Friday, July 27, 2007

Increase PageRank Fast with Quality Backlinks

What is Google's Supplemental Search Result and How to Deal with It.
CanadianMedsWorld.com

The PageRank of a website is determined largely by the importance, or popularity, of the site based on the PageRank of the sites linking back to it. You must take advantage of quality backlinks to increase the PageRank of your site.

What are backlinks?

Plain and simple, backlinks are links that point back to your site. They are links you have exchanged with or received from other sites, as well as links placed strategically by you in forum posts, blog posts and comments, and the resource box of submitted articles. The submission of your site to website directories also provides backlinks that are highly favored by search engines.

Ideally these links, especially those placed in your forum signature and resource box of published articles (see my related article "Your Signature - An Internet Marketing Goldmine"), will contain keywords in the text of the link to create "anchor text." For example, "Online source for anniversary gifts" instead of "Click here for online anniversary gifts". Placing keywords in the text of the link anchors your keyword(s) to your url rather than anchoring "Click here" to your url. Not only do you have a backlink to your site, you have created a link of higher quality that includes the keywords you are targeting in your overall marketing campaign.

Why do I need backlinks?

The number of quality backlinks linking to a site is one of the main criteria used by Google and other search engines to rank and place websites. This statement, written by David Austin in a Feature Column of the Monthly Essays on Mathematical Topics, sums it up: "The fundamental idea put forth by PageRank's creators, Sergey Brin and Lawrence Page, is this: the importance of a page is judged by the number of pages linking to it as well as their importance."

With this all-powerful statement from the creators of Google, the importance should be clear: you need backlinks to attract the robots that determine the importance of your website. The value of your page, your website, in the eyes of Google's robot lies in the number and quality of the links that it finds from other sites to yours. As the number of other popular, high-ranking sites find your site worth linking to grows, your popularity goes up along with your position in the search results.

In other words, quality backlinks are needed to entice search engines to stand up and take notice.

Backlinks are also helpful in leading visitors to your site. In this regard, backlinks are much like bread crumbs left by Hansel and Gretel to find their way back home. When your site is new, the robot will not place your site at the top of the results list immediately no matter how much time and effort went into the design and SEO of your site. Links from other sites that searchers are likely to find could lead them to your site if they look through the links page to find related products that might be available on your site.

In addition, links placed in posts to forums and blogs and the resource box of published articles have the potential of being seen and followed by thousands of visitors every day. If the forums, blogs, and article directories have high page ranks, you have more than just a link for visitors to follow, you have a quality link that will serve to increase your page rank as well as your traffic.

What are quality backlinks?

Quality backlinks are links from websites that have a higher page rank than your site, links from websites that have content or purpose related to your site (also known as relevance), links that include anchored text, and links that are built naturally over time, not a sudden increase in links just for the sake of having a high number of links.

Google has made it very clear that the importance of a site in the eyes of Googlebot is greatly influenced by the number and importance of the pages linking to it. In order to increase your PageRank, your website's importance in the eyes of search engines, seek out links from higher-ranking sites that have related content, include anchored text in your signature for forum and blog posts as well as your resource box in articles, and let links build naturally over time. These practices will be a valuable part of your overall marketing strategy.


About the Author: Claudia Pate is the owner of The Anniversary Shop, traditional and modern anniversary gifts, and Common Sense Ebiz, guide to online business opportunities. Learn more about article writing to increase your PageRank with quality backlinks.


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10 Things You'll Learn While Working At Home

CanadianMedsWorld.com

(For the record, this is what you want to avoid turning in to when you work from home. And no, it’s not me, but thanks…) A lot of people have emailed me over the last 7 months about my working at home. Just so everyone knows, I did have a desk job…in fact I worked in offices for 12 years until this past October, when I gave notice at my job to go out on my own. So far it has been fantastic, as I make my own hours, spend some time at the beach, meet for coffee or lunch with friends (whom also work as freelancers) in the middle of the day, etc. That all being said…sometimes it is a little claustrophobic being in my house all the time with no one to talk to but the cat. Since receiving all these emails, I figured I would put a little list together about what I have learned since I started working from home.

10. There are a lot of other people not working at 9-5 jobs as well. In fact, about half the people in my building are home all day and all night, and I never see them working. Rather I see them sitting outside having tea and heading to the beach day after day. Go figure.

9. Some days it takes a lot of effort to shower and get dressed before noon. A lot of times I will get up at my normal time (between 8 - 8:30) and head into my office, fire up the computer, and get right down to business. When I look up, it is 12:00 and I am still sitting here in my sweats with a cold cup of coffee.

8. My wife is incredibly jealous of me. She gets up, goes to work, goes to school, and sometimes does not come home until about 9pm. I try to explain to her that I am not just sitting around watching TV all day, but she doesn’t buy it. But until I stop getting paid, I guess she has no choice but to believe me.

7. Our cat talks…a lot. I always wondered what they did all day, and really, it’s not all that exciting. Sleep, eat, run around, and talk. Rinse and repeat, over and over. He is half Siamese, so I know he talks a lot, but I did not know he does it all day long.

6. Working from home you do lose a certain sense of job security, even though working in an office does not provide “real” security, either. I guess it just feels more real because you are with other people. I had no more job security at my office than I do here, but it just feels strange. You can be laid off from any job at any time, so being in control of my own clients and workload is probably MORE secure, even if it doesn’t feel like it sometimes.

5. Handling your money becomes a bigger deal when you freelance. One major source of my monthly income does take out taxes, as I am on payroll with them. But my other clients do not, and I have to be sure to monitor my accounts all year to make sure I am putting aside enough money to pay the tax bill when it comes due. Also, you have to do your own investing, as their is no company sponsored 401K to pay into anymore.

4. Health insurance is really no more expensive on your own then it is with a company. Well, if you are healthy, I suppose. With group plans at an office, you have to be accepted into the program, no matter what conditions you may already have. Private insurance can reject you for previous conditions. Luckily, my wife and I are healthy and were accepted right away. I am paying LESS to cover us privately in a PPO with Blue Cross than I was for the same coverage at my office job. Of course, if you are lucky enough to have the company pay for it, then you are even better off, but I don’t have many friends with 100% paid for health insurance.

3. Working at home saves a LOT of money. I eat out less, I buy less junk food, sodas and juice, I don’t stop on the way home from work to pick up things that I could do without, etc. We sold a car (my community is 100% walkable), which saves money on gasoline, parking and insurance. I have no more expenses here at the house then I did before, except maybe the lights and computer are on more often.

2. There ain’t that much on television from about 10am until 4pm every day, unless you enjoy Oprah, sewing shows and soap operas. Thankfully, we have Tivo.

1. Working at home has opened my eyes to a lot of opportunities that I might not have seen before. I see things online that could be improved, I have more time to work on my various online ventures, I have learned new ways to make money, and I have more time to investigate things that interest me. I can take classes during the day, I play tennis twice a week before my “old” work day would have ended, and I have the freedom to take a few days off in a row if I want to and do all my work at night. I can work every other day, strange hours, or any combination in between. Honestly, if I do ever have to go back to working in an office with set hours, I do not know how I will do it. If you can work from home at all, I would figure out a way to do it. It is totally worth it. The main thing you have to do is to force yourself to find reasons to get out of your house occasionally, or you will go stir crazy. I did at first, but I think I have found my groove.

[Via - MyTwoDollars.Com]


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How To Successfully Sell Imported Games Through Direct Marketing.

CanadianMedsWorld.com

http://simplyfun.com/

What better way is there to really get a party going than with games? That's what the founders of SimplyFun LLC thought. But they realized the fun wasn't just in playing games at parties--it was also in selling them.

After working in product development and marketing for a game company, Gail DeGiulio, 49, started a consulting business to help early stage companies. Through this business, she met Matt Molen and Jeremy Young, 33 and 35, respectively, who were importing European games into the U.S. and translating them into English, but were struggling to get their products into stores. Then DeGiulio approached them with the idea of using direct sales to sell games, and it clicked instantly. "On the retail shelf, regardless of what your product line is, you're competing against a bunch of other boxes," says DeGiulio. "We knew this was a product line that would benefit from being experienced in someone's home."

Though the trio thought they had a great idea, they took their time making sure they were right. They spent the beginning of 2004 researching the direct-sales industry by hiring an industry expert, attending other companies' parties and making sure they could make money for both their company and their consultants. "If you can't figure out a compensation model that works to make it worthwhile for the consultants," says Molen, "you shouldn't be in direct selling." Then, starting in summer 2004, the three partners spent six months holding parties in their homes and at their office, testing prototypes of their games, figuring out how the parties should work and making sure people would want to come back for more. Finally, in January 2005, they felt confident enough in their products and their plan to begin offering a direct-sales opportunity.

Now Bellevue, Washington-based SimplyFun offers its own line of games, puzzles, puppets and other family activities. The exclusivity of the products is essential to direct-sales success, according to Molen and DeGiulio, because the products don't have to compete with any others and the consultants don't have to compete with retail stores. "We want to make it easy for the consultants to be successful," says DeGiulio. To that end, they provide training in person, online, by video and through conference calls; choose not to charge their consultants for their website or require them to keep any inventory; and offer incentives to encourage their consultants to reach certain goals.

But they also realize that attracting and keeping consultants is about more than just money and rewards. "For your consultants to be excited and passionate about what you're doing, they have to feel attached and connected to your mission," says Molen. "Our mission is to promote play and get people to laugh, create memories and connect through face-to-face fun." Guided by that mission, they have signed more than 1,000 consultants in 45 states, and the company saw 60 percent growth last year.

[Via - Startup Magazine]


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