Dental Web Page Design Success Is Measured By Visitor Usability

It's often difficult to determine what makes a successful dental web page design, but one key factor is measured by visitor usability.You may have the fanciest dental web sites with all the bells and whistles, but if your online visitors can't navigate through the web site to find the information they are seeking, you're wasting your money.

A good dental web page design will provide even first time visitors with the ability to discover the services you offer and other valuable information quickly and easily without having to hunt and search for it.In today's world of instant information, visitors simply will not take the time to look.If it's not obvious, they know they can simply click away and look at other dental web sites for the needed information.

Be Clear And Brief

Skimming is the norm when it comes to surfing the web.

Visitors glance at the page in whole at first.Your job is to create a dental web page design that will catch their eye in such a manner that they want to look longer and in greater detail.Many readers will not complete an article before they go on to something else.If you have an important link that you want to make sure visitors see, try to keep it above the mid-point of the page.A contrasting color or font change may significantly increase the chances of visitors seeing the link as well.

The placement of content within dental web sites can influence its success as well.Studies tracking the eye movement of web site visitors have determined that the upper left-hand quadrant is the most often looked at.The farther away from this point an item is, the less noticeable it becomes.

Be Easy To Navigate

Dental web sites need to be easy to navigate, especially those that contain a large amount of diverse information.

The buttons that link the various pages together may not get used if they are placed in an uncommon place.They should not be too large or placed too close together so they are difficult to use.You also must consider the color of the buttons or text.It should complement the color scheme of your dental web page design but still stand out so it can easily be found.You can be unique and not stick with tradition as long as it still works.

Speed Is Of The Essence

Today, everyone is in a hurry; they want their food fast as well as their information.

If dental web sites take too long to load, an online visitor isn't going to take the time to wait.They will simply click the back button and go to someone else's dental web site.While most people do have a high-speed internet connection, those that still use a dial-up connection may become frustrated.If the page is too large and complicated, it may even cause their computer to lock up or crash.Large flash files, audio files, and detailed images all increase the time needed for a computer to load the site.This does not mean you shouldn't use these types of files, it just means you should use them wisely.

Dental web page design is as much about usability as it is about behavior.Good dental web sites need to find the ideal balance between visitor comfort and standing out against the competition.

About the Author

Christine O'Kelly is an author for the dental web page design experts at Officite.

They have produced more than 3,100 results-driven dental web sites for dental and medical professionals since 2002 resulting in over 100,000 appointments.

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