How To Improve Your Google Page Rank

It is indispensable to have a high Google page ranking (PR) for you website. This is because in order to get traffic to your site it has to be attractive to the search engines. A high PR is an indication that it is. When you consider that that the most successful internet marketers achieve only 3% of conversion to sales from those who visit their websites, then the importance of a respectable PR ranking and the attendant traffic becomes very important. By the way, the less successful internet marketers get only 1% conversions and those who get less usually give up on their internet marketing efforts.

Having established the importance of a good PR so that you have a good chance of exposure and therefore a greater possibility of sales, you or the webmaster handling your website must optimize it for the search engines. This can be regarded as the main goal of the website owner and the webmaster. To get onto the first page of Google's search results for your keyword or keyword phrase it what it's all about. At worst your site should be appearing on the second or third page. If it appears on any subsequent page you can pretty much accept that your website is invisible to the search engines.

It is therefore imperative to work hard to improve your Google PR. Put another way, you must not upset the Google search engines. Everything you do should massage them into accepting your website and rate it higher. It is not enough to work hard making your website interesting and informative. You have to make use of the best practice search engine optimization (SEO) strategies to allow you to feature high in Google.com.

There are many techniques for getting your website onto Google's #1 page but there is no single best technique. You will have to take a multi-pronged approach. Bear that in mind when you read the techniques enumerated below. Use two, three or even more of these methods and you will achieve success in time.

Behind every successful website rated high on Google lies plenty of keyword research and keyword targeting. You should keyword density analyzers to sure that your content has just sufficient keywords and phrases, not too much. A 1-5% keyword density is about right. Experiment carefully and see what effect various densities have. Be careful of keyword stuffing. Google hates that and will blacklist your site.

Great content is critical to the success of your site for Google. Never forget this. Google uses "bots" or scripts that crawl through the websites seeing what is there. Original content is best. They also base your ranking on your traffic. Also work on getting links pointing to your website. Google PageRank is based on how popular your site is too and the number of inward back links is a definite indication. Remember that the more credible the site that linked you up the better. Credible websites have wait for it higher Google PRs. Another way to get more links in order to improve your Google PR is to post your link in blogs and forums.

These are the SEO techniques used by webmasters to build the PR rankings of the sites they manage. They also submit articles to article databases which have the website link attached to them. Anyone may use these articles as long as they include your URL at the bottom. Over time these articles propagate and earn you valuable back links. These are the tried and tested white hat SEO methods that build Google PR.


About the Author

James Copper is a writer for bigstrategies.co.uk

Article Source: Content for Reprint

Take The Pain Out Of Media Planning

On the face of it media planning is a dry and boring exercise. Well, it might not be the most stimulating bit of work you could hope to do but it's absolutely critical to the success of your marketing strategy. Here are a couple of pointers about how to go about your media planning methodically and painlessly.

Your media planning efforts should include research to establish to assess the recall, readership and viewership of a targeted brand in a specific campaign. In fact your media campaign will be won in the planning. There is more to it that booking space and having advertisements made up.

Having said that, a proper media plan need not take a long time to prepare and implement. After you have conducted some research there are just four aspects you need to work through to draw up your plan. First of all consider your budget. Be realistic about how much you have to spend. Secondly decide which media are most suited to reaching your target market. Thirdly have a clear idea of the main focus and purpose of the campaign. Finally you should decide the type of message you want to convey.

Once you have these points clear in your mind you will able to put down a blueprint of what requires to be done and how to achieve your aims. These basic areas are critical to any media plan and if your research is on par, the correct results should be forthcoming. Now let's take each of the fours areas in turn.

Generally speaking, your budget will proscribe your media. Thus if your budget is small you will be confined to online advertising, print ads and perhaps some outdoor advertising. Large budgets may allow other prime media such as TV and radio to be included in the mix, although the last two media mentioned need not cost a fortune if you are careful.

The size of the budget will pretty much determine the media you use, but another important consideration when deciding on your mix is to establish which media are suited to your target market. Consumers are best reached through media at the low end of the cost continuum. This might include online and pay-per-click advertising and possibly some print ads. You will have much wider reach with TV and radio but these are expensive media. Other options such as outdoor advertising should be carefully considered as there is a whole array of variations on the outdoor ad theme including ambient, transport and billboards.

Do take some time to fix on the main purpose of your campaign. This might be increasing the number of clicks to your website in which case online advertising and pay-per-click would be the obvious media. If you are building brand awareness then print advertising and outdoor ads might be the answer.

Finally take a great deal of care identifying the message you want to convey. You don't want cleverness to overwhelm your message. Does your campaign include a clear call to action if your immediate goal is increased revenue? If it's brand awareness you are after this can be built over time but along the way the consumer can be called to immediate action as well. If you are uncertain how to proceed then consider engaging the services of an advertising or marketing agency. Many such agencies supply marketing plan development services, media planning and booking, event marketing, public relations and even creative services. Finding the right people for the job might simplify your task in creating a targeted and automated campaign.


About the Author

James Copper is a writer for http://www.bigstrategies.co.uk

Article Source: Content for Reprint