Using PPC to drive profitable retail sales

Get the Keywords right

Start with an exhaustive list of keywords.
Be ready to prune quickly

Concentrate on precise, relevant keywords.

If you sell Retro/Novelty t-shirts you should bid on 'paris hilton t-shirt' and avoid 'paris hilton clothes'

Organise your campaign into highly relevant ad groups that include only the keywords that convert into sales within your CPA target.
Eg.'paris hilton keywords', 'star wars keywords', 'dirty dancing keywords' etc.

Get the Ads right

Test 3-4 ads for each of your ad groups.

Write relevant, benefit focused ad copy.Look for the ones that get the highest click through rates and conversion rates.
For Retail, our experience shows that the following is the best ad format:

- Title: Paris Hilton T-shirts - consumer benefit: 'They have exactly the item I am looking for'

- Description 1: All your favourite Retro Novelty Tees - consumer benefit: 'They also have other items I might like'

- Description 2: Order today, Get it tomorrow!


- consumer benefit: 'I can get my items quickly and easily'

- Display URL: www.
BrandURL.com/BuyNow - branding and call to action

Get the Landing Page right

Land consumers onto the most relevant page on your site.

Ideally you would have a page that only includes your breadth of Paris Hilton t-shirts.
Links to the rest of the range should be obvious and easy to navigate.
Other consumer benefits such as free postage packaging, and sales should be obvious.Cross-sell similar items.
Ensure that the sales process is quick and easy

Analyse and Optimise for Profit

Track and record the value of each sale at the keyword level

When optimising, include your margins and the cost of media in your reports, to determine which are your profitable keywords

Depending if you are looking for volume or only profitable individual sales, prune your keyword list accordingly.

Let PPC influence the Product Range

Some items are not easy to describe and are not searched for.
Concentrate on the keywords for items in your range that are searched for regularly, and then cross-sell your other items on the landing page.
If you see a high number of ad impressions and clicks for an ad group, with a low number of sales it could be that a product range is popular but you don't have the breadth of choice being searched for.Let the PPC data influence your range.
Ranges that are popular should be broadened and stocked regularly to support the PPC campaign.

PPC working with your other Marketing Communications

If you have a recognized brand, include this prominently in your PPC ad copy.
'Official Site' is a strong consumer benefit.
Support good PR with 'As seen IN' and 'As seen ON' ad copy.This traditionally drives higher sales for several days after the release.
Brand awareness banner campaigns can greatly increase your PPC brand sales, which are traditionally the cheapest.
Support your PPC campaign with a robust SEO strategy for your broader keywords that drive traffic but have a higher conversion cost through PPC

Ultimately PPC should be driving your regular sales, filling in the troughs, made by the peaks from your other bursts of online and offline communications.

About the Author

Tug, is a Search Engine Marketing specialist agency, based in Shoreditch, London.

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How To Create a Traffic Explosion Using Yahoo

As many people aware, Overture was the original inventor of the Pay for Performance concept for internet advertising .Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.Overture is now known as Yahoo due to Yahoos takeover.

To get a person to go to a site than others, it needs to be very visible.Providing ads that could direct potential consumers and customers to their site would allow them to have an increase in traffic as well as sales.Yahoo provides a service that can put a site or a companys ad on their sites that can be shown when certain keywords are searched for.

Yahoo offers a chance for any company to increase their traffic by using their services.With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products.With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a massive substantial flow of website visitors is every companys goal.Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service.Website visitors are potentially the life blood of your internet based business.

Yahoo or Overture utilizes the same principle as Googles Adwords.In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search.When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page.Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail and wholesale site.You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched.When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords.You dont need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on.With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though.There are different ways Yahoo or Overture will charge you.It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on.Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them.With more areas your ad is shown, you increase the chances of people knowing about your site or product.With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising.Yahoo or Overture will be a great place to start.Many have utilized their services and have reaped the rewards of this decision.Its a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo or Overture offers will provide results faster and on a larger scale.Many businesses have learned this the hard way, dont be counted with them.
About the Author

Jim has researched the fastest ways to make money online.

For the quickest and easiest way to make massive amounts of cash, check out

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Looking At The Most Effective Way of Advertising on MySpace

MySpace is an online community where users have the opportunity to create websites where others can view personal information about them and contact them. However, savvy Internet marketers have found it can also be used to advertise products or service or for the purpose of self promotion. Care should be taken to review the terms of use on it to ensure none of your actions are in violation of these tongue but in a different way users can promote either quickly or indirectly on their username website.

Why Pushing on MySpace is Effective

Publicizing on it can be helpful as extensive as it is done accurately and not in a way that is viewed as spam. The effectiveness of it stems derive pleasure number of users who are these days by means of it. This includes both members who region comments as nonetheless as non-members who certainly peep at peculiar online pages. As well as so a few every day guests it is doable there will be guests who are concerned in the merchandises or services you are bestowing on your MySpace online page.

An additional justification why it is such an effective promoting device is there are no expenses associated in addition to via your MySpace profile to bring about links to your ecommerce online page or to confer added notice almost the merchandises and services you confer. The advantageous way to fruitfully promote on it is to chase the identical info that may customarily be followed by advertisers in surf the net locales. This includes knowing who your target hearer is and how to profitably request to themselves. This is central given that a advertisement cause which realizes not follow these trouble-free rules will not probable be effective.

In addition to advertising inside a MySpace web page there are in addition functions to publicize in the brand of banner commercials on it. It is able to not hire a fee to members for they generate their revenue by means of expended commercials. Contact the administrators quickly to become proficient at added regarding these pushing circumstances.

Dealing Goods on MySpace

MySpace can be likewise be hand-me-down to promote goods or services. This can be accomplished either subtly or blatantly. Those who are vigorous participants on it and invest moment in meeting others and producing friends are more doable to benefit from dealing goods or services by the use of an documentation on it. This is as Some employees who use it are not closely rummaging for awareness around merchandises or services so they are unlikely to pursuit out this briefing.

Save for, if they taste online friends who are by way of their MySpace diary to market a style or provision they may see the ads and search out the wareses or services striking. In this case they may talk to a link to an ecommerce online page and accept as true that causing a procure. Although, love should be carried when pushing surf the net. Links to your ecommerce online page on your own profile are fine but placing comments also the equal link on other members web pages will likely be contemplation junk mail by both the variant members and the administrators.

Via MySpace for Each other Cause

In addition to merchandising merchandises and services, MySpace websites can similarly be cast off for the ambition of them campaign. Models, actors and actresses, bands and esoteric performers are all realizing the potential for one another crusade which exists on it. Members of the society can accommodates the whole thing which may be helpful to those who bid to appoint themselves in the future. For example, models can incorporates specialist photos while bands can know-how their music examining on the web page for guests to like. And so a number of workers visiting it on a every day explanation, it can be simple for members of the community to bring about somewhat a following for each other.

Those on MySpace should likewise be aware that industry executives are now dedicating group of workers members to comb it to try to obtain new ability on it. In the whole story further than one prime recording firm has permitted to stimulating interns fritter away hours each day on it browsing for daring new artists.


Just about the Inventor

Uchenna Ani-Okoye is an world wide web sales promotion advisor and co founder of

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