Melting Autoresponders and Shopping Carts into One Effective Marketing Tool

One of the most overlooked e-business tools on the internet today is the ability to integrate your shopping cart checkouts with an autoresponder in order to verify the information that was received at the time of purchase. This very simple and effective method offers two different e-business tools to the internet marketer. First, the built in system not only gives your clientele a sense of professionalism and that they just made a purchase from a reputable website, but it also helps to eliminate the costly mistakes caused by simple human error.

When you are setting up your website or improving an existing website you should be able to find shopping cart systems that come with the autoresponder systems already built into the program, which if course enables you to start preventing human error mistakes and building your professionalism right away.

Messages that let the consumer know that you appreciate their business and perhaps even mention that it generally takes 3 business days to send out their order or something more time specific to your site should be kept as a separate autoresponder message from the receipt of purchase. Build a little confidence with your customer or potential client by using your e-business tools to communicate appreciation. Everyone loves to be appreciated. Melting your shopping cart into an autoresponder message that makes a customer feel as though their business counts is a great way to head off those cancellations that can accompany an immediate receipt of sale. Since autoresponder messages that show the customer access to all of their sale information might encourage a quick rethink of the purchase, which can then lead to a cancellation of the purchase.

If you are going for a super effective e-business tool with your shopping cart and autoresponder integration system, take a brief line or two to remind the consumer why they made their purchase in the first place, and how they can expect to benefit from their purchase and what a smart and excellent decision they made. Dont coat it on too thick, but giving them the feeling that they made a purchase that is not only appreciated by you but also will be appreciated by them is just one more way to confirm the sale and cement the sale simultaneously.

This is also a perfect opportunity to apply your e-business tool to the power of impulse buying and accessory purchasing. If you have additional items that can help enhance their purchase, tell them about it. If you are running a super special that will save them money on something that they might need to enhance their purchase, by all means, let them know. In some cases, it is perfectly acceptable to write out a few lines explaining that you want to thank them for their purchase by offering them a discount on these items that will enhance their purchase or offer them a discount on their next purchase of made within a specific time frame. For example, you could plug in, "As our way of congratulating you on your new purchase, we are offering you a fabulous 30 off of your next purchase when made within the next 48 hours" or "We appreciate your business and we can also reward your decision to join the XYY team by offering any accessory item for a percentage off if purchased within the next six months." You want to leave them with the understanding that there is more that will benefit them and your e-business is happy to accommodate them to the best of your ability.

Use your autoresponder as an e-business tool rather than a method of harassing your customers. Do not send out chronic emails that will simply begin to annoy them and even dissuade them from future business with you. Think about how you feel about getting sales email too regularly. Cut your own autoresponder timing down to less than that and update your messages regularly to avoid duplicated effort.


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The Keys to Developing Successful Marketing Strategies

A successful marketing strategy is judged by how effectively it can be used. Many people know that a successful marketing strategy puts a lot of different factors into consideration and uses these factors as a collective.

There are, however, five main keys to developing successful marketing strategies. Every successful entrepreneur will tell you that these five always play a part in the development of a successful marketing strategy:

1) Strengths - A successful marketing strategy always considers the various strengths that a company has. These strengths should be present within the company and the company should be able to use it in order to achieve the desired goal. It is clear that every company has strengths which it could use to gain advantages over the competition. These strengths could range from having more resources to having more experience. The strategy must utilize the strengths to the maximum. Every effort expended should be directed towards the achievement of the goal.

2) Weaknesses - Just as every company has strengths, every company also has its weaknesses. A successful marketing strategy needs to take these weaknesses into account and help people overcome them. A successful marketing strategy should be realistic regarding its weaknesses in order to truly be effective.

Successful marketing strategies have often turned potential weaknesses into strengths. Anything is possible with the right manipulation of a company's strength. By taking account of the potential weaknesses, a company will be able to find ways of coping for those weaknesses. They could actually remedy those weaknesses and make sure that they will not be the downfall of the company.

3) Opportunities - Successful marketing strategies have always taken advantage of every available opportunity for advancement. By taking account of existing opportunities, a company will be looking at the various stepping stones that it can use in order to achieve success. Various opportunities are always available in a market.

However, these opportunities are often shrouded and need a keen eye and a good sense to take advantage of them. In taking advantage of opportunities, however, the company must not lose sight of the main goal through which it can measure success.

4) Threats - Since the market contains opportunities for the company, it should also be mentioned that it does contain threats. People should be aware of any potential even that could bring a company to its knees.

Successful marketing strategies have always included methods of riding out these threats and adapting to them in such a way that they will endure them. The most successful marketing strategies, in fact, have actually been able to turn these threats into opportunities. Take BMW for example: when it was faced with the threat of being forbidden to manufacture airplanes, it took to manufacturing cars. That's a great way of turning a threat into an opportunity.

5) Implementation - A marketing strategy needs to be implemented in order to be successful. The implementation is the final test of how successful a marketing strategy actually is. It could be clever, it could be simple, it could be cunning, and it could be obvious. The successful marketing strategy is always implemented. Without this final test, the marketing strategy is just a marketing strategy. Success is determined by the use, not by the design.

These are the five keys to a successful marketing strategy. Mark them well, for they might help you to achieve success someday.


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Daegan Smith Is And Expert Online Marketer

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