Monday, March 30, 2009

How to Make Money Online for Free: Squidoo

Squidoo is a community system of creating one page topical websites.Entrepreneur Seth Godin came up with the idea.The purpose of a lens is to allow the lens master to explain or review a topic and present the information in an orderly way using a one page website or lens.

There are also other things you may do with Squidoo lenses.It's really up to your imagination.

The best part about using Squidoo though is that is a great way to make money, and once you learn how to create a lens, it really is easy.The secret to making money from Squidoo though is the same secret to bum marketing: make a lot of lenses because some of your lenses will do better than others.

To begin making money from this opportunity, here's how to get started:


1.

Do your homework first.

Before you sign up for an account, you want to browse around the Squidoo site and get familiar with it.See what others are creating lenses about.Explore the top 100 lenses to see what topics you may be interested in, as well as what a lens looks like.This will help you decide what to add to your lens to make it make money, as well rank high in the search engines and make you money.

2.Do your keyword research.

Next, choose one or two topics you are interested in.Do your keyword research.Start by searching for a general keyword on your topic (this is generally a one or two word keyword phrase).Look for keywords with lots of searches.

Look for keywords that are three or more words long.The longer the keyword phrase, the more targeted it is.This is a keyword that is more likely to convert and make you a sale.

Make a list of the keywords you want to use.You may expand this list later, but this will get you started.

3.Sign up for your account.

When you first sign up for your account, the system will ask you to build a lens.Don't be intimidated.It's really easy.

Follow the steps and add the information that Squidoo asks you for.When it asks you for the URL of your site, use your first keyword.(Make sure your lens is on this keyword.) If the lens is taken, then use dashes between the words, or the underscore.

Don't worry if your lens isn't exactly perfect at this point.As you tweak and add information to your lens, your lens will get better and perform better.

If you plan to build lenses on more than one topic, then sign up for multiple accounts.This way you build credibility as an expert on your topic.

4.Complete your profile.

In addition to having a general profile for your acccount, each lens will have a profile.Create a general profile for your account and create a profile for each lens.This will allow you to give more information about yourself and your topic.Ultimately, you will better connect with readers.

5.Build more lenses.

The more lenses you build, the more money you make.One of the most important things to remember here though is to keep your lenses on the same related topic.The reason is that ultimately you are branding yourself as an expert on whatever topic you are writing about.Keeping your lenses related will give you credibility and increase your chances of making the sale.


About the Author

Like these tips?

Then find even more ways to make money online for free at my site.Free ebooks and other tools.Get my free Squidoo ecourse and learn how to build your lenses.

Jinger Jarrett is the author of the "7 Day Ebusiness," available on Amazon.

Relaited Links:

Labels: , , , , ,

Tuesday, January 6, 2009

SEO Copywriting: How To Choose Article Marketing Topics To Achieve Maximum Exposure

Articles written for article marketing purposes are meant to be informative and useful.Articles that are overly or blatantly self-promotional will almost always be rejected.People reading articles want to learn something useful, not a marketing pitch.

One concern I hear from clients regularly is "why should I publish articles that don't promote ME specifically?" That's a logical question.It may seem counterproductive to expend energy writing generalized articles that aren't outright selling your product.

How Article Marketing Benefits You And Your business


There are many benefits of an article written solely for marketing purposes:


- Backlinks to your site in the "about the author" from every site that republishes the article
- Helps to establish you as an authority on the topic
- A well-written article on a general topic can "sell" the reader on need for the product.



Once a need for the product has been established, your is right in the footer to provide the solution


Choosing Topics For Article Marketing Articles


One of the most common mistakes I see companies make when writing articles for article marketing is their choice of topic.

Oftentimes, they choose to write articles about themselves rather than articles that are genuinely useful to the target audience.

In an age where search engines rule, the rules of marketing have changed.Search engines don't offer visibility in the natural search engine rankings to companies who are the most promotional.They provide greater visibility to those who are most useful to the population of search engine users.

Your article topic should be useful and informative to a general audience - and not outwardly promote your company or services.

Article topics can be:


- How To.

..
- 3 Ways To...
- Comparisons of 3 or more different products/solutions
- 3 Things to Consider Before.
..
- 4 Reasons Why...
- A Unique Solution for...
- A Guide to...
- X vs.Y: Which is Right for You?

Just because a topic is not outwardly promotional does not mean that is does not create a need for your product or service!A great article topic is one that builds up a need for the type of product or service that the client provides - without specifically mentioning the client in body of the article.

For example, I read a great article the other day about how to design an effective trade show display.Realizing that I did not have the skills nor the desire to learn the skills necessary to build a professional trade show display, I followed the link at the bottom to visit the author's website.

How to articles work great for this reason - especially for service businesses.Many web surfers think that they can do something themselves so search for a "how to" solution.However, after discovering how complicated or involved the process can be, they may decide just to hire a professional.And hey - there's a link to an expert right at the bottom of the article!

Writing The Title


Once you have chosen a topic for the article, it is important to write a title that is equally as effective.

The title should contain the keywords you are targeting in your overall marketing campaign whenever possible.Article titles often become the title tag or URL of the web page.This means that search engines are going to use them to determine the topic of the content and how to rank the page.

The title tag also often appears on a search engine's results page as the dark blue title of the page.This will essentially be what readers use to decide if they are going to click through and read your entire article or not.That is why it is important in article marketing to write titles that are compelling and attractive to readers as well as containing keywords.

Writing an article that is objective, informative and contains a captivating title will ensure that it's accepted by both distribution sites and readers alike.Article marketing as part of an overall link building campaign can be extremely effective -- when done correctly!


About the Author

Christine O'Kelly is co-owner of SEO Content Solutions, a leading SEO copywriting firm.

The company provides SEO press releases, articles, blog content and web content to resellers and end users alike.

Relaited Links:

Labels: , , , , , ,