Thursday, July 19, 2007

Get everyone to the wedding on time with Wedding Mapper

Many work at home, miss traffic jams
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Getting hitched soon? Or know a friend that is? This is the perfect tool to use to ensure everyone gets to your wedding events on time.

Wedding Mapper is an online tool that allows people to map out their wedding and all events associated with it so that friends, family and photographers can locate places easily on an interactive map. The mapping tool is free to use, and doesn't take long at all to set up.

Users can get started by entering the location where the wedding is taking place, then entering the date, or dates, that it will take place and Names of the bride and groom. After that, you're brought to the map where you simply drag and drop pinpoints to specify locations, or enter an address to show the exact spot. Photos, Descriptions, Locations and Comments can be added to each so everyone can be provided with as much information is necessary to get to the event on time, and not get lost.

The site is supported by ads, which can be removed for a one time fee of $9.95. That membership also includes a custom URL, ability to add links to wedding registries or other services, and file uploading for wedding invitations that can be printed out.

[via Emily Chang]
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Wednesday, May 23, 2007

The Most Important Part Of Any Ad


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Let's talk about the basics of effective advertising and writing effective advertising copy.

The first critically important key is the development of effective headlines. The headline is the most important component part of any type of advertising. It must work or nothing else matters.

Next in importance are the subheads that are used to break up long blocks of copy.

Next are photo captions. Photo captions are marvelous opportunities to make persuasive arguments. People are drawn to pictures and often read the captions beneath the pictures before reading just about anything else.

The same basic guidelines apply to headlines, subheads and photo captions.

First the headline should promise a positive benefit or ask a provocative question or both. Second it should telegraph its message in twelve words or less. Third it should stand alone. That means it should make a complete statement by itself.

I'll give you a great example to compare all of your headlines to one that comes from the National Enquirer. This is a headline of a small mail order ad that has been running continuously in the Enquirer since before I was alive, a great indication that it works.

Here's the headline: "Corns Gone in Five Days or Money Back." This is a great headline. In just eight words it clearly promises a benefit, corns gone. It strengthens the promise benefit with a specific time frame, in five days. And it further strengthens the benefit with a guarantee or our money back.

Your headlines, subheads and photo captions need to be equally strong. If your headline does its job it will grab the attention of the reader and motivate him to read more of your offer. The headline will bring the reader into the copy. There are fourteen tips to make sure that your advertising copy works.

Dan Kennedy, http://www.dankennedy.com/


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