10 Resourceful Ways to Recycle Digital Or Small-Ticket Products

Have your product sales slowed down?

Do you want to give a new lease of life to one of your digital or small-ticket products?

At home, I've earned the title of 'Queen of the left-overs'. Did you know that left-over spaghetti sauce can be recycled? Add a bit of cumin and chilli, it becomes taco sauce; mixed with a bit of white sauce, you have a lasagna sauce; add a few vegies, wrap the lot in puff pastry and you get a pastie, etc.

Using the same principles, you can recycle a product and market it using a different mix: change your promotion, sell it elsewhere, use it to barter, bundle it with another product, etc.

Start recycling a product using one of the following strategies:

1 - Auction your product on eBay or another auction site. How much are customers prepared to pay for your product? Use this strategy to research your market and to experiment with a new selling outlet. Who knows, people in their bidding frenzy may pay more than you ever imagined!

2 - Reposition your product. Review your promotional and pricing strategies and give your product a new image. Change your sales letter (including words and graphics), add testimonials, increase or lower the price, etc. Now sell your 'new' product.

3 - Offer your product as a bonus with the purchase of another product. Sell the bundle as 'this month's special', 'buy one get one free' or 'value pack'. The bonus should boost your sales especially if you point out the dollar value of the bonus e.g. 'valued at...' and add a sense of urgency 'limited time offer till (date)'.

4 - Give to get. Ask visitors on your website to complete a survey and reward their effort with a gift, your product. Provided your product is relevant to the type of information you are seeking, this should yield a list of qualified leads and supply you with new ideas to create products and boost your business.

5 - Sell your product as a promotional item. This is a strategy I have used very successfully. I've bundled signed copies of my book from my first printing batch into packs of ten. Businesses bought them at volume discount price and gave them as gifts to their loyal customers.

6 - Increase your database by giving away your product for free as an incentive to join your mailing list. Your offer can be advertised for free on the online free stuff sites. When visitors are picking up their freebies, capture their email addresses and you will gain a valuable mailing list. (Note: this database building strategy will only work with digital products or else you will be out of pocket if you have to pay shipping costs.)

7 - Swap your product for things you need for your own business e.g. exchange your ebook for a software or another ebook. Your savings will make up for your profit loss. At a conference, I swapped my book for books from my colleagues.

8 - Organise an online contest and offer your product as the winning prize. This a cheap price to pay for free advertising for your product through online contest directories.

9 - Donate your product for an attendance or raffle prize at non-profit associations' events. In return, the organisation usually promotes your business by giving you an advertising space on their website or promotional flyers.

10 - Approach businesses with complementary products and find out if they would be interested in bundling their product with yours. Build on each other's equity and share promotional costs and profits.

Left-overs are delicious. Recycle your product for a new lease of life.

About the Author

Henriette Martel is a website strategist, author of 200 Marketing Ideas for Your Website and director of the Australian Training Guide, Australia's A to Z Training Database and Resources for Speakers, Trainers & Coaches.

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How To Build A Affiliate Marketing Website

Affiliate marketing is one of the most profitable market right now.The money that is being made by regular people is in fact enormous.And, as a result of that, it has become one of the most popular ways to make money on the net.But, how easy it is to make money from this business?Well, not so easy.In fact, those who has manage to succeed, has been working very hard for it.There are actually no short-cut, you really need to start from scratch and learn a lot before you will see any result.If you do that, then this business will give you a huge reward, in terms of money.

Creating your own professional looking website, is one of those task you really need to do.No matter what other people are saying, a nice website is going to make it easier for you to succeed.To create this website, there are a couple of thing that you need to focus on:

1.

The design
2.
The domain name

The design

To keep it simple, the design of the site has to match the product that you are going to promote.

For example: If you are promoting dog food, then a design that shows cats all over the site, would not be a good solution...

The domain name

It has been discussion about how important the domain name is.

For me, its one of those thing that I feel is important.Ok, it will cost you some money to buy a domain name, between 5 to 10 dollars a year, but, as I see it, that's pretty cheap for a unique name of your business site.

To choose a name, I suggest you use a keyword tool.There are free keyword tools that you can use and my favourite is Google keyword tool.Another thing you should do, is to visit Domainsbot.DomainBot will show to you domain suggestions (for free) that is available.Just enter your keyword and they will give you hundreds of domain name suggestions.
To make it easier to understand, this is the step I'm using when picking out a domain:

1.

Do I search of the keywords that are relative to the product(s) that you are going to marketing.(use Google keyword tool)
2.
Pick out the 5 "most search for" keywords relative for your site
3.
Visit DomainsBot (or any other domain suggestion site) and enter the keyword(s) that you got from the keyword search tool.You will get some suggestion of available domain names from this site.
4.Visit Namecheap and buy the domain name that you want.

When you have choosing the domain name, its time to get it hosted.My successions, is to use Hostgator.I've used a couple of other hosting services before, but have now changed to Hostgator.The service is superb and very easy to use and I recommend that you start with the "Baby" Packages.

Now, you are almost ready to start building your site.But first, you need to change the name servers for your domain name.You will find these from the place where you bought the domain name.The Name servers (dns) should be pointing to your web hosting account.After you have done that, you are ready to begin building your website.

Building your site will takes some time.But the good thing is that most of the work can be done by using resources available from the net.If you do a search, you will find tools that will generate sites very easy.My favourite tool that I'm using to build sites very fast, is the HyperVre tool, made by Matt Callen.I've been using this tool for over a year now and I really love it.With this tool, you can very easily create marvellous sites with just a little bit of work.

There is of course other tool that you can use that is good.Setting up a blog using Wordpress is very good alternative.The good thing about Wordpress, is that you can find a lot of free templates and plug-in that you can use to build your site.

Content

One of the most important things that your website has to offer, is content.

With good content, visitor will enjoy your site and will hopefully return in the future.A good content could be:
* Articles about related subjects
* Product pages

Articles

Write articles that are related to the products you are promoting.

It could be new product releases, links to other affiliate products (in the same genre) that you are promoting etc.The thing is, make the site interesting to visit.Not just flashing banner all over the site, because you want this site to look professional.

Product pages

You should make a page were you tell the customer about the product.

Try to make the site as "banner free" as possible.Instead, tell them useful facts about the product, why the need them etc.If you keep this site simple and professional, then the visitor will hopefully click on the affiliate links that you are providing, and you will make money.

Tips!If you want to know how a professional site looks like, visit some successful online stores.From these sites, you will get some ideas about how your site should look like.

Finally, to be a successful affiliate, you need to build your own website.And when you have built the site, you need to update it regularly with new content so that your visitors come back more than once.If you do all of this thing, then you will probably succeed in this business.

About the Author

For more information about home based business and affiliate marketing, please visit AbsolutBusiness.

com

Patrik Karlsson

AbsolutBusiness.

com

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• Making Money With Affiliate Programs - Just The Facts
• Promoting Heavy before the Holidays - NOT just for Retailers
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Your client mistakes your daily rate for an hourly one.

Number 9:
You’ve won every job you’ve ever pitched for.

Number 8:
Even though you work 80 hour weeks your income level qualifies you for welfare payments.

Number 7:
New clients are always asking what “the catch” is.

Number 6:
Clients pay your invoices in cash from their wallet.

Number 5:
Other freelancers regularly send you hatemail.

Number 4:
Your old clients don’t even bother asking you how much something is going to cost.

Number 3:
You never run out of work, yet you are subsisting on baked beans and 2 minute noodles.

Number 2:
Your 12 year old brother earns more spending cash than you flipping burgers.

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Companies have been calling from India wanting to outsource their work to you.

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Many people are just too busy these days for their own good — and that’s fine with Mandy Leeuwen.

The White Marsh resident has opened BizEBodies, a business doing odd jobs that the over-scheduled can’t get around to.

The 26-year-old woman, who holds a degree in public relations, has hired an employee to assist her after just eight months in business.

For advertising, Leeuwen said she has used the consumer Web site Craig’s List, releases to local newspapers and her Web site to generate a clientele of 20 weekly customers and others on a less-regular basis.

She estimated her active roster at 60 accounts.

She does chores like walking dogs, scanning business cards into a computer and picking up dry cleaning from the Washington suburbs to the Baltimore area. Her charge is $25 per hour, including travel time.

“I cater to high-end people, people who are willing to pay me that for whatever they need done,” she said.

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Many people are just too busy these days for their own good — and that’s fine with Mandy Leeuwen.

The White Marsh resident has opened BizEBodies, a business doing odd jobs that the over-scheduled can’t get around to.

The 26-year-old woman, who holds a degree in public relations, has hired an employee to assist her after just eight months in business.

For advertising, Leeuwen said she has used the consumer Web site Craig’s List, releases to local newspapers and her Web site to generate a clientele of 20 weekly customers and others on a less-regular basis.

She estimated her active roster at 60 accounts.

She does chores like walking dogs, scanning business cards into a computer and picking up dry cleaning from the Washington suburbs to the Baltimore area. Her charge is $25 per hour, including travel time.

“I cater to high-end people, people who are willing to pay me that for whatever they need done,” she said.

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Many people are just too busy these days for their own good — and that’s fine with Mandy Leeuwen.

The White Marsh resident has opened BizEBodies, a business doing odd jobs that the over-scheduled can’t get around to.

The 26-year-old woman, who holds a degree in public relations, has hired an employee to assist her after just eight months in business.

For advertising, Leeuwen said she has used the consumer Web site Craig’s List, releases to local newspapers and her Web site to generate a clientele of 20 weekly customers and others on a less-regular basis.

She estimated her active roster at 60 accounts.

She does chores like walking dogs, scanning business cards into a computer and picking up dry cleaning from the Washington suburbs to the Baltimore area. Her charge is $25 per hour, including travel time.

“I cater to high-end people, people who are willing to pay me that for whatever they need done,” she said.

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Clients pay your invoices in cash from their wallet.

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Your old clients don’t even bother asking you how much something is going to cost.

Number 3:
You never run out of work, yet you are subsisting on baked beans and 2 minute noodles.

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Your 12 year old brother earns more spending cash than you flipping burgers.

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Companies have been calling from India wanting to outsource their work to you.

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