Recession Proof Marketing Strategies For An Internet Based Business

We are all no doubt feeling the effects, in some way or another, of the recession that hit the world economy in 2008.As internet marketers we need to put a recession marketing strategy in place in order to ensure that we have a recession proof internet based business.

Just because a world-wide recession has struck does not mean that it is a bad time to make an income online with an internet based business.

We all react in different ways when a recession sets in.How we react all depends on our own unique situation.Some cut back totally on luxuries, others opt for a cheaper version, but we don't stop purchasing goods.Some products even experience record highs during a recession.In order to respond to the new situation, it is just a matter of altering course and mapping out a recession marketing strategy.

Understanding what people are interested in buying and why they need or want to buy it is what an online recession marketing strategy would then involve.This is even more important during a recession than in a boom and is the key to ensuring that you have a recession proof internet based business.

People feel good during a boom.As people are assured that their jobs are safe and so is their next pay check, they feel rich and confident and don't mind spending because they have money available.It is during these times that most people can make money from their own internet based business.

However, it is a different story during a recession.A great many people cut back and no longer buy luxuries as they are worried about their financial situation.The idea of purchasing luxury items such as large appliances or new cars are put on hold and people tend to make do with what they have got and tend to repair rather than buy new items.

During these times of financial uncertainty people search for cheaper alternatives in the form of used goods, spare parts, DIY solutions, cheaper food sources, they eat at home rather than dine out and any other products that can help reduce their monthly expenditure.

This change in shopping behavior offers internet based businesses some clear recession marketing opportunities, some examples being:

1.

Financial Counseling and Basic Financial Advice: You'll be surprised how many people spend like crazy with a credit card but actually have no idea of how to manage credit card debt.Others have no idea how to prepare a household budget.Many more will require financial counseling during the recession as these people are in desperate need of help right now.

2.Informative How-To eBooks: Something that will be very popular during a recession is cheap information products that teach people practical skills that they can use to save or even make money or explain in detail how to survive during a recession.This gives you the opportunity to either write your own ebook or search for high quality packages that offer rebranding rights so that you can offer them as your own.

3.Don't forget about eBay: As people look to raise money by selling off things they no longer require and others look for bargains or second-hand goods to save money, it is very likely that eBay will experience growth during the recession.The opportunity to start your own full-time internet based business awaits you at eBay.

This gives internet marketers the opportunity to promote eBay related affiliate programs or offer eBay advice and business solutions.

4.There are those that are so keen to start their own internet based business but feel that they just cannot afford the expense.There is a great opportunity for you to reach out and offer advice on how to make an income online on a shoestring budget.They will be excited to learn that the start-up costs of an internet business are minimal and will be keen to know more about free blogs, free affiliate programs, free article marketing strategies and free traffic exchanges.

When you see the opportunity that a recession presents, it is possible to build a recession proof internet based business and make an online income out of recession proof marketing.

About the Author

Cynthia Minnaar runs her own recession proof Internet Based Business full-time from home.

She invites you to find out more about how to start an internet business and recession proof marketing strategies.

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Building Authority And Search Engine Optimization For Higher Rankings

In the pursuit to deliver a better Internet experience, Google, Yahoo!, and the other major search engines diligently build better algorithms for ranking websites.While link popularity (the number of incoming links that point to your website) is still a valid search engine optimization tactic, it is far less vital to good rankings than trust and authority.In other words, if your website is considered authoritative, Google and Yahoo!will place it on the first page of organic listings for the competitive keywords you pursue.

The concept of trust and authority for search engine optimization is still hard to understand for many people.This article describes how a website becomes considered authoritative and explains the steps a website owner can take to build the authority of their website to enjoy higher organic rankings.

How A Website Becomes Authoritative

The best way to understand how websites become authoritative through search engine optimization is to consider research papers.

For example, if a particular research paper is cited by other research papers, it becomes credible.As more people cite the research paper, especially authorities in the same field as that of the paper, it becomes trusted and authoritative.Just like if Stephen Hawking cited a paper someone else wrote on black holes, others would consider the paper authoritative because Stephen Hawking is considered an expert in the field of black holes.

Authority through search engine optimization works in the same way.For example, when operating a website that publishes articles about golf, attracting links from Golf Digest or The Professional Golfers Association would increase the authority of your website within the field of golf.Basically, the more authority you have, the more likelihood you will place high in the organic listings of Google and Yahoo!

Building An Authoritative Website

Building an authoritative website through search engine optimization is difficult.

This is why many website owners turn to an SEO company.First, you must carve out a successful keyword inventory that targets and forms the foundation of your search engine optimization efforts.This requires extensive research, competitive analysis, identifying existing authorities in your field, and knowing how well those authorities control the keywords you want to target.

Second, you must build a satisfactory number of critical incoming links to your website.Ideally, these search engine optimization links should come from websites that are authoritative within your field.It isn't usually easy (picture trying to get Stephen Hawking to cite your research paper), but with time and effort, it can be accomplished.By slowly working to attract incoming links from trusted and relevant content websites, mildly relevant education websites (or .edu domains), and social media websites, you will grow the authority of your website.As your authority grows, as will your rankings in Google and Yahoo!for your targeted keywords.

Receiving Qualified Traffic

One of the main advantages to having an authoritative website is that the time, effort, and money invested in search engine optimization will begin to bring in qualified traffic over time.

As your website ranks higher, it gains exposure and respect, which attract more incoming links.The more this happens, the more authority you gain, the more exposure to qualified traffic you receive.

Building the authority of your website is a good search engine optimization strategy.Considering partnering with an experienced Chicago SEO company, or a search engine optimization company anywhere, to deliver the best results.

About the Author

Aaron Wittersheim writes informative articles for Whoast, a Chicago SEO company.

They help their clients boost their ROI through cutting-edge, ethical search engine optimization.Chicago serves as their headquarters, but they help clients nationwide.

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