Wednesday, July 4, 2007

Pregnant Woman Finds A Strange Way To Make Money Online


What Weather Forecasts Can Teach You About Proper Decision Making

Holly Nill-McKay

http://www.fetalgreetings.com

When Holly was pregnant a few years back in 1999, she looked for a unique way to tell her friends and family of her pregnancy. Making phone call after phone call to every cousin, aunt and uncle was a daunting task, but she still wanted to share her news with everyone. She hunted through stores and on the Internet and all she could find were birth announcements. Thus, Holly's idea for Fetal Greetings was born. She wanted to create cards where a little embryo baby could make the announcement of the upcoming birth for her.

She began by asking a friend from high school, who had a talent for drawing, to draw some pictures of fetal babies in different settings (i.e. sonogram, mother's belly). She was most pleased with the results and the drawings came out exactly as Holly had wanted. Holly proceeded to create the sayings for all the different cards. In June of 2000, Holly took her business online with http://www.fetalgreetings.com

Holly's business is run completely online and she takes orders via a secure website or by phone.

Holly designed her own website but worked with a webmaster until recently. She is pleased to now have complete control of her site now and to have the ability to make changes anytime, which she does almost everyday.

Holly attributes her online success to networking, gathering current online business information and analyzing the competition.

"Networking is vital," says Holly. She belongs to several online groups, including MyWoman2Woman and Creative Enterprises. "It's invaluable to interact with others who are in your same boat of running a home-based business," Holly says emphatically, "You learn from each other's mistakes and successes and get to form a real bond with people you otherwise wouldn't have when running a home business by yourself."

Finally, Holly stresses the need to check in to see what your competition is up to. Always know who is ranking higher on the search engines than you and why. Submit to search engines regularly and test out new keywords and phrases.

Running a business from home with two small children at home all day does have it's challenges. Holly mainly works during her children's naps and when they go to bed at night.
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Online Clothing Sales Outpacing Computers - small business - e-commerce - retailers


What a business owner's blog can accomplish

For the first time, clothing surpassed computers in U.S. online sales, with online shoppers spending $18.3 billion on apparel, accessories, and footwear last year, Shop.org reported on Monday.

Online computer sales totaled $17.2 billion, followed by cars and auto parts at $16.7 billion, the report said.

The gains in online clothing sales were attributed to range of benefits and incentives, including free shipping, free returns and exchanges, and applications that allow customers to better view products on retail webites. Online clothing sales are projected to reach $22.1 billion this year, representing about 10 percent of all clothing sales nationwide, while total retail sales are expected to grow by 18 percent to $259.1 billion, the report said.

"Apparel retailers have overcome a number of hurdles to encourage shoppers to buy clothing and accessories online," Scott Silverman, executive director of Shop.org, said in a statement. "Retailers are doing such a great job online that in some cases it's easier to find and buy clothing on the Web than it is in a store."

Online Clothing Sales Outpacing Computers - small business - e-commerce - retailers


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Six ways to keep your business alive


Ten Things NOT to Name Your Business

NEW YORK (CNNMoney.com) -- Starting your own company is a big challenge, but staying positive could be an even bigger struggle.

No matter what kind of business you have, if you are not committed to a "failure is not an option" mindset, you are setting yourself up for failure, says Neil Anderson, president of The Courage Group, a consulting firm for entrepreneurs.

Indeed, only two-thirds of new small businesses survive at least two years, and just 44 percent survive at least four years, according to a study by the U.S. Small Business Association.

To avoid becoming another start-up casualty, the right mental state is crucial.

So when the bills begin to pile up, and clients or customers are few and far between, don't be tempted to throw in the towel. Instead, keep your mind and mission on track.

Anderson offers these tips to help stay out of the failure trap:

Go mental. One of the most important elements to starting a successful business is being mentally prepared. Of course, skills, actions and good old-fashioned luck are also important factors, but it all begins with the right frame of mind.

To that end, stay away from people who are negative and may try to bring you down. Anderson admits that he fired his own girlfriend in the early stages of building his business, because of her pessimistic attitude (the relationship didn't work out either).

She would say things like "you used to make so much more money working for someone else," Anderson explained.

People can be negative simply because they are jealous that you had the courage to follow your own dream, not just talk about it, Anderson asserts.

Virtual reality. Although there will be many ups and downs, a light does exist at the end of the tunnel, and it is bright. By visualizing success, your actions will become more confident. And increased confidence breeds success.

Anderson advises entrepreneurs to think about why they started a business in the first place. Perhaps going back to work for someone else is not an option. In that case, just reminding yourself of the alternatives: being at the mercy of others controlling your life, playing corporate politics or reporting to incompetent bosses should be sufficient motivation to keep your mind right.

It's all about sacrifice. A big component of the "failure is not an option" mindset is knowing that certain personal or financial sacrifices will need to be made along the way in order to achieve your dream. Entrepreneurs who have made sacrifices and prospered did so because they realized early on that starting and building a great company comes with a price.

Risk is not a four-letter word. Keep in mind that success comes to those who recognize risk, are unafraid of it, and will execute on their ideas. If you are risk-averse, your chances of business survival will probably be slim.

"I cashed in all my chips, my 401(k), whatever I could... I was willing to bet it all," Anderson said of his consultancy firm, which he got off the ground in 2001.

A hungry dog hunts better. "My father said that to me at the outset," Anderson said. When clients or customers are few and far between and money is tight or nonexistent, successful past and future entrepreneurs will always find a way to drum up another sale.

When times get tough financially, you really have only two choices: decrease your expenses or increase your revenues.

A roadmap will lead you to success. A business plan, which is a written description of what you are going to do and how you are going to do it, is the entrepreneur's roadmap. It forces you to think about the entire operation and come to terms with the businesses strengths and weaknesses. Entrepreneurs who do their homework increase their chances for business success.

"Don't look at it as a hassle or burden, look at it as an opportunity to survive," Anderson said.


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How to make money without really trying


Three Business Rules You Should NEVER Violate

(Business 2.0 Magazine) -- When word of a whites-only scholarship at Boston University hit the media last fall--drawing coverage from bloggers and biggies like ABC alike--Daniel Kovach smelled opportunity. His goal: to boost traffic to the website he runs, Scholarships Around the US.

So he paid a writer to crank out "The White Man's Guide to Getting a Minority Scholarship," which reveals that some schools do offer scholarships to "nonblack" students--and added it to the mix. Then Kovach planted a link to the article on recommendation site Digg, where it jumped to the coveted front page.

That, in turn, led other sites to link to the article. And Kovach landed a top search ranking on Google (Charts) for phrases like "white man scholarship."

Such timely strategies have helped Kovach turn his year-old site into a $10,000-per-month cash cow (see correction below). Not bad for a 26-year-old who works about an hour a day out of his townhouse in Raleigh, N.C.

Media outlets have, of course, always exploited offbeat events and stories to drive traffic. But today it's easier than ever to profit from a surge of interest in a particular topic. Some people simply aim for 15 minutes of Web fame and make a few hundred bucks by setting up a site around a topic, loading it with Google pay-per-click ads, and working social sites to link to it.

But others, like Kovach, are making bigger money by tapping the cultural zeitgeist to draw more people to an existing site.

Kovach's windfall is more surprising given that he started with a terrible domain name: http://www.scholarships-ar-us.org/. It's difficult to remember, and no one would ever type it directly into a browser. The domain's appeal--and the reason Kovach paid $1,000 for it--was that residual links pushed it up high in Google search results.

And that was better than starting from scratch. For $900, Kovach hired a designer to give the site a simple and authoritative look. He found freelancers on the Web to write items on topics from essay writing to sports scholarships. He mapped out what categories the site should include.

Each step of the way, Kovach milks trends big and small. He says he spends about 15 minutes a day culling education-related articles from Google News, scanning the headlines in search of anything that might help him stoke traffic.

"You have to sift through it all," he says. "No one is going to hand you pieces of trend gold." And he uses Google's Keyword Tool and Wordtracker--services that show what phrases people are searching--to figure out which parts of his site to beef up.

When Kovach discovered that people regularly search for scholarships for "twins," "tall people," and "left-handed people," he added a section about each. "There are hardly any real scholarships," Kovach explains, "but we'll give the searcher any information they want."

Sometimes all it takes is one smart move. Darren Barefoot, annoyed by a swell of media coverage about the virtual world Second Life, created a parody of it-- getafirstlife.com. (The subhead: "Your world. Sorry about that.")

Barefoot launched his site in January, submitted it to recommendation sites, and sent it to a few bloggers; it worked its way up Digg. Soon he was enjoying his own little windfall: 350,000 visitors in 30 days, and roughly $1,000 from Google ads--ironically enough, ads for the myriad businesses and services that cater to Second Life users.

"This was a fire-and-forget project," says Barefoot, a public relations exec in Vancouver, British Columbia. "But I've made enough money to make it worth my time."

CORRECTION: An earlier version of this story misstated the amount of money that Kovach's website, Scholarships Around the US, pulls in. It is $10,000 per month, not per year.

[via cnn.com]


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Rich Today, Poor Tomorrow


How To Own A Multimillion Dollar Mansion For A Fraction Of The Cost.

As promised, I'll explain why deflation will severely punish the upper middle class. These are the people who think they're rich because their houses and stocks have gone up in value -- that is, because of inflation.

What Goes Up...

People concerned about inflation today tend to buy big houses and nice cars. They believe that the purchasing power of the dollar is going down. But what happens if cash becomes king?

This cash squeeze is already affecting many people who thought they were rich. My wife, Kim, has a friend who's a successful architect. Her husband was a manager of a good sized advertising agency. They have three children, the oldest in high school, and earn about $350,000 a year in combined income.

Because they were flush with cash, this couple purchased two high-end vacation homes, one in the mountains and one at the beach. They live most of the year in a McMansion in Phoenix.

Things were going along fine until the husband lost his biggest client. Then he lost his job, and in less than three months their savings was depleted. They then tried to sell their vacation homes, but the values had dropped below the mortgage amount. Today, they continue to pay the mortgages on their houses and hope the price of real estate will go back up. They sold one of their BMWs at a loss.

In 2005, they were net-worth millionaires. In 2007, they're facing bankruptcy.

Follow the Arrows

People like this couple aren't concerned enough about is the credit bubble bursting, which could lead to deflation. Today, nationwide savings are low and debt per household is up. Most of us know the following equation from Economics 101:

cash + credit = the economy

Ever since 2000, there's been an oversupply of credit. When the Y2K threat loomed, the Federal Reserve flooded the market with credit. After the terrorist attacks of 9/11 and the stock market downturn in 2002, the market was again flooded with easy credit. Excessive credit and lower interest rates kept the economy afloat.

It was a smart move at the time. In the first five years of his presidency, President Bush borrowed nearly a trillion dollars, more money than all of our previous 43 presidents combined, and the resulting credit bubble helped keep the stock market from collapsing entirely and led to a boom in real estate.

The problem is that this debt must be repaid. So the trillion-dollar question is, can the government, businesses, and consumers keep the credit bubble inflated? Here's that equation:

^
cash +
^
credit
^
= the economy (inflationary)

If credit is cut off or the debt can't be repaid, the equation changes to this:

cash +
v
credit
v
= the economy (deflationary)
v

Fresh-Squeezed Stocks

If the credit bubble bursts, it could trigger a short squeeze.

"Short squeeze," a trader term, is when a stock's price is high and many traders short the stock. Shorting a stock means borrowing shares from an investment house, selling them, and hoping the price of the stock drops. When the price drops, a trader buys the stock back and returns it to the investment house he borrowed it from.

For example, say XYZ stock is selling for $100 a share. A trader borrows 10 shares from the investment house and sells them for $1,000. The stock drops to $60. Now the trader buys back 10 shares from the market for $600 and returns the 10 shares to the investment house. He now has a gross profit of $400 before paying interest and fees to the investment house.

A short squeeze occurs when the market goes the other way. In this example, instead of XYZ stock dropping to $60 a share, it rises from $100 to $150. The investment house issues a margin call, which means the trader needs to return the 10 shares he borrowed.

Suddenly, all the other traders who shorted the stock need to buy shares of XYZ in order to return them. As more short traders begin buying XYZ, the price of the stock goes up and up -- from $150 to $160 to $170, for instance. This is a short squeeze in stocks. The traders who thought the price of the stock would go down are squeezed into becoming the ones who drive the price up.

Putting the Squeeze on the Economy

A short squeeze could happen with the U.S. dollar if lenders suddenly forced debtors to pay in cash.

The couple I mentioned above is technically caught in a short squeeze, since they're short of cash and long on debt. They had to sell their luxury car at a huge loss because they were desperate. As time goes on and their savings dwindles, they may become desperate enough to sell their vacation homes at huge losses.

If the credit markets bust, there could be millions of couples just like this who seemed rich but are suddenly poor. This could send the lending rate of the dollar higher, making the value of the dollar higher as well -- essentially causing a deflation.

I don't want the U.S. economy to go into a short squeeze, and I hope the credit bubble doesn't burst. Deflation isn't good, and inflation is easier to cure than deflation.

Invest in Money Smarts

My concern about deflation is best represented by the following equation:

cash +
v
credit
v
= the economy (recession)
v

If the credit bubble bursts, not only will credit disappear, but people will stop spending and start hoarding cash, and savings will increase. Money is fuel for the economy, so when credit is gone and money is in hiding, the economy slows and a recession -- or worse, a depression -- can occur. In this case, prices go down, not up, and cash becomes king.

I certainly don't want this to happen. Nonetheless, given the lack of a clear direction in markets today, a good investment for 2007 may be to pay off some high-interest debt, put a little extra cash aside, and wait for bargains. If there's a short squeeze on cash, I believe it will be short lived. Once the Fed pumps more money into the system, the dollar will continue its fall.

In conclusion, your best investment today may be in time, not money. That is, invest your time in studying, reading books, and going to seminars. I recommend you study the asset class that's high-priced today, and could be low-priced tomorrow. For example, if you want to acquire real estate, study real estate while prices are high.

And if and when the market crashes, be ready to buy.

Robert Kiyosaki [Via Yahoo! Finance]


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Drive-In Cloakroom As A Business


Jamie Foxx-God Bless America(stand up comedy)

http://www.cloakvroom.com/

 CloakVroom is staffed 24 hours a day to provide event-goers with peace of mind, and offer event organisers a hassle-free drive-in facility.

The mobile service goes the extra mile: customers are given a numbered wristband with CloakVroom's mobile number and website. If anyone leaves an item behind, they can reclaim it by contacting CloakVroom, which will mail the goods back to them. The company was launched last month by M40 Media, an agency that specialises in event sponsorship and festival publications. After 10 years of working with festivals, they noticed a growing need for secure on-site storage, and voila — CloakVroom was born.

According to Gary Pitt, CloakVroom's founder, his fledgling venture has received unprecedented interest and the vehicle is booked at an event every weekend until the end of September. CloakVroom's service will be on offer at Wild in the Country Knebworth, Bestival, The V Festival, Creamfields, Cornbury Festival, The Secret Garden Party, Lovebox and many more. CloakVroom is also taking corporate bookings — the biggest of which is the official relaunch later this month of London's Millennium Dome, now called the 02.

CloakVroom plans to roll out a franchise in 2008, with separate vehicles covering different regions in the UK. One to start up in your own neck of the woods?

[Via - Springwise


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