Saturday, November 15, 2008

4 Useful Tips for Building a Profitable Opt-In Email List

"The Money is in the List". Every affiliate marketer is familiar with this saying. However, only a few believe in the power of this old saying, and make sincere efforts to build a genuine opt-in email list. As a serious affiliate marketer, you know how difficult it is to find prospective customers, and thereafter convince them to buy your products. This is where a list of subscribers proves to be quite helpful.

Basically, an opt-in email list is nothing but a database of email addresses, which people voluntarily share with you to receive some useful information. Now, all your subscribers are your prospective customers. You havent hunted for them; they have come to you because they have confidence on the effectiveness of your product. Once, you have 800 to 1000 responsive subscribers, nobody can stop you from becoming a successful affiliate marketer.

The big question that comes to the fore at this point of time is, "How can I build a profitable opt-in email list" No doubt, the entire process of building an effective list is quite cumbersome and time-consuming. However, there are 4 fail-safe tips that make this process a piece of cake. Lets take a look at them.

Tip 1: Online Newsletters
Studies reveal that online newsletters can generate as much as 50 percent of sales. By publishing your online newsletter once or twice a month, you can not only build-up your opt-in email list, but you can also elevate your profit levels. Keep in mind that your newsletter is a good medium to dispense information about your products and services. Therefore, use the newsletter-space sensibly.

Tip 2 Magical Ebooks
Ebooks are another powerful way to get a stream of subscribers. Select the topic of your ebook carefully. The topics should be related to the products and services that you sell. Besides this, leave no stone unturned to make the content interesting and useful. Remember, with your ebook, you are not just building your opt-in email list, but you are also trying to establish a long-term relationship with your probable customers. Hence, give wholesome information. A lot of ebooks are available free of cost on PLR websites.

Tip 3 Special Reports and Articles
Bear in mind that most of your prospects are hungry for valuable information. Special reports and articles are yet another good way to attract subscribers. As with newsletters and ebooks, here also the content is the king. It is advisable to stay away from article directories and special report centers. Most of the time, these places have nothing more to offer, than pieces of information that have either been copied countless times or that are completely unrelated to what you sell. A better proposition would be to write something on your own. If your writing skills are not exemplary, hire a good writer.

Tip 4 Software Download
A computer owner is always in search of nifty software. You can build-up your opt-in email list rapidly by offering FREE software. Your prospects will not hesitate to divulge their email addresses for a copy of free software. All you are required to do is to make sure that the software is workable, and you have the give-away rights.

One method that works well is to give away a trial version, and then as long as you also have re-sale rights to this software you can offer the full-version upgrade at a special discount. Now this will only work if you have both versions of software, which is unlikely unless you are the original developer.

Once you have a good subscriber base, concentrate on the strategies to promote your products. Remember, your subscribers are waiting for your offers, so if you consistently offer them high quality products they will become your permanent customers.
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How To Create a Traffic Explosion Using Yahoo

As many people aware, Overture was the original inventor of the Pay for Performance concept for internet advertising . Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena. Overture is now known as Yahoo due to Yahoos takeover.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and customers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or a companys ad on their sites that can be shown when certain keywords are searched for.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a massive substantial flow of website visitors is every companys goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo or Overture utilizes the same principle as Googles Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail and wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You dont need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo or Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo or Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. Its a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo or Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, dont be counted with them.
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Jim has researched the fastest ways to make money online. For the quickest and easiest way to make massive amounts of cash, check out

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