Booking Tools are a Vital Part of Hotel Websites

Many consumers use the internet to research vacations and hotels.It is convenient for people to browse the internet at their leisure and to find all the information about potential hotels and compare before making a decision.A good website can make or break a hotel.People are opting against using travel agents more and more and instead are doing their own research and booking.Most consumers have specific ideas about what qualities they desire in a hotel and it is crucial that they are able to view descriptions, features, and photographs online.

Online booking tools are simple for consumers to use.After viewing the hotel's information, the consumer is able to check the availability of the desired type of room and then reserve it in the same moment.They input their personal information, select the desired room features such as bed type and view, and then they enter their payment information so the hotel can charge them.Most people feel more secure entering their credit card information themselves onto a secured website instead of reading their credit card number to a person on the telephone.The consumer then receives printable confirmation of their booking.This is done at no cost to the consumer, whereas booking by telephone often incurs a long distance charge.The information entered by the client is instantly available to the hotel and their room availability is automatically updated.The hotel can also verify the credit card in the same moment.

Implementing an online booking tool can increase a hotel's profits exponentially.The startup and maintenance cost is low and the benefits are far-reaching.A well-presented and properly promoted website with an online booking tool is one of the best investments a hotel can make.If a traveler visits a hotel's website and is impressed with what they see, they can book the hotel in the same moment.If the potential customer is not able to book online and instead has to write down the phone number to book via telephone, there is always the chance they may change their mind, forget, or find something they like better in the meantime.A convincing website will ensure the client books the hotel before leaving the website.

An online booking system is very cost-efficient for hotels.Generally, there is a setup fee involved but this is only paid once.The hotel saves money by needing less employees.In the past, hotels rooms were traditionally booked via telephone, which meant the hotel needed to have enough employees available to answer the phone at all hours, as well as people who could speak other languages.Online booking tools that are translated into other languages make the hotel easily booked by people from all over the world.Further, booking phone calls take up a lot of time.When a client books a room online, the hotel employees do not lose any time.All of the personal information is entered by the client, freeing up the hotel employees to focus on more pressing tasks and reducing the number of employees the hotel is forced to employ, and thus increasing their profits.

Booking hotel rooms online benefits both the hotel and the client.Online booking is becoming so prevalent that many consumers will only reserve a room by this method.A hotel that does not offer this service is essentially hurting its business.

About the Author

Nick Nikolis is working in Atlantica Hotels and Resorts as It manager in Rhodes Greece.

Atlantica Hotels and Resorts is a Europe hotels chain currently offering accommodation holidays in Cyprus Greece and Egypt.Check here Cyprus holidays hotels and Cyprus hotels.

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Advantages and Disadvantages to a Few Advertising Mediums

In our bustling consumer society, we are absolutely surrounded by advertising--some effective and helpful, others superfluous and obstructive.But what business owners want to know is what types of advertising can really tap into their market base without crossing into the realm of propaganda or worse, obnoxiousness?

As we all know, there are countless ways to reach an audience.Let's go over some advantages and disadvantages of a few of them.

First, we have the inevitable advertising method that arose with the advent of cars and highways: the billboard.Depending on the location, renting a billboard for advertisements may either be very cost effective or extremely expensive.In the heart of Los Angeles, it may cost you up to ten thousand dollars a month, while in a rural location or a small town, it may be as little as three-hundred dollars a month.

The main reason why advertisers choose to use billboards is because they are huge and eye-catching.It is very hard for passersby to miss a huge, brightly colored sign.They are particularly advantageous on long stretches of open highway, where there is little else to look at!

Furthermore, there are now electronic billboards which are able to shift between advertisements.This has been a great technological advancement for advertising on billboards, making them more brightly lit and striking.

However, a billboard can say little, as any important information must be written in large enough print to be read from afar.This means that meaning is often conveyed through pictures, which also help to keep the advertisement interesting.But the more "artwork," that is included, the more costly the billboard becomes.

Another very large ad comes in the form of pre-movie showing commercials which are featured before the upcoming movie trailers.Like billboards, they have the advantage of being difficult to miss, as they are directly in front of potential consumers.

But one major disadvantage is that as movie-goers shuffle into the theatre, get settled, or get up again because they realize they really do want popcorn, it is unlikely that many people will absorb and remember anything advertised.Before a movie begins, many people are also unlikely to fix their attention to the screen.

On a smaller scale, a common method used for local advertising is the distribution of printed fliers.They are cheap and require no maintenance after they leave your hands.But the issue with this is that they so often get discarded.
One way to rectify this problem is to place a flier in hallways or public restrooms, with tear-off contact information for any interested parties.This wastes significantly less paper, which saves you money in the long run.

Another popular route is that of the advertising refrigerator magnet.Even in mass production, they end up being fairly reasonably priced, but do be mindful that if they are discarded, it would cost you more than a simple sheet of paper.Also, they take longer to produce, so if you are in dire need of an immediate advertisement, this may not be the solution for you.

But the great advantage is that many people do end up saving magnets due to their sheer usefulness.Even if they do not act upon the advertisement right away, they will have plenty of time to see it on their refrigerator day after day, and constant exposure is a great tactic in advertising.

About the Author

If you are interested in ordering a customized advertising magnet for your business, be sure to check out American Printing & Promotions (http://postcardmagnet.

com/), the leaders in professional but cost-effective magnet making.Art Gib is a freelance writer.

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