Thursday, May 10, 2007

Home Internet Based Business Opportunity

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Internet home based business opportunity can set you free

Working towards developing a home internet based business opportunity can be one of the most rewarding things you'll ever do. Either your shorts or blue jeans are the dress code of the day with an occasional pajama day off as well. While many suffer from a lack of focus and determination to stay at home those that fall in love with that lifestyle work vigorously to never go back to an office again. The home based internet business opportunity can be the perfect vehicle for you.

Modern technology gives us the ability to work all over the world with anyone, breaking down the logistical problems and associated tremendous costs normally ever present without the internet. I personally communicate with dozens of people in all the different time zones through email and theme targeted forums. Recruiting for my business has never been as easy either.

With the internet I make very professional presentations, train new folks and even help implement lead and prospecting systems. With my favorite drink by my side, the mouse and my computer I'm able to move my business forward. Its really not important to my computer what type of business I'm conducting either. I don't have to go anywhere, put on my best attire or even comb my hair.

The revolution to working at home has frankly turned into a stampede for sure. Those that fail working at home in the home based business results from not having a solid business plan that incorporates all the things necessary for running a business.

So that's the bad news and the good news is that all the systems and tools needed to work at home are so readily available. Most opportunities outlined what and how you need to do things along with even making tools, training and systems readily available to you.

The real decision that needs to be made is how much are you willing to spend to capitalize your new business venture. Don't treat it as a hobby or something to try because your home internet based business opportunity can set you totally free from the rat race forever. Take your business seriously and you'll win the race.

Internet home based business opportunity can set you free
How To Make Wads Of Cash As An Online Dating Coach

Writing a Meaningful Mission Statement

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Scores of business planning and strategic experts will state a mission statement is mandatory for your company direction and fund raising. Other advisors suggest writing a mission statement becomes a meaningless few sentences collecting dust somewhere in your office. Is a personal and corporate mission statement necessary for success in today's hostile business climate?

Do You Need A Mission?

The answer depends on whether or not the mission statement you compose has significant meaning to you, or is just another corporate exercise in futility. A mission statement can guide your company in good times and bad. A meaningful mission can act as a moral and corporate compass. It can help you make decisions aligning with your values and goals.

Speaker and author, Laurie Beth Jones of "The Path: Creating Your Mission Statement for Work and for Life" states, "It is the key to finding your path in life and identifying the mission you choose to follow.

Having a clearly articulated mission statement gives one a template of purpose that can be used to initiate, evaluate, and refine all of one's activities."

3 Keys of Meaningful Mission Statements

  • Pass the Mother Test: A mission statement must be a concise paragraph describing what your company does and for whom. Show your mission to your mother, if she does not understand it, start again.
  • Self-Igniting: Your mission is for you and your business. It does not have to be an earth moving statement. It can be whatever inspires you.
  • Value Alignment: Forget the money. A meaningful mission goes beyond the dollars and cents. If your small business is creative, focus your mission on creativity. Try to be what your core competency is.
  • Sample Mission Statements:

    The Elephant Sanctuary: "A Natural-Habitat Refuge Where Sick, Old and Needy Elephants Can Once Again Walk The Earth In Peace and Dignity." One powerful statement that evokes emotion and instant attachment to the cause of this organization.

    Sun Microsystems: "Solve complex network computing problems for governments, enterprises, and service providers." A simple mission statement identifying who their market is and what they do.

    Ben & Jerry’s Ice Cream: A product mission stated as: "To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment." This mission inspired Ben and Jerry to build a cause-related company.

    Joe Boxer: "JOE BOXER is dedicated to bringing new and creative ideas to the market place, both in our product offerings as well as our marketing events. We will continue to develop our unique brand positioning, to maintain and grow our solid brand recognition, and to adhere to high quality design standards. Because everyone wants to have fun everyday, JOE BOXER will continue to offer something for everyone with fun always in mind."

    Each sample mission statement conveys the business founder's core beliefs and values. Anyone who knows or has met, Nicholas Graham of Joe Boxer, knows his company is about being zany and fun. What CEO would call himself the "Chief Underpants Officer?" It is all about your mission expressed through your business.


    Ad firm with a first -- but will it whiff by mixing cookies, Muni?

    Show Your Business Heart With Cause-Related Marketing

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    Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.

    Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company,s proven commitment to a worthy cause. Other things being equal, many consumers would rather do business with a company that stands for something beyond profits.

    Powerful Marketing Edge

    Cause-related marketing can become a cornerstone of your marketing plan. Your cause-related marketing activities should highlight your company's reputation within your target market.

    Cause-related marketing can positively differentiate your company from your competitors and provide an edge that delivers other tangible benefits, including:

  • Increased sales
  • Improved visibility
  • Greater customer loyalty
  • Enhanced company image
  • Positive media coverage
  • By choosing a cause you are passionate about, cause-related marketing is emotionally fulfilling. It's a way to merge your profit center with your "passion center" and build a business that mirrors your personal values, beliefs and integrity. If your cause also resonates with your target market, your activities will generate tremendous goodwill and media attention can be its side effect.

    Real-World Success Story

    Cosmetic dentist Mark McMahon made himself a media mini-celebrity with a thriving practice due in part to his high-profile pro bono work in his community, a strategy that landed him radio and TV appearances in areas where he worked.

    McMahon established partnerships with local charities, including a homeless shelter and a shelter for battered women, and offered free dental services to their members. Before each event, he contacted local media and let them know what he was up to. Several TV crews showed up, filmed him treating patients, and later aired the segments on the evening news.

    "These events were surprisingly easy to arrange, and every year, they'd help us get press simply by doing these charitable promotions," McMahon says. "Local television news stations loved the emotional element. And it was obviously rewarding to see patients after we'd treated them who'd been in pain for months talking about how glad they were to be relieved of their toothaches."

    Another project involved the Delancey Street Foundation, a residential education center for former substance abusers and ex-convicts. "I agreed to treat some of their members' acute dental needs," McMahon says. "I quickly appreciated the media appeal of transforming the appearance of these rough-looking guys with terrible smiles."

    McMahon captured the event with before and after photos. "These guys had missing teeth and terrible smiles," he says. "So I had a professional photographer capture before pictures of these guys in street clothes with their snarling faces. After I fixed their teeth, we took more pictures, but this time dressed the guys in suits and ties, now looking like lawyers and accountants, with me sitting right in the middle. The media loved it, and it was great seeing these men looking like new."

    McMahon's TV appearances created name recognition. "After I did the story on a local television show, I was recognized in my gym by a masseuse who had seen the show," McMahon recalls. "She said, 'I was thinking about you this morning while I was flossing my teeth.' She became a great source of referrals."

    Getting Started

    Cause-related marketing yields mutual benefit. Look for partners with a similar agenda whose goals can be better achieved by partnering with your business. Take inventory of the assets that make you an appealing partner in a cause-related venture.

    There are many types of mutually beneficial relationships you can form with your cause-related partner, including special events, sales promotions and collection plans. An easy way to embrace a cause is to team up with a charity.

    Whenever Johnny "Love" Metheny, a slightly famous nightclub owner in San Francisco, opens a new club, he shares the limelight with a local charity. "I have a history of including the Leukemia & Lymphoma Society in my grand openings," says Metheny, who was voted the society's Man of the Year in 1991.

    "It's not only something I feel good about, but it helps us market our businesses to the community and media at the same time."

    Volunteer with an organization. When Eunice Azzani, an executive recruiter, volunteered to serve on the board of the San Francisco AIDS Foundation, she didn't anticipate that it would connect her with executives from Mervyn's, Bank of America, and Wells Fargo Bank, all of who eventually hired her to work for them.

    "People don't hire a piece of paper or a process. They hire people they trust," Azzani says. "Volunteering for a position at a local organization makes you very trustworthy." She advises business owners to target causes they believe in. "If you're helping with a cause you believe in, people will see that you care. And they'll realize you will probably care as much about your work."

    As your partnership takes shape, become ambassadors for each other. Talk about the charitable organization and have flyers available. Promote the organization (and your partnership) on your website and in your newsletters. Ask your partner to extend the same courtesies to you.

    Never lose the marketing focus of your community partnership efforts. Even though the work is philanthropy, your cause should generate interest in your company and motivate people to buy from it. Select a cause that is important to your target market, and make sure your target market sees that connection.

    ---------------------------------------------------------------------------

    Steven Van Yoder is author of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort.

    See sources.


    American Theocracy: The Peril and Politics of Radical Religion, Oil, and Borrowed Money in the 21stCentury

    Adsense - Let's Get Real

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    There are many sites you can visit on the internet which tell you how much money they are making using Google Adsense. They even show you some screenshots of their earnings.

    Is it just me, or does there seem to be something odd in all of this? If you were making thousands or tens of thousands of dollars every month, would you start selling an ebook for $47 telling other people how to do it? Would you just get bored with making all of that money and give it up in order to sell your secret for a few dollars?!

    I am not saying that it is impossible to make a huge amount of money with Adsense. What I am saying, is that it is not easy. There is no get-rich-quick scheme. However, if you do put the work in and follow some basic rules, then there is a great chance to earn some serious money.

    One way is to do it by quantity. What I mean by this, is to build 100s if not 1000s of sites. This will make you money, but also takes a huge amount of investment buying the domains names and hosting and building the actual sites themselves. To build 500 sites will cost you thousands of dollars.

    There is also the risk that with all of this investment, you will become banned by Google Adsense become of a mistake that you have made. When this happens, you will lose your entire kingdom and empire.

    However, there are easier ways to increase your revenue with even just one site:

    1. Use the large rectangle to display your ads. Again and again tests show that this is the best performing ad.

    2. Create the text in your ad as black. The URL should be either black depending on the site. The advantage of blue, is that this is the default color for links and so visitors are used to clicking on
    these URLs.

    3. Another format which works is to use the horizontal banner with an image or images above it. This will bring attention to the ads, and make people click on them.

    4. Ensure that the traffic coming to your ad is interested in what you have to say. If the ad is not relevant to them, then they will not click on it. There is no point in driving huge amounts of
    traffic to your site as the click-thru rate will be extremely low and will not payout in the long-run.

    5. You constantly need to be testing what you are doing and making changes to try and improve your click-thru rate and the cost that you are being paid per ad. If you are not doing this, then you are leaving serious money on the table as there are always ways to improve your ad and therefore your click-thru rate

    6. Continuously move forward. What I mean by this, is that you must always build new sites and improve your current sites. If you are not doing this, then your Adsense revenue will actually decrease.

    7. If you want to earn a serious amount of money from your site, then it is vital that you are building a site around the correct keywords and optimizing your pages towards these keywords.

    Ben Shaffer


    Local inventor's creation shuts door on mice

    The Great Lesson Of A Dead Copywriter

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    Copywriter Martin Conroy passed away on Tuesday at the age of 84.

    Conroy’s claim to fame?

    He wrote what might well have been the most mailed direct mail piece of all time. It ran continuously with minor changes for thirty-one years from 1975 to 2003.

    Just two pages long, it was the workhorse circulation builder for the Wall Street Journal.

    Here’s the text:

    “On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both - as young college graduates are - were filled with ambitious dreams for the future.

    Recently, these men returned to their college for their 25th reunion.

    They were very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company, and were still there.

    But there was a difference. One of the men was manager of a small department of that company. The other was its president.

    What Made The Difference

    Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.

    The difference lies in what each person knows and how he or she makes use of that knowledge.

    And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of the Journal: To give its readers knowledge - knowledge that they can use in business.

    A Publication Unlike Any Other

    You see, The Wall Street Journal is a unique publication. It’s the country’s only national business daily. Each business day, it is put together by the world’s largest staff of business-news experts.

    Each business day, The Journal’s pages include a broad range of information of interest and significance to business-minded people, no matter where it comes from. Not just stocks and finance, but anything and everything in the whole, fast-moving world of business… The Wall Street Journal gives you all the business you need when you need it.

    Knowledge is Power

    Right now, I am reading page one of the Journal. It combines all the important news of the day with in-depth feature reporting. Every phase of business news is covered, from articles on inflation, wholesale prices, car prices, tax incentives for industries to major developments in Washington, and elsewhere…

    And there is page after page inside The Journal filled with fascinating and significant information that’s useful to you. A daily column on personal money management helps you become a smarter saver, better investor, wiser spender. There are weekly columns on small business, marketing, real estate, technology, regional developments. If you have never read The Wall Street Journal, you cannot imagine how useful it can be to you.

    Much of the information that appears in The Journal appears nowhere else. The Journal is printed in numerous plants across the US, so that you get it early each business day.

    GREAT INTRODUCTORY PRICE!

    A $28 Subscription

    Put our statements to the proof by subscribing for the next 13 weeks just for $28. This is the shortest subscription term we offer - and a perfect way to get acquired with The Journal. Or you may prefer to take advantage of a longer term subscription for greater savings: an annual subscription of $107 saves you $20 off The Journal’s cover price. Our best buy two years for $185 - saves you $69!

    Simply fill out the enclosed order card and mail it in the postage-paid envelope provided. The Journal’s guarantee: Should the Journal not measure up to your expectations, you may cancel this trial arrangement at any point and receive a refund for the undelivered portion of your description.

    If you feel as we do that this is a fair and reasonable proposition, then you will want to find out without delay if The Wall Street Journal can do for you what it has done for millions of readers. So please mail the enclosed order card now, and we will start serving you immediately.

    About those two college graduates I mentioned in the beginning of the letter: They were graduated from the same college together and together got started in the business world. So what made their lives in business different?

    Knowledge. Useful knowledge. And its application.

    An Investment in Success

    I cannot promise you that success will be instantly yours if you start reading The Wall Street Journal. But I can guarantee that you will find The Journal always interesing, always reliable, and always useful.

    Sincerely yours,

    Peter R. Kann
    Executive Vice President

    Associate Publisher

    P.S. It’s important to note that The Journal’s subscription price may be tax deductible.”

    =====================================

    Is that one smooth, clear-as-glass piece of persuasive writing or what?

    If you’re interested in business success, the story hooks you right away…two men, same background, different outcome. Why? Don’t you want to know?

    The answer given is something we can all agree with and nod our heads to. Useful knowledge.

    Then the writer lays detail upon detail documenting that The Journal is an excellent source of useful and exclusive knowledge.

    Once you’re sold on the premise - knowledge equals success and The Journal has the knowledge - then out comes the offer for the product. Three of them actually: Good. Better. Best. And the company wins no matter which option you choose.

    Notice, the only option offered is action and that action is spelled out so there’s no possibility of confusion as to what the prospect needs to do to join the party: “Simply filled out the enclosed order card and mail it…”
    Then risk reversal, saying in effect “if it isn’t exactly what you expected, you will get your money back.”

    And then, a repeat of the emotional hook that snagged you in the first place: Will you succeed or won’t you?

    Isn’t that what every business person wants to know? Is there any question that goes deeper? Is it a question we ever outgrow?

    Then the plain talk finale: “I can’t promise that success will be instantly yours…but I can guarantee…”
    Of course, one of the reasons this piece worked so well in that the Wall Street Journal already had a fantastic reputation, but reputation alone is never enough to get a customer to pull the trigger and buy.

    There has to be a reason why.

    And that reason why has to go deep.

    If a product like “The Journal” has to structure its sales presentation with such rigorous care, how can we do less for our lesser known products and services?

    Clarity, simplicity, emotional significance, a clear offer, a clear call-to-action, a risk reversal, a re-statement of the basic premise at the end.

    It just doesn’t get any better than this.

    Ken MacCarthy


    Watch Out for Winter Workouts

    Poker And Salesmanship

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    Though I live near a downtown crammed pretty much wall-to-wall with casinos, I never haunt any of them unless friends are visiting.

    And most of my friends, by the time they arrive, are visibly hungry for an evening spent in degenerate splendor, throwing their money away. The more gritty the casino, the better, too.

    I had an old friend come up for Superbowl weekend with his son, and we decided to watch the slopfest in the dirtiest, darkest, and most out-of-control sports book in town.

    Gosh, it was fun.

    Hot dog and a Heineken, two bucks. It’s like they were daring us to become slurring gluttons.

    Anyway, at some point during the long afternoon — boring game, really, after the flurry of first quarter excitement — I wandered by the poker tables and stopped to watch.

    I played a lot of poker in college, back when losing a four-dollar pot meant having to write a chit for later payment of your debt, cuz we were all basically broke. I learned a ton about the mechanics of the game, because I was trying like hell to win (the alternative meaning I might have to eat Top Ramen for the rest of the week).

    And several of the guys who hosted the floating games went on to become pro gamblers of one type or another… so we were playing hard-core games (none of that “baseball” crap with thirty wild cards). I never learned the odds the way my math-oriented friends did… but I may have had a small edge in understanding human behavior.

    You know — the “science” of tells and quirks.

    Anyway, after college I went on to other bad habits, and never sought out another floating poker game. I tried my hand at a “real” game in a casino just once… and was promptly reminded of the old maxim: “If you look around the table and can’t tell who the sucker is… then you’re the sucker.”

    The other players at that “real” game never even glanced up at me, and my full house — an astonishing hand to be dealt in a simple 5-card draw game — was beat by a better full house. This defied the odds so outrageously that I realized I was in way over my head, and I slunk away after that one hand, never to play again.

    Still… sometimes I watch the action at a casino, and I get that old yearning for the thrill of not knowing what your opponent is holding.

    In many fascinating ways, poker reflects life. That’s why it’s lasted so long as a popular — though thoroughly unwholesome — pasttime.

    Watching that Texas Hold-Em game unwind last weekend, I was reminded of the two-pronged rule I learned from the better players I’d been up against in college.

    It’s a simple rule, too. A good card player will either know…

    1. Your “tell”…

    2. Or your weakness.

    You won’t even realize you’re being studied, either. Most rookie players have a tell — a tick, or a way of shifting in your seat, or a faint smile or frown that is like a red flag to an experienced player, announcing the contents of your hand.

    On a slightly deeper psychological level, most players also have weaknesses. Maybe it’s as obvious as a taste for bourbon — which the host is happy to supply too much of — or maybe it’s more subtle, like a tendency to become distracted by long stories.

    In my quest to survive those cutthroat poker games — because you had to play to win, and playing meant risking it all on a frequent basis — I learned to spot the guys looking for my tell, and purposely engaged in a disinformation campaign that, on a good night, allowed me one or two opportunities to suck him in with false tells when I suspected I had the better hand.

    They hate that, getting beat at their own game.

    The nurturing of weaknesses, though, was mostly over my head. I understood the concept, but after you get past the obvious stuff, like getting your opponent drunk or distracted, you sort of have to engage in some real sociopathic behavior, and I never had the stomach for it.

    I always wanted to win, but I could accept losing, too. Part of life. Winning all the time would be boring, like playing against children.

    But I’ve never forgotten how good some of those guys were at working on your weakness. If you had an anger problem, they would needle it mercilessly. If you’d just gone through a bad relationship spell, they had a juicy piece of disturbing gossip to nail you with at just the right time. If you were especially light in the wallet that night, they would feed on that vulnerability.

    It’s painful to be on the receiving end, but damn it’s interesting to watch.

    A disturbing number of people bring their poker chops into the business world. I say “disturbing” because, in my view, it’s good business to practice win-win as much as possible. But after you’ve been around the block a few times, you realize there are folks out there who aren’t happy with winning… unless someone else also loses.

    Zero sum game, just like poker. I win, you lose.

    Free market poker, so to speak. Vicious. Law of the jungle… like when there’s a drought, and suvival of the fittest goes into overdrive.

    Anyway, it’s a good thing to remember, when you’re in negotiations over a matter. The other guy may be studying you for tells — ticks that reveal your decision-making process. (Certainly, car salesmen do this.)

    It’s very hard to suddenly control yourself, too, if you’ve never practiced. Trying to be steely-eyed and “blank” almost never works. The good poker player can spot an eyelash quivering.

    Easy way to blunt his advantage (at least for a while): Throw out false tells. Scratch your ear three successive times while agreeing with him, and if you’ve fooled him, you’ll have that one advantage in your bag of tricks for later. If you want him to think you’re agreeing, but you’re not, just scratch your ear.

    The next move is yours, at that point, instead of his. It can be as dramatic as capturing his queen in a chess game.

    Of course, once he catches on — and he will — you’ll be hard-pressed to fool him again.

    But you will have that one opportunity to score big.

    The weakness thing requires more practice. And I don’t like getting to that point, anyway — if any project I’m in comes down to that kind of deep psychological warfare, screw it.

    I’ll go find a win-win situation elsewhere.

    I think most people agree with me — game-playing in business is just bad vibes all the way around. Decent, well-meaning guys can win in today’s global economy, and do. We’re not in an economic “drought”, so you don’t really need to haul out the jungle tactics.

    That’s why we have poker — a contained game where all is fair, and let the best (and most devious) man win.

    You know, I sorta miss that old college floating game. Not the opportunity to dominate an opponent and take the pot… but the intensity of the learning curve, and the gut-check urgency of each dealt hand while I desperately tried to figure out the profiles of my opponents.

    Those lessons, learned early, came in handy often throughout my career. That’s why I pass them on now.

    Don’t be that sucker at the table. Just knowing that, sometimes, you’re gonna be up against the practiced sociopath can keep you from getting taken.

    Stay frosty,

    John Carlton
    www.marketingrebel.com

    John Carlton, http://www.marketingrebelrant.com/


    Dealing With an Office Romance

    Domain Names, LendingTee.Com and others

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    The dirty little secret nobody is sharing with you (except me) is that some advertisers bid not on keywords but on domain names. There a few of these domain names, like LendingTree.Com can fetch up to a dollar per click. No kidding.

    What’s the secret to profitable domain names, like LendingTree? These are very well known companies operating in profitable niches, like home loans for LendingTree.Com. Want more examples?

    Eloan.Com (as well as Loan.Com). These two are from the same niche as LendingTree.Com, but not as profitable. FreeCreditReport.Com has multiple high bidders. So does CreditCard.Com. And OmahaSteaks.Com

    Not all domain names are profitable. Netfix.Com and Amazon.Com aren’t very profitable. Neither is eBay.Com

    Still, mentioning “profitable” domain names is a sound strategy for any AdSense publisher.

    In order not to violate Google TOS, I rate niches with my own star system. ** - $0.20-$0.30 per click average, *** - $0.30-$0.50 per click average, **** - $0.50-$0.70 per click average, ***** - $0.70-$1.20 per click average. While I don’t mind sharing information on ***** niches, I don’t make this information publicly available because it would quickly kill these niches or get Google pissed off at me.

    All AdSense niches were tested by me personally and your results shouldn’t be very different, unless your account was smart-priced, too much time passed since my testing, MFA got a hold of the niche or your site or traffic source sucks big time.


    How To Make Money With Small Online Clubs

    Ad firm with a first -- but will it whiff by mixing cookies, Muni?

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    A bus shelter usually isn't the kind of place where people want to breathe deeply. But that may change in San Francisco next week at a few of the shelters that will be infused with the scent of fresh-baked, chocolate-chip cookies.

    It's the brainchild of marketers for the California Milk Processor Board, who are hoping the captive crowds waiting for a bus will be enticed to go home and grab a glass of milk after they take a whiff of the artificial scent and are cued visually with "Got Milk?'' advertisements to be posted in the shelters.

    But Veronica Navarro, a street-smart 16-year-old high school student waiting in a bus shelter at Fifth and Mission streets Wednesday, wasn't so sure the goal would be realized.

    "It's going to smell like cookies and bums,'' she predicted.

    Read more on sfgate.com.


    Manage Your Customer Relationships or Perish