelling vision can help you succeed, be more satisfied with your life, and get the most out of your business relationships.

    Numerous experts on leadership and personal development emphasize how vital it is for you to craft your own personal vision for your life.

    And here's a tip when you put that vision in writing: the subconscious part of the brain only understands now - the present tense - so it is important to phrase your vision in the present tense.

    3. Define Your Mission Statement: Tell the world how your vision will come alive

    In developing your own mission statement, you can develop a better understanding of the strategic management process and, more importantly, learn a lot about your own personal beliefs, values, needs, strengths, and weaknesses. It will also help you identify personal goals and objectives that are consistent with who you are and who you wish to be.

    A useful mission statement should include two pieces: what you wish to accomplish and contribute, and who you want to be – the character strengths and qualities you wish to develop.

    4. Live from Choice: Be willing to accept rejection and reject acceptance

    Your purpose, values, passions and mission create the framework for you to live from a place of choice. You determine how your life will be. It is truly powerful. It is blissfully peaceful.

    So what does it mean to live from choice?

    Living from a place of choice means to consciously choose the results you desire, and to take inspired action to make them a reality. It's about having the power to say "yes" when you mean YES, and "no" when you mean NO.

    5. Fire the ‘Committee': Clean up your environment

    We all have a committee, whether it be friends, family or colleagues – or even ourselves - telling us how unrealistic our dreams are. The committee's job is to create doubt and attack our values.

    Remember, you are a product of your environment. The principle of association says that who you will be five years from now comes down to two primary influences: the people you associate with and the books you read.

    I recommend firing the committee and going with your heart and a strategic plan. Be more committed to the dream than to the reality.

    6. Create a Plan and Take Substantial Action: If you fail to plan – you plan to fail

    "Knowing is not enough, we must apply. Willing is not enough, we must do," wrote the German philosopher Goethe.

    Top performers understand that lasting success is a numbers game: the more action you take, the more results you reap. Create a plan with results based outcomes.

    For example, don't just jot down “Make Calls Introducing Business.’ Instead, create a plan that has a result in a specific time. “Call 10 Influencers in my community and secure lunch with 70% of them to introduce business and create a commitment of support by August 1.’

    No matter how committed you are to the dream, you must take action to succeed.

    7. Replace the Committee with A Mastermind Group: Surround yourself with excellence

    Great minds don't always think alike. That's why the best leaders turn to mastermind groups - a growing business phenomenon attracting successful professionals who seek objective advice, motivation, group synergy and different perspectives to accomplish their most important goals.

    It's easy to feel isolated as an entrepreneur. It's difficult to find peers who understand your challenges and issues. That's where a mastermind group comes in.

    In a mastermind group, the agenda belongs to the group, and each person's participation is essential to its success. Your peers give you feedback, help you brainstorm new possibilities, and set up accountability structures that keep you focused and on track.

    Your mastermind group creates a community of supportive colleagues who will brainstorm together to move the group to new heights. Think of it as your own Dream Team!

    8. You Don't Have to Be a Superhero: Hire support in areas where you are challenged

    There is no such thing as free. If you bill $100.00 per hour and spend fifteen hours a week doing administrative work, you have just wasted well over $1500.00. You could have spent that time developing passive revenue or making sales calls. The same is true if you are weak at accounting or marketing.

    Hiring others to do the work that you waste your time doing allows you the freedom to create more profitability for your company. You'll concentrate solely on your business, not the mundane tasks that are inherent in business. Making money is what business people do and the more time they have to concentrate on their business, the more money and opportunity they will create.

    9. Create Passive Income: Generate revenue while you sleep

    Creating a passive revenue stream does three things:

    Builds your brand and expert status frees up more of your time because you are not in face to face meetings generates income literally while you sleep. Passive income includes things like affiliate programs, referral programs, infoproducts and pay-for-inclusion communities.

    If you are an expert in your field and can answer questions about how you became successful, then you can launch your own passive income stream and profit in your sleep.

    10. If You Don't Succeed – Try, Try Again!

    Legendary baseball great Hank Aaron once said, “ Failure is a part of success. There is no such thing as a bed of roses all your life. But failure will never stand in the way of success if you learn from it."

    The one great thing I can tell you about failure is that now you know exactly what doesn't work. When you come up against an obstacle identify what went wrong and change it. Then try again.

    In running your own business there is no place lack of commitment. Remember, there is more than one way to achieve your success. Find out what works for you.

    Whether you currently are an entrepreneur or dream to become one, embracing these lifestyle entrepreneur traits has many advantages. You remove the traditional entrepreneurial stigmas and allow yourself more room for growth.

    So if you're ready to step forward and declare that you desire to live a meaningful and wealthy life, then it's time to make your move. Shift your perspective and become a lifestyle entrepreneur today.

    Copyright (c) 2006 UpLevel Strategies

    Article Source: http://www.articlecube.com


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