How to Succeed in Internet Marketing With Organic SEO

In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term 'Search Engine Optimization' did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or 'It's Best done Manually) and Organic SEO.

Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes 'modern' SEO. Organic SEO, if you really think about is a 'purist' approach to website optimization because nothing is a 'black box'. As a practitioner of Organic SEO, you know optimization; you don't just blindly trust it.

Organic SEO is based on a clear understanding of fundamental concepts, including:

- Search engines and how they work
Obviously, you cannot practice Organic SEO if you don't even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as 'key word density' or the ratio of keywords to the total number of words of content in a website. The gatherer of this statistical data is what is called a 'spider' or 'spider bot', which is a program whose function is to count the number of times a keyword appears in a website through a process called 'crawling'.

- Search Engine Optimization
You can't have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO's main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner's clear measure of success.

- Viral Marketing
This is an important concept to understand if you are serious about becoming a good Organic SEO practitioner. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website's link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

- Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO practitioner's dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the 'good' domain names already belong to someone, and this makes an Organic SEO practitioner's life more difficult.

- Keyword Research
This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO practitioner's efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.

Becoming an Organic SEO practitioner is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the 'lazy man's SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website's needs.


About the Author

Seomul Evans is a SEO Services consultant specializing with leading dallas SEO Consulting.

How To Drum Up More Business In Essex

Graphic design in Essex is a huge competitive market in and there are many companies offering the same type of services to the public. This leads to an extremely close market and the best business will be the one that offers the best all round service. Graphic design covers a huge area and there are many factors that are involved when trying to create the best design for all the different types of business.

The market spans from website designing to leaflets and advertising boards to exhibitions and multimedia. This means that a graphic design team has to have a huge variety of skills as each different task needs a different output and look to the next. Because this is such a huge market there is plenty of money involved and a highly disciplined and organised design team can be very successful for a business.

For a company designing a product, the graphics team will play a big part with the success of that product, and the main features are key to allowing the product sell to its expected level. For example, a graphic design team will help develop the advertising of the product including brochures and leaflets as well as billboards and websites.

First they help identify the product to the public by making it stand out to the people that pass it. This might be by designing a very attractive layout or colour design or highlighting the product in a special way such as making it very big in the centre of the advert. If you have a very attractive advertisement campaign then the potential customers are going to be more interested in your company than your competitors. This will dramatically increase the companys sales and may increase the value of the business.

With marketing a product you need to know how you are going to set about showing the product to the public and what methods you are going to use. This is because if the public do not see the product properly then they do not know that the product exists and therefore dont buy it.

For Essex based businesses, with presentations and leaflets a company expert in graphic design in Essex will set about making the product stand out and grab the publics attention. Their main aim is to make the product the key feature in the picture and to be able to make it look like it is very good, this is also called making a good first impression. This is because if the product makes a good first impression on people that are walking past then they are more likely to purchase the product. This is what the graphic design in Essex team main aim is and to do it properly you need to be planned and organised to allow time to develop the ideas into a proper advertising campaign.

With a proper graphics design team leading a good advertisement campaign they are twice as more likely to see their business grow than a company that doesnt allow these steps. This is the main reason why graphic designers are as important to a business as without them the business could simply not survive or work to its full potential.

This is generally why the market is growing and expanding because more businesses need graphics design in Essex to help design everything to do with their products and website. A website with graphics and colours in correct places will allow customers to be drawn to the services or product and it ensures that the website will become appealing to the people that visit it and can easily identify what the business is selling or offering.


About the Author

Financial expert Catherine Harvey talks to marketing guru James Parker about how