Thursday, August 16, 2007

How To Make Money Running.

Is Your Ego Hurting Your Business?
All About Diet & Nutrition

http://www.cityrunningtours.com/

The service: City Running Tours
Key player: Michael Gazaleh, founder, president and CEO
Cost: For most cities, the price is $50 per person for the first six miles and an additional $4 per person for each mile after that. In New York City, the cost is $60 per person plus an additional $6 per person after the first six miles.

What the service does: City Running Tours combines sight-seeing with fitness by leading runners on jaunts around cities. Gazaleh says the majority of runners that sign up are tourists, though he has seen business travelers and locals on his tours. The guided running tours began in New York last year and have expanded into Washington, DC, Chicago, Austin and Denver. Gazaleh has his sights set on expanding into more cities, including San Diego or San Francisco.

How it came about: City Running Tours began after an Australian tourist called the gym Gazaleh worked at and asked if anyone would take him on a run. None of the trainers at the gym were runners, so Gazaleh became his running travel guide. That week, he thought more about the idea of combining running with tourism. He set up a website and began operating the company during breaks from seeing clients at his chiropractor studio. Gazaleh says he hopes eventually to focus solely on City Running Tours.

Why it's unique: There are certainly other tours available in large cities, but there aren't many that offer health benefits. "What we're selling is the opportunity for travelers to continue their daily routine and feel more like themselves in a new place," says Gazaleh.

Our take on it: Testimonials from City Running Tours' clients echo Gazaleh's sentiment. Runners from all over the world say the tour was a highlight of their trip. I felt better after Gazaleh emphasized that they cater to all types of runners, and don't operate like a boot camp; walking is allowed. He also points out that a majority of the running happens in the city, meaning there are plenty of opportunities to stop at lights and busy intersections. And the guide provides water and a digital camera for capturing tourist moments.

[Via - Entrepreneur


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