Conversion Drive Attendance to Your Seminar

Youve told everyone that you are having a seminar, tele-seminar, webinar, etc.As a strategy to gain visibility, you invested in Google ads and Facebook ads.Youve promoted to your database and posted the event on your website.Youve blogged about it.Yet, you look at your registrant list and it is not at the level you had hoped.Hey, you know your stuff Youre an expert on this subject.Why arent people signing up

Whether you are hosting a paid event or a free one, driving attendance is challenging.

All of the advertising in the world does not put people in your event.It just informs people that you are having an event.How do you drive attendance for your event How do you get people to move from an inert state to an active one The key to registrant conversion is the event description.There is a five-step formula that takes "tire-kickers" and makes them participants.

Issue.The traditional way that event descriptions are written is to tell the reader what the event is all about.The parallel to sales is to tell a prospect of a solution when you have not yet identified a problem.Look at the way this article has been presented to you.I didnt start with telling you my methodology.I presented a challenge that faces anyone who hosts events.The description should start with a problem that the target audience for the event is experiencing.Thus, the first one, at most two, paragraphs explain the issue, or problem to the reader.

Impact.We all have problems and issues in our lives.Yet, we arent trying to solve all of them this minute.Once the reader has been presented with the issue, they need to also understand the impact this is having on them, their business, their family, etc.Without this element, the reader will simply look at this as another problem they have and metaphorically throw it in the bucket with the other ones.The impact creates a sense of urgency and tells the reader, "Of all of the problems you have, this one needs to be dealt with right now.Its critical and here is why." The best way to present the issue is to finish the "issue" portion of the description with the impact.If you dont tell the reader of the impact, they will not feel a sense of urgency to resolve it.

Solution.The solution portion of the description is the opportunity to explain to the reader what information will be presented during the event that will help the attendee with the issue that was presented above.It should be clear, concise, and action oriented.Think of energy words like action-packed, hands-on, powerful, interactive, etc.You will also want to be mindful of seo when writing the solution as it will help search engines to increase visibility to your event.

Takeaways.The traditional event description usually has a section presenting what you will learn.Thats nice to share, but is not necessarily an effective way to drive conversion.Consider telling the reader what they will be able to do immediately following your event that they either cant do now or cant do as well now.This approach creates action and energy.It allows the reader to visualize themselves being more proficient at tackling the problem you presented earlier.

Credibility.Unless you have a household name, credibility is a critical requirement of the event description.Without that, you will not be able to convert registrants that are not already familiar with you.In most cases, there are thousands of people who present similar content.Since time and dollars are fixed, precious resources, the reader needs to know that you are an expert on this specific subject and others can vouch for you.What they need to see is: "Of all of the people in the world from which to learn this information, why you

There are two components to establishing credibility.

The first is to present, in a few sentences, what makes you an expert on this specific subject matter.This is very different than a bio.It is specific to the topic of this event.Why are you passionate about this subject Passion sells The second is the use of testimonials.Testimonials are critical for converting those who dont know you into registrants.Use testimonials that vouch for you as an expert on this topic.A testimonial for you as an author is meaningless when you are delivering content on financial planning.

With those five elements presented, the obvious question is how long should the description be.The true test of that is to ensure that the value of the event is consistent with the description.A description comprised of two sentences and three bullet points does not convey value.The best suggestion is once you have created your description, test it on colleagues.Do they see the value Would they be motivated to attend Once the polish is applied, you are ready to drive registrants to your event
About the Author

Lee B.

Salz is the C.E.O.of business Expert Webinars, President of Sales Architects, and author of "Soar Despite Your Dodo Sales Manager." Lee can be reached at

Relaited Links:

• Is This One Of Your Better Tools? Facebook Marrketing?
• How To Create a Traffic Explosion Using Yahoo
• Potential Profit You Can Earn With Affiliating

How To Create a Traffic Explosion Using Yahoo

As many people aware, Overture was the original inventor of the Pay for Performance concept for internet advertising .Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.Overture is now known as Yahoo due to Yahoos takeover.

To get a person to go to a site than others, it needs to be very visible.Providing ads that could direct potential consumers and customers to their site would allow them to have an increase in traffic as well as sales.Yahoo provides a service that can put a site or a companys ad on their sites that can be shown when certain keywords are searched for.

Yahoo offers a chance for any company to increase their traffic by using their services.With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products.With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a massive substantial flow of website visitors is every companys goal.Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service.Website visitors are potentially the life blood of your internet based business.

Yahoo or Overture utilizes the same principle as Googles Adwords.In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search.When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page.Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail and wholesale site.You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched.When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords.You dont need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on.With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though.There are different ways Yahoo or Overture will charge you.It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on.Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them.With more areas your ad is shown, you increase the chances of people knowing about your site or product.With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising.Yahoo or Overture will be a great place to start.Many have utilized their services and have reaped the rewards of this decision.Its a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo or Overture offers will provide results faster and on a larger scale.Many businesses have learned this the hard way, dont be counted with them.
About the Author

Jim has researched the fastest ways to make money online.

For the quickest and easiest way to make massive amounts of cash, check out

Relaited Links:

• Starting A Search Engine Marketing Firm
• Website Copywriting for Time Management (and Happy Clients)
• Marketing Overkill? The Undeniable Role of Repetition in Success