7 Great Home Business Ideas For Women

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If you are a woman looking for a homebiz opportunity that suites your lifestyle, I suggest you first study some real-life examples for online homebusinesses and some offline ones

http://www.homereferralbiz.com/

After buying their first home, Debra Cohen and her husband faced the unenviable chore of finding reliable home improvement contractors. Fed up with blindly picking names from the Yellow Pages and waiting for contractors who didn't show up, it occurred to Cohen that if she and her husband were having trouble finding contractors, other homeowners in their community must be facing a similar predicament. This bleak reality sparked the creation of a unique service that has since expanded into a profitable cottage industry across the U.S. and internationally. At first, Cohen worked approximately 15 hours to 20 hours per week; she now works about 30 hours per week. Last year, sales for Home Remedies exceeded $100,000.

http://www.creativebookmarks.com/

Diana Waltman came up with the idea of a bookmark business because it was a fun way to express creativity and would require a low investment. Extensive foot surgery forced her to quit office job and doctors told her she would be out of work for more than three years. She knew she had to do something while recuperating, so she decided to look into an online business and found only one Website selling handmade bookmarks. Thus her small online home based business was born.

http://www.girlonthego.biz

People often ask Sheril Cohen to talk to their family members or friends who had cancer. Ater all she is a survivor. One of the first questions people ask is: "What about my hair?" So she started a wig business for cancer patients that undergo chemotherapy. “I immersed myself in the wig business. I met with wholesalers, retailers, and stylists in Brooklyn's wig district and spoke to women who wore wigs. I hired four part-time stylists, each of whom had a connection to someone with cancer. They bring wig samples into people's homes and style them as the client likes. My prices -- anywhere from $50 to $5,000 for a wig, depending on the hair -- are comparable to those in wig stores because I have no overhead”

http://www.babyeinstein.com/

Believe it or not, Baby Einstein (sold to Disney for $25 million) was started as a home business. The Baby Einstein Company LLC based in Littleton, Colorado, came from Julie Aigner-Clark’s need for a learning tool for her infant daughter. In 1995, this former teacher and new mom read the latest research regarding babies’ capacity to learn. Finding nothing in stores that used the research and that was developmentally appropriate, educational and fun, Aigner-Clark decided to create something herself.

http://www.curliegirl.com

Vicky Prazdnik and Lori Mozzone avid knitting and crocheting hobbyists, knew that they needed to create something beyond the standard fare of knitted hats and scarves for them to succeed as a fashion company. They stumbled on the idea of dainty crocheted thong underwear, and went on to create the design and develop the right prototype. Once convinced that they have the right design, they tested the market’s reaction by showing the crocheted thongs in a Valentine’s theme party in New York. Their product got a wild response!

http://www.bestscopingtechniques.com/

In 1994, Judy Rakocinski was looking into a home based career as a scopist, a person who edits legal transcripts from home for court reporters. That's how she found Cathy Vickio and contacted her about getting started. They have only met in person once since Judy lives in Florida and Cathy lives in Texas. Regardless, a friendship immediately bloomed and has grown since. Cathy helped Judy start her successful career and they continued to be friends. After several years, the pair realized that the ratio of scopists to court reporters was about 1,000 to 60,000. It was clear that the need for professionally trained scopists was great and Judy and Cathy decided to develop a training program for that specific purpose. Thus, they began to develop their online business at BeSTScopingTechniques.com where they offer an online, self-paced course designed to teach people to become professional scopists. They just celebrated their four-year anniversary in business together in March 2007.

http://mainebalsam.com/

Wendy Newmeyer started her foray into the balsam business by selling the cut branches of the balsam fir trees for a local incense factory. Quite coincidentally, she had read in a book that Native Americans used balsam trees as herb for many different home remedies. With her long-standing interests in herbs “that got me excited into thinking about it [balsams] in a different way,” said Wendy. She became a supplier to the incense factory, which used her balsam fir boughs to stuff souvenir pillows. Through the years Wendy has experimented with trade shows, catalogue sales, the QVC home shopping network, and many other avenues to showcase her products. She recently set-up a web site, to widen her market reach and take a dip on Internet retailing. Her worldwide outlets now exceed 4,400 stores and her employees have increased to 12. Sales of Maine Balsam Fir Products have reached well over $500,000 per year.
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Online Clothing Sales Outpacing Computers - small business - e-commerce - retailers

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For the first time, clothing surpassed computers in U.S. online sales, with online shoppers spending $18.3 billion on apparel, accessories, and footwear last year, Shop.org reported on Monday.

Online computer sales totaled $17.2 billion, followed by cars and auto parts at $16.7 billion, the report said.

The gains in online clothing sales were attributed to range of benefits and incentives, including free shipping, free returns and exchanges, and applications that allow customers to better view products on retail webites. Online clothing sales are projected to reach $22.1 billion this year, representing about 10 percent of all clothing sales nationwide, while total retail sales are expected to grow by 18 percent to $259.1 billion, the report said.

"Apparel retailers have overcome a number of hurdles to encourage shoppers to buy clothing and accessories online," Scott Silverman, executive director of Shop.org, said in a statement. "Retailers are doing such a great job online that in some cases it's easier to find and buy clothing on the Web than it is in a store."

Online Clothing Sales Outpacing Computers - small business - e-commerce - retailers

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Filling a natural niche

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The smell of success, Chris Reed hopes, is the sharp, spicy aroma wafting through his Los Angeles microbrewery.

For now, it's just the smell of ginger.

Reed is founder and chief executive of Reed's Inc., which produces a line of natural sodas. And he's a fan — some might say a fanatic — of the pungent herb.

Each year, his company chops 1 million pounds of fresh ginger, enough to fill 28 big-rig trailers. In addition to sugared ginger candies and ice creams, he produces six ginger brews: Spiced Apple, Raspberry Ginger, Cherry Ginger, Original Ginger, Premium Ginger and Extra Ginger, the last of which packs 26 grams' worth of the stuff.

When Reed introduces his teenage daughter and son, he refers to them as "Ginger" and "Brew." Never mind that their names are really Kate and David.

"If you ask a Chinese herbalist for four or five herbs to take on an island, ginger would be one of them," said the gray-haired, 48-year-old Reed, who projects a New Age image with his black jeans, yellow-and-green company T-shirt and ponytail.

"It's a real general tonic on the body."

In a business dominated by Coke and Pepsi, healthful soda sounds like a contradiction. But unusual beverage companies such as Reed's are etching out a niche within the carbonated beverage industry, which sells about $28 billion worth of drinks annually to U.S. consumers, according to ACNielsen.

Sales of natural sodas and those sweetened using organic sugar and fructose hit $50.7 million in the 12 months that ended Jan. 27, up 11.3% from the previous year, according to Spins, an Illinois company that tracks sales of natural products.

Natural sodas aren't as popular as non-soda categories, including ready-to-drink teas and enhanced beverages such as energy drinks, which are growing at least four times faster, said David Browne, a natural-products expert and a former vice president at Spins.

But there is a future for these natural products, often sold as "premium" or "gourmet," particularly in light of overall flat sales of carbonated beverages. Drink makers are rolling out all sorts of new products to counter the trend.

"There's a lot of fabrication in this market," Browne said. "That's why companies like Reed's and such are doing well. They still have that premium niche; they still have some growth."

Natural sodas saw 36.5% sales growth in conventional food stores and 12.4% in natural food stores during the last year, Browne said.

"Consumers are becoming so much more aware of what kind of sugar they are consuming," said Browne, noting the prevalence of obesity and diabetes. "They are reading nutrition labels more carefully."

Reed's Inc. competes against much larger companies by catering to health-conscious shoppers. The 18-year-old company calls its drinks "quality of life" beverages that are free of artificial flavorings, colorings and processed ingredients.

The sodas are concocted by brewing and aging fresh fruits, herbs and spices in stainless steel vats. Some ingredients, such as the ginger, are shipped to Los Angeles and Pennsylvania breweries from growers in Hawaii, Brazil and China.

The company's brews are drawn from 19th century home-kitchen recipes, and borrow from some perfected in the Caribbean and England. Reed's research also led him to a 1780 White House cookbook, which influenced his cream soda and root beer.

Reed first created his drinks during the 1980s in his kitchen in Venice, cutting ginger by hand, stirring vats with "a big canoe paddle" and pasting labels on bottles with a glue stick.

At first, the business was just a safety net for the engineer from Queens, N.Y., who in 1985 gave up designing oil refineries and headed West with his guitar. But when that safety net started catching customers, he launched Vital Foods Co., which was later christened Reed's Inc.

Now, the company has 32 employees and produces 25 million drinks a year. Its products are sold in 7,000 stores in the U.S. and Canada, including Trader Joe's, Whole Foods and Ralphs.
Last year, in hopes of going mainstream, the company sold 2 million shares of stock at $4 each, promoting its public offering to its customers by slinging tags around the necks of soda bottles.

"We did it like Ben & Jerry's," Reed said, referring to the Vermont ice cream maker, which also used its products to peddle shares to customers.

Sales grew 32% in 2004 to $9 million, according to the company's prospectus, and Reed estimated that sales last year hit $10 million.

But the company has been losing money, which Reed attributes to the growing pains of going public. The company posted net losses of more than $800,000 in 2005 and $1.4 million in the nine months that ended Sept. 30. Reed's auditors said in financial statements that losses and a working capital deficiency "raise substantial doubt about the company's ability to continue as a going concern."

Reed's also has been hurt by rising fuel costs, among other things.

In January, Reed's settled a $2.6-million lawsuit filed by Consac Industries Inc., which accused Reed's of negligence in manufacturing Prism Green Tea Soda for Consac. Reed's, which contended that Consac supplied a defective formula, paid $300,000 to settle the suit.

"Going into court, it was just going to get messier, so we just settled," Reed said. The suit also included allegations of an injury, which Reed said occurred when "the bottles became over-carbonated and they exploded."

The suit was an important lesson in Business 101, Reed said, because it taught him the necessity of insurance and contracts to limit liability, neither of which the company had at the time.

Despite the setbacks, Reed said he hoped the company would see 8% to 10% growth in profit in a couple of years, particularly with new sodas in the works, including a diet brew and a natural energy drink.

Still, what lies between Reed's and success are risks.

Among them are its history of operating losses, a highly competitive beverage business, dependence on brand recognition and price fluctuation of its raw materials. In addition, Reed, who makes $150,000 annually and also serves as the company's chief financial officer, has no formal financial training.

But Reed, who noted that he works with outside financial consultants, said the bubbly beverage company would rise above those risks with the help of health-minded drinkers.

"People are looking toward longer living, quality of life and better products," Reed said. "And we're the direction they're going to go."

---

ashley.surdin@latimes.com
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Legal Counterfeiting 101 Or Why ATF Agents Busted Into My Home Back In The 70's

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Back in the ‘70s, I got a surprise visit from some of the baddest badasses in the U.S. government: Agents from The Bureau of Alcohol, Tobacco & Firearms (ATF).

No, I wasn’t printing sawbucks in the basement. But it seems I’d caught their attention nonetheless.

See, I had a client who was offering a premium entitled, How to Survive the Money Crash. And being the creative fellow I am, I decided that a whole-brain headline – a lead containing a dramatic visual that represented a money crash – would make my promotion impossible not to open.

To me, “crash” was the operative word. So I took a $100 bill and had an enlarged version of it silk screened it onto a piece of glass. I then grabbed my trusty 1911 Colt .45, took the glass into the back yard and fired a bullet clean through old Ben Franklin’s right eye.

Then, after photographing the shards of glass, I placed that photo on my carrier envelope along with the headline, “How to Survive the Money Crash.”

Good news: It worked like gangbusters. My prospects couldn’t resist the visceral power of the image combined with my head and deck copy.

Bad news: ATF saw it – and a few days after we dropped 100,000 copies into the mail, they came knocking on my door.

According to ATF, my envelope bordered on counterfeiting.

It didn’t matter that the C-note was shattered into a gazillion pieces. Didn’t matter that it was reproduced at only about half actual size. Didn’t even matter that it was printed in black on white 20 lb White Wove stock.

What did matter, according to the agents, was that it had something called, “Sufficient Similitude” to a real $100 bill. Seems any image you could pass off as real money … in a darkened bar … to a thoroughly inebriated patron … qualified as having this “similitude” thing.

I, of course, pointed out that, depending on the blood alcohol level of the aforementioned patron, any scrap of paper smaller than a billboard would meet those criteria. But my compelling argument rolled off the ATF guys like water off a duck.

They just shrugged -- and then cheerfully confiscated every image I’d made for silk screening … every shard of glass … every positive and negative image of that glass … the film used to burn the printing plates … the printing plates themselves … and the handful of left-over printed envelopes loitering down at the letter shop’s warehouse.

No big deal – it was a housefile mailing my client only planned to use once. And of course, being intelligent human beings, the ATF guys knew I was no counterfeiter, so nobody even mentioned “jail time.”

But it did get me to thinking … if this is how closely the U.S. government watches out for anything resembling a counterfeit bill …

… And if the consequences for real counterfeiting include decades-long dates in an 8X12 cell with an amorous and extremely lonely Bubba …

… Why in the bloody hell would anyone even entertain the thought of doing such a thing?

… Especially since turning ink and paper into green money the legal way is so amazingly profitable?

Printing Money the Legal Way for 35 Years

Over the last nine weeks, I’ve been spending my Wednesdays on the phone with a few hundred folks who have found the secret to turning pots of ink and stacks of paper into thousand-dollar bills.

We called it the “Confessions of The Info-Marketing Superstars” series – and each week, we spent an hour with a real-life expert: An entrepreneur who’s making a fortune selling newsletters, books, courses, seminars and other information products on the Internet, in direct mail and through print ads.

I delivered a ton of my own insights in the first session – and then each week for eight more weeks, I picked the fertile brains of other experts who have mastered the art of “Legal Counterfeiting” – turning drums of ink and reams of paper into green money.

We talked with top infopreneurs like Bob Bly … Michel Fortin … Dr. Martin Weiss of Weiss Research … Early to Rise president Mary Ellen Tribby … Bob Serling … Daniel Levis … Troy White and Sylvie Fortin.

See, the beauty of the information marketing business is that the price you can charge for an information product has nothing at all to do with the cost of producing your product.

The value of your product – and the price you can charge for it – are based entirely on the value of the information it contains! A report that costs you fifty cents to print and mail can easily be sold for $29 … $49 … $99.

Heck. Dr. Weiss just sold truckloads of a report on uranium investing for $499 – his printing and mailing costs? Zero dollars: He delivered the report online as a PDF!

Now I ask you: Can you name another business that lets you sell a product that cost you next to nothing – or even precisely nothing -- for five hundred smackers?

Without the risk of having the ATF throw you into the hoosgow for counterfeiting?

Wait … it gets better:

What’s Better Than a 100% Profit Margin?

When you become an infopreneur, your product isn’t the only thing that costs you nothing: Thanks to the Internet, your marketing doesn’t have to cost you a penny, either!

Just make sure your sales page is search-engine friendly … swing a few ad swap, affiliate and joint venture deals with other online entrepreneurs … salt the relevant blogs and forums with links to your sales site … fire off a few volleys of online press releases … and Voila! -- the money starts rolling in.

So your product costs you nothing to manufacture or deliver …

Your marketing costs you nothing ...

… You’re pretty much left with a 100% profit margin!

And all you need to get going is the ability to 1) Produce an information product people will pay for, and 2) Create sales copy that compels prospects to buy it.

It doesn’t have to be eternal to be immortal (or profitable)

Course, most of the folks I interviewed for Confessions of the Info-Marketing Superstars sell pretty hefty products. Their books, reports, newsletters, audio and video series and other information products deliver reams of content.

And so, naturally, before they could create that content, they had to become experts of sorts on the subject at hand.

Should the challenge of becoming an expert stop you? Absolutely not: The Internet makes becoming an expert on just about anything a breeze.

Spend an hour studying the mating habits of the snail darter – or anything else, for that matter -- and you’re instantly among the top 1% of the world’s experts on the subject.

Or, if you’re even lazier than that, you could just interview the world’s top expert and sell the interview for a small fortune. Or better yet, interview a dozen or more of the world’s top experts and sell the transcripts and MP3s for a large fortune.

Still too much work for you?

Consider this …

Infopreneuring minus the “info”

Remember Crazy Dazies? Those flower stickers everyone stuck all over their notebooks, refrigerators and Volkswagen vans in the ‘70s?

The guy who invented them had an office in Palos Verdes, California – right next to mine.

He wasn’t a shrewd entrepreneur … just a graphic artist with an idea: Let folks “customize” their stuff with stickers that made a statement.

When I met this guy (Senior moment: I can’t remember his name!) he had sold approximately 22.4 bazillion stickers for a net profit of more than 18 gazillion – and he was still going strong.

His genius was that he was kind of like an info-preneur – slapping ink on paper to create products -- but he didn’t sell any information at all. An info-preneur minus the info. A “preneur,” if you like.

You know those obnoxious little smiley face stickers that demand you have a nice day? More ink on paper – and some preneur is still making a fortune on those.

Or the bumper stickers that proclaim “I heart my dog?” Ditto.

Point is …

There’s no excuse for someone with your skills
to ever want for money!

Time to stretch a little.

Maybe you got into this direct response thing to promote a particular product.

Maybe you got into it because you like the idea of being a freelance copywriter.

The fact is, once you learned what you now know about identifying consumers’ desires … about persuasion … and (hopefully) about the nuts and bolts of direct response marketing … you have a huge advantage over the vast majority of your fellow entrepreneurs.

You are uniquely equipped to make an easy six figures a year – or even millions -- by conceiving and promoting your own products.

I did it once with a little 32-page book entitled “They’re Out to Steal Your Children!” The book simply contained the most outrageous lyrics from the day’s pop music. We sold tens of thousands of dollars-worth of them by placing ads in conservative tabloids back in the day.

Bottom line: There’s simply no excuse for anyone with your skill set to be struggling. The money you need to earn is already in other people’s pockets. They’re dying to give it to you – IF you offer them something that will bring value to their lives.

Using your skills to create and promote products that cost little or nothing to produce and little or nothing to sell is a great way to go from zero to six figures a year in no time flat.

So think … what could you create and market in a couple of hours a day? What market niches will you go after? What’s the first step you’d have to take to make it happen?

Hope this helps …

Clayton Makepeace, www.makepeacetotalpackage.com/

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How Bored MBA Student Came Up With A Million Dollar Idea

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http://www.getamenity.com/

Like every MBA student, Dwight Schultheis was waiting for a business idea to inspire him. Then he noticed something: He and his male friends had shaving-related skin problems, and the products they used didn't help. "We're spending $200 on jeans, but using soap on our faces," he says. "It felt to me like it was a really untapped market."

Months of market research and a few focus groups later, his upscale men's grooming products company, Amenity, was born. The New York City business has grown to nine employees and annual revenue surpassing $1 million--quite a leap from last year, when Schultheis and co-founders Lisa Lehan, 28, and Kimberly Pecoraro, 32, started the company with $500,000 from personal funds and angel investors. "We're trying to be a first-mover and innovator in the men's category of clinical grooming," he says.

[Via - Entrepreneur Magazine] 

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Entrepreneur targets tennis players

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Bow Rodgers didn't expect the lessons he learned in Silicon Valley to help his tennis game.

But it turns out they have. The longtime technology entrepreneur has co-designed a unique tennis training tool that helps tennis players, including himself, improve their stroke.

The WristAssist is a training aid that straps onto a player's hitting wrist, connects to the racket and helps the player "feel" the correct swing motion. The tool is made of nylon and Velcro webbing, with a tough, lightweight string that attaches to the racket. It resembles a space-age wrist brace.

"It grooves the correct stroke," said the bright-eyed Rodgers, 61, president and chief executive officer of Palo Alto-based SquareHit Tennis, which just launched its flagship product. The tool has also been an inspiration for Rodgers because it helped improve his volley stroke, which he often overhit.

A top tennis club player and former collegiate star at Santa Clara University, Rodgers is passionate about the new product that's allowing him to create a business around his favorite sport.

He sees big potential for the tool among affluent tennis players eager to improve their game. He said there are 26 million U.S. golfers and 24 million tennis players. But although golfers spend about $300 million a year on golf training equipment, tennis players spend only $20 million on training aids. That adds up to an underserved market, he said.

The $69.95 WristAssist locks in proper wrist positioning and has attracted the attention of scores of tennis pros, including Brad Gilbert, who helped coach tennis stars Andre Agassi and Andy Roddick to top world rankings. Gilbert's latest prodigy, Andy Murray, won the SAP Open tennis tournament in San Jose on Feb. 18.

"It's a great tool for club players," Gilbert said. "Bow's an innovator. It helped my son with his backhand."

Now faced with marketing the new product, Rodgers is reaching back to the lessons he learned in Silicon Valley. He helped the old Commodore 64 video game software get off the ground by closing distribution deals with Toys R Us, Kmart and Circuit City.

He was also chief executive of MeeVee, a personalized TV program search company in Burlingame, and chief operating officer at multimedia company BigBand Networks in Redwood City, helping that company grow.

Rodgers lined up some financing from angel investors, including himself, and is now using his skills in the fundamentals of business to help folks improve their tennis fundamentals. Eventually, the company will produce "a suite" of tennis training tools, said Rodgers, who is also Burlingame Country Club's tennis team captain.

First off, Rodgers hopes for a big rollout of the WristAssist, which he designed with his partner and tennis coach Ray Bilsey and engineer Maurice LeBlanc. They're not selling the product in big retail stores, so they can capture more of the profits themselves. They sell it now online at www.squarehittennis.com. WristAssist went on sale in July and has sold to 200 tennis pros and sold in 30 countries, Rodgers said.

The WristAssist is also sold at tennis tournaments, such as the SAP Open. So far, its biggest customers are tennis pros.

"If I get a student on the court who has a floppy wrist, they're a perfect fit," said David Petrie, head tennis pro at Burlingame Country Club. "It's a very good tool for putting the racket in the right place and doesn't allow students to waver or wobble."

As for pushing the product, Rodgers is plenty familiar with the world of sports. Besides his tennis prowess, he holds the record for the longest run from scrimmage in Santa Clara University football history: 99 yards.

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MediaPredict.Com - Finding The Next Blockbuster

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http://mediapredict.com/

Think consumers can predict the next big book, CD, television show or movie better than top producers and publishing houses can? Media Predict challenges users to put their virtual money where their mouths are with an online prediction market game, where players buy and sell shares based on how well they think new entertainment ventures might do in the real marketplace.

Here’s how it works: when users register, they get 5,000 virtual dollars to begin investing. They can scan the markets for book proposals, up-and-coming musical acts, script treatments and TV pilots. Each is valued in virtual dollars per share based on perceived potential.

If shares of a particular book proposal are going for 55 dollars, for instance, the book has about a 55% chance of being published. If a project seems like it might take off, a wise investor can put his or her money behind it. Or, conversely, he or she can sell if stock seems like it might plummet. In doing so, players drive the market value—and those who have a keen eye for the next big blockbuster get rewarded for it.

When a deal goes through—for instance, if a book proposal gets signed to a publisher—shares pay off at USD 100 each. And on the flipside, when a venture doesn’t succeed, share value bottoms out at USD 0.

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Dumb Advertising Moves to Avoid

http://eat-healthy-every-day.blogspot.com/

This article was excerpted from MadScam. Buy it today from EntrepreneurPress.com.

There are several recommendations I make here that apply equally to all forms of advertising. And even though our focus is advertising for small to medium companies, most of these no-nos apply to all businesses, irrespective of size.

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