How to write book reviews for your target audience.

If you are burned out with writing how-to articles to promote your business then consider writing a book review. I recommend you write a review about a book you enjoyed that is related to your products or services. Your review, of course, will be capped off with your 5-6 line by line that includes your contact information and web site URL. Many of the article directories, e-zines and web sites that normally accept articles will accept book reviews too. In addition, you can find and submit to the many sites featuring book reviews.

To begin a review, I start with the format required by Midwest Book Review. I then adapt the format and word count to what is required by each submission site. Midwest Book Review recommends the following format (examples of paragraphs are enclosed in parenthesis):

Book Title:
Author:
Publisher:
Publisher Address:
ISBN:
Price: Publication Date: Page Count:

Reviewer Contact Information:

Name: Address: E-mail:

First Paragraph: Include information about the format of the book. A nice touch is to comment on the cover design, table of contents structure and/or glossary at the back of the book.

(Sample: This beautifully laid out trade paperback has a gorgeous and practical design both inside and out. I recommend you read this book with a highlighter and a pen, ready to take copious notes in the blank pages thoughtfully provided between chapters.)

Second Paragraph: Detail the recommended audience and note why they should read the book.

(Sample: Manners That Sell: Adding The Polish That Builds Profits should be required reading for high school and college students and for anyone already in the business environment. Once upon a time, good manners were taught in school and at home, but that time has long since passed. This book provides the perfect refresher course for those of us who learned manners but no longer remember the finer points of etiquette.)

Third Paragraph: Write about the book structure and layout, number of chapters and topics covered.

(Sample: While reading this book, I discovered that the author, Lydia Ramsey, covered every conceivable point of etiquette including many that I had never been taught. Each of the twelve chapters covers one main topic broken down into digestible bite sized chunks of rules and guidelines to enhance credibility and professionalism. Topics include first impressions, greetings and introductions, the art of conversation, dressing for business, telephone courtesy, electronic etiquette, correspondence in business, etiquette in the office, gift-giving in business, etiquette out of the office, dining for profit and doing business internationally.)

Fourth Paragraph: Give a brief biography of the author including their name, name of their business (if applicable), business or personal expertise and if available, include titles of their other books.

(Sample: The author of this delightful book, Lydia Ramsey, is a business etiquette expert with over thirty years of experience working with non-profits, corporations, colleges and universities. She is a frequently published author who presents workshops, seminars and keynotes on all aspects of business etiquette.)

Fifth Paragraph: Recommend the book and offer some ideas of its practical use by individuals or groups. If applicable, mention that it would make a good gift book and wrap up the review with a positive summary of the book.

(Sample: I recommend businesses buy this book in bulk and present one to every employee from the frontline up to the top management. In this ever-changing world of so many consumer choices, the bottom line is often affected by the simple courtesies that can and should be afforded to customers. You need this book if you want your employees to succeed and your business to thrive.)

Add your copyright statement and byline to the bottom of the review and, as usual, have the review proofread by an editor before you begin submission. Your book reviews can be very effective marketing tools that will generate considerable exposure for you

About the Author

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Teleseminars: The Perfect Communication and Marketing Solution for the iPod Generation

With advances in technology, teleseminars are being used in ever more creative ways by individuals and companies to expand their client base and dramatically increase revenue.Part of the massive appeal of a teleseminar is that while it is possible to listen to event live, it can also be recorded and made available as a podcast that can be downloaded to an iPod and listened to at the convenience of the listener.

Podcasts can be ready in mere minutes after the completion of the live teleseminar.It is a question of how much editing you want to do.The fortunate thing is that Internet audiences tend to be more forgiving regarding teleseminars.They are hungry for great content rather than a studio quality recording.

Teleseminars are highly versatile.Regardless of the business you are in you can leverage the value of teleseminars.Just think of them as a means of delivering an audio message to your staff and or clients.Then decide what information you are going to share with them.

Some examples of the many uses of teleseminars include:

1.

Announcing Product launches,

2.

selling products,

3.

Publicising events,

4.

Promoting books,

5.

Training staff,

6.

Training affiliates, and

7.

Fundraising.

Plus, with teleseminars you have the benefit of being able to deliver your message to a global rather than local audience.

Podcasting is an ideal solution for long teleseminars.Jay Abraham and Alex Mandossian are examples of Internet marketers who sometimes host long teleseminars.It is a challenge for individuals to maintain focused concentration for hours on end, irrespective of how riveting the material is.Also, some people cannot afford to put their life on hold or take the time off work to listen to a live teleseminar that is over two hours or even over 4 hours long.However, if you save your teleseminar as a podcast that subscribers can download to their iPod, then people can listen to your material in bite-sized chunks.

And there is another advantage to podcasting your teleseminars.You can create a single podcast for the entire presentation or you can divide the teleseminar into segments.This can make it easier to download and easier to listen to especially if a presentation is over an hour.The teleseminar can be simply divided at logical or natural breaks in the presentation so that when played sequentially it flows seamlessly.

Alternatively, the podcasts can be branded separately and you can do a recap of the material in the former podcast so that each mini-podcast is a stand-alone product.This can then be used as a teaser especially if you want to sell the teleseminar rather than offer it as a free download.

Many presenters have products consisting of numerous CDs but they are relatively bulky and can become scratched.Avid learners soon start to run out of room to store the many programs they have purchased.Making your teleseminars available as downloadable as MP3 and MP4s which can be downloaded onto a device that can fit into the palm of your hand or your pocket saves space and makes your content easy to consume.

Nightingale Conant, the world's leading producer of personal development audio programs, now gives its customers the option of purchasing a CD version or an MP3 version.With the MP3s customers can download them to their iPod and be listening to life-enhancing material in minutes rather than waiting days for the program they ordered to arrive.And, in an age where 'speed to market' is becoming increasingly important; offering your material in MP3 format which your customers can immediately download to their iPod gives you a competitive advantage.

About the Author

Expert Tip: When selling high ticket items which include teleseminar recordings, offer them to your customers on a pre-loaded iPod.

Learn how you can become an expert teleseminar host and earn thousands of dollars.Click HEREto access FREE 2+hours special tele-training onhow to use teleseminars to grow your business.And for details on the most comprehensive teleseminar training available visit Successful Teleseminars.

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