What Is Video Blogging And How Can It Help Your Business?

By now, most people in the e-business industry have heard about blogging, what it can offer their company and how it promotes them throughout the internet.Many companies have started blogs and then let them take off on their own as the ball got rolling.Most companies who start blogs end up seeing dramatic results in the industry.The new and improved version of blogging is known as video blogging, and it offers the same (if not better) potential for creating an enhancing a strong client base.Video blogging is still a free thought sharing forum that people flock to discuss everything from technical problems to human rights issues.Whatever your blog ends up being about, make sure it si closely related to your current industry.

Make sure your system requirements are up to date before setting up for video blogging.Large disk spaces and up to date RSS feeds are a must as are faster and more reliable servers and the necessary programs to keep your video blog running smoothly and effortlessly.If you are unsure, ask a professional.

Video blogging is a highly effective method of bringing new products, services, and ideas straight to your clients.In fact, video blogging can increase the sales of certain items simply because you have the most powerful aspects of advertising right at your fingertips.You can show practical use, emotional benefits, and cost effectiveness all in a twenty second blip.From there, you can open up the blogs to questions, intelligent discussion regarding your products, and interactive user feedback.It is like having all the benefits of television advertising without the expense.

Your advertising skills will determine whether or not video blogging will be effective for your company.In some cases, you may have to start out with a test market.If you are new to this media, you may want to experiment with different scripts and various methods of presentation.Advertising can be powerful enough to convince otherwise intelligent individuals to purchase products that they have no real use for.Advertising is the basis of our economy.Video blogging is your introduction to media based advertising.Testing out your script and your potential market is a highly valuable use of your time, giving you the chance to iron out any potential wrinkles in your presentation.

Fortunately for you, video blogging is still new enough that it is grabbing the attention of web surfers.When your video blog pops up, it is usually the only motion on the computer screen, which is a perfect opening for the user to click and check it out.We, consumers, like motion, a strong sales pitch, and a good reason for purchasing one more item that we don't really need.

If your business is affiliate related or you are into a business where you need to gather new associates, video blogging will work well for you as well.Here, your potential associates can watch you, get a feel for how honest and trustworthy you are, and determine that watching your earnest attempt to join them answers any questions they may have had about the integrity of the individual or company trying to "recruit" them.Video blogging helps to develop trust, communication, and a sense of connection through the computer screen.

Video blogs offer a venue of advertising that allows you to add in still shits, text, and any type of streaming video that you feel will help get your message across.The blend of venues can bring out an entirely new message in a way that is unique and interesting to the user.

Video blogging doesn't appeal to everyone at this point.With a small percentage of the country still using dial up internet connections, download times are going to be insanely slow on such systems.Video blogs might not appeal to those who limit their scripts, as they may not be aware that you are offering such an event on your website.As effective as video blogging can be, don't put all your eggs in this one basket.Don't be afraid to get creative, branch out, and reach toward as many clients or associates as humanly possible.

About the Author

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Promoting Heavy before the Holidays - NOT just for Retailers

Whether you wait all year to cash in during the holidays or you dread each week that brings you closer to the inevitable slowdown, promoting is your only option.

There are many businesses that can offer customers incentives to purchase before the end of the year tax breaks, insurance benefits or heavy discounts.Whatever the industry, there is usually something that can be done to capitalize on the time of the year.

What to offer?
A good way to market for holiday spending is to determine if you can offer a loss leader.A loss leader is something you offer that you either break even on or lose money on just to get a customer in the door.Many times the customer will buy more than just what was offered in the promotion, which makes up for the loss.Ever wonder why Wal-Mart can afford to have such low prices?Well, I read once that they bank on every person coming in the door spending an average of $45.00.So, even if someone came in to buy the super-discounted item that was on sale that week, they would end up buying more before they walked out of the store.

I can come up with a few ideas hereif you are an optometrist, you can offer a pair of sunglasses at 50% off with a purchase of one pair at full price for a limited time only.Someone could buy themselves a new pair and then one for their spouse for Christmas or Hanukah.Dont forget, there are many holiday shoppers that end up buying gifts for themselves when they are shopping for others I am one!

If you are a jeweler imagine having a sale where you offer the matching earrings for a designer ring for a whopping discount.Or if the jewelry designer does not allow discounts (many dont), you can offer some other non-brand piece of jewelry for a nice percentage off.Imagine all the men who would buy more just to get that extra bling so they can appear even more generous to the women in their lives (moms, sisters, wives, etc.).

If you are a dentist (and who really wants to go to the dentist for the holidays?), you can make sure your patients know that they might lose their medical benefits for the year if they have not used them before December 31st.Many benefit plans are able to be used during one calendar year and expire the last day of the year.Think of all the dental work people have been putting off thinking they had benefits to use whenever they wanted, only to find out they wont have those benefits if they dont use them before December 31st!What a flood you will have in your office!And you can go all out with a special Christmas offer of free teeth whitening or some other such offer.

If you are a business that promotes only to other businesses, think of what you can offer before the end of the year that would not only pad the books profitably, but allow you to deliver products and services well into the New Year by having companies gain an incentive to pre-pay for their next years business.There are tax breaks for some companies who do this and many will just so they dont have to report so much income at the end of the year.

Really, I could go on and on.But the purpose of this article is to get YOU thinking and solving your own holiday income problems.

Once you figure out what you are going to offer, get started on the promotion.Direct mail postcards mailed to your target market multiple times are not only cost-effective, but a very targeted method to promote your offer to the people that will be most likely to respond.But to make your new ideas come to fruition, you have to start early.Six months is optimum.Three months will do.And 2 months is still better than NOT promoting.If you have waited too long to get started, start planning for next years holiday campaign.

And remember, get ALL your staff excited about your promotion and offer so they talk it up with e-v-e-r-y single customer that they come in contact with.Excitement is infectious and even if one particular customer does not bite, they might just go tell another who will!

Happy Holidays, Merry Christmas, Happy Hanukkah!Or whatever you celebrate!Get your new year off to a good start by promoting heavy and early to end this one off with a bang!

About the Author

Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc.

Magazines recognition as the nations fastest growing direct mail postcard-marketing firm with year 2007 revenues close to $19,000,000.Gendusa began in 1998 with zero investment capital.Today, her Clearwater, FL firm called PostcardMania, employs over 150 people and prints 4 million and mails 2 million postcards representing 31,000-plus customers in over 350 industries each week.Visit http://www.postcardmania.com

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