Saturday, September 8, 2007

Ebay CEO says Web scams hurt business

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Ebay Chief Executive Meg Whitman on Thursday said increasingly sophisticated Internet scams were eroding the trust of online shoppers and hurting e-commerce.

She also called on industry leaders to work together more closely at a time when legitimate businesses must thwart global criminal organizations vying for control over sensitive financial data traveling across the Internet.

Whitman, who was speaking at a security conference sponsored by Visa USA, said she planned to meet this afternoon with lawmakers, whom she declined to identify, to discuss the issue.

"Security on the Net is actually an arms race in its most classic form," she said. "As we build sophisticated tools and fraud models to keep the bad guys out, the bad guys just come up with new ways to target us."

Whitman said a particularly vexing challenge is safeguarding Internet users from "phishers," who try to obtain sensitive personal information by masquerading as a trusted Web site or e-mailer. These scams, Whitman said, are eroding the trust of Internet shoppers and hurting e-commerce.

While the company has developed some new technologies to thwart phishers and other Internet scams, she said there is no single solution. One measure that would help protect businesses and consumers, she added, is more collaboration among e-commerce companies, Internet service providers, software companies and banks.

Shares of Ebay rose 36 cents to $31.39 in afternoon trade on the Nasdaq Stock Market.


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Monday, August 20, 2007

Ebay CEO says Web scams hurt business

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Ebay Chief Executive Meg Whitman on Thursday said increasingly sophisticated Internet scams were eroding the trust of online shoppers and hurting e-commerce.

She also called on industry leaders to work together more closely at a time when legitimate businesses must thwart global criminal organizations vying for control over sensitive financial data traveling across the Internet.

Whitman, who was speaking at a security conference sponsored by Visa USA, said she planned to meet this afternoon with lawmakers, whom she declined to identify, to discuss the issue.

"Security on the Net is actually an arms race in its most classic form," she said. "As we build sophisticated tools and fraud models to keep the bad guys out, the bad guys just come up with new ways to target us."

Whitman said a particularly vexing challenge is safeguarding Internet users from "phishers," who try to obtain sensitive personal information by masquerading as a trusted Web site or e-mailer. These scams, Whitman said, are eroding the trust of Internet shoppers and hurting e-commerce.

While the company has developed some new technologies to thwart phishers and other Internet scams, she said there is no single solution. One measure that would help protect businesses and consumers, she added, is more collaboration among e-commerce companies, Internet service providers, software companies and banks.

Shares of Ebay rose 36 cents to $31.39 in afternoon trade on the Nasdaq Stock Market.


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Tuesday, July 3, 2007

Write a Keyword-Rich Article to Increase Site Traffic


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Want to increase traffic, build credibility, improve your search engine rankings and get people talking about your business--at no cost? Then open up your word processor, and start writing. By determining your best search keywords, writing an article that includes those keywords and getting it distributed online, you'll be putting yourself on the radar of people looking for what you provide.

Step 1: Set up your site for maximum "searchability."
Your site has to feature the keywords your potential customers use to search for your product if you want them to find you. To determine your keywords, type a word or term you think people in your market might search for into Yahoo! Search Marketing's Keyword Selector Tool to find out how many people searched for that particular term over the past month. It'll also show you a list of related words and phrases and how often they were searched over the last month, too.

Once you’ve generated a list of useful keyword ideas, you can do some more serious research. Wordtracker goes into more depth to show you not only what people are searching for online but also how many other sites are competing for the same audience. You're looking for search terms that are popular but don't have too many sites competing for them. Wordtracker is a paid service, but you can sign up for a day for less than $8 and for a week for less than $27.

Now that you have some great keywords for your market, find as many places as you can to plug them into your site. Use them in your title tags, source code, page copy, headers and subheads, and your opt-in.

Step 2: Create a keyword-rich article.
Write a keyword-rich article that relates to what you sell, then give it away to other sites--for free. Believe it or not, this is one of the best ways to drive a steady stream of eager customers to your site.

Why does it work? Well, people basically come online for one of two reasons: to check their e-mail or to look for information. Sure, some of them end up making purchases, but this isn't generally the reason they log on. They want the answer to a question or the solution to a problem--and you can provide that in a short article.

Make sure that each article you write contains rare, valuable or hard-to-find information. Not only will this increase the chances that other site owners or managers will post your article, it'll also increase the number of visitors who click through to your site after reading it.

For example, if you have a site that sells used golf equipment, you could write an article about three things to look for in a good, pre-owned putter. Or if you sell an e-book about setting up your own home computer network, why not write an article about common problems people have in setting up a wireless router?

Look for article ideas in the questions people ask you all the time or in the things you often see people doing wrong. Share hot new tips on how to use the products you sell, or talk about trends you've spotted in your industry. Your quick piece should:

  • Be no longer than 400 words (not even a whole page in Microsoft Word)
  • Contain a relevant keyword in the first 90 characters
  • Contain the keyword in the first and last paragraphs
  • Have a short, credibility-building bio with a link to your site at the end. For instance, "Joe Smith is a recognized authority on the subject of widgets. His site, www.JoesWidgets.com, provides a wealth of informative articles and resources on everything you'll ever need to know about widgets."

Step 3: Get your content headed everywhere on the web.
Once you've taken the time to write one or two articles, head to one of these top online content distribution sites. Upload your keyword-rich content to:

These sites carry hundreds (some carry thousands) of articles on a range of topics. If someone's looking for content for their site, they can download or copy an article from the distribution site without paying a dime to use it. They can't change the text of the article, and they must publish it with the author's name and information intact.

Now people plugging your keywords into search engines will be directed to your content at these highly ranked sites, and site owners looking for fresh, search engine-attracting content will download your article--along with your bio and link--and put it up on their pages. And once visitors see that you know what you're talking about, they'll click on the link in your bio and head straight to your site.

Some content distribution sites also offer "send to a friend" links next to articles posted on their sites, so make sure you're uploading your articles to sites with this kind of capability. Every time someone enjoys your article enough to pass it on, your audience grows. And since people don't forward bad content to their friends, they're basically recommending you as a credible source just by passing it on.

The best thing about this strategy is these visitors are quality, targeted traffic--they actually want what you're selling because you're meeting a need or giving them help with the problem they came online to solve.

Derek Gehl is Entrepreneur.com's "E-Business" columnist and the CEO of the Internet Marketing Center, an internet marketing firm that has helped thousands of people learn to start and run their own online businesses.


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Thursday, June 7, 2007

Robert Kiyosaki On The Coming Stock Market Crash.


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When my book "Rich Dad's Prophecy" was released in 2002, most financial newspapers and magazines trashed it because I discussed a looming stock market crash. Ironically, much of what I predicted in the book is coming true earlier than I expected.

On Feb. 27 of this year, a 9 percent market sell-off in China sent ripples of fear through stocks markets across the world. In the United States, the Dow's one-day plunge of 416 points was the steepest decline since the market opened after Sept. 11, 2001.

So the question is: Should stock investors be worried? As you might expect, some say yes and some say no.

Correction or Crash?

Personally, if I were counting on the stock market for my retirement or to put my kids through college, I'd be worried. Why? Because from my perspective, even if the Dow were to miraculously soar through 15,000, the stock market has been experiencing a long, slow crash for years.

This February, investors witnessed a drop of $583 billion in U.S. market wealth. Many experts are quick to point out that this loss of wealth is a mere drop in the bucket when you take into account that the stock market has been going up for four years. Most market experts say that the market was due for a correction, which is true.

In fact, the recent 3.5 percent drop is miniscule when compared to the 21 percent drop of the S&P 500 back in 1987. By definition, such a small drop isn't even classified as a true correction. According to BusinessWeek, a full-fledged correction is defined as a 10 percent drop, and a bear market is defined as a 20 percent drop.

Comparing Apples to Oranges

So how can I say that the market is crashing even if it continues to go up? To see the true crash, educated investors need to compare apples to oranges, not apples to apples.

When you compare the Dow to the Dow, or the S&P 500 to the S&P 500, that's comparing apples to apples. The Dow at 12,000 appears better than the Dow at 9,000, just as an apple at $1 a pound looks better than at $1.50 a pound, even though it's still the same apple. All that's happened is the price per pound of the apple has gone up -- the apple hasn't changed.

Years ago, my rich dad taught me to be a comparison shopper, especially when it comes to investments. He said, "You need to understand value more than price. Just because the price of something goes up doesn't necessarily mean the value has gone up."

He also told me, "If prices go up without a corresponding increase in value, it means the value of the asset has actually gone down." This holds true for all assets, including stocks, bonds, and real estate.

For example, when the price of a house goes up it doesn't mean that the house is more valuable. And prices going up may mean that something else is going down in value. In today's global markets, what's going down is the purchasing power of the U.S. dollar.

The Dow vs. Gold

To get a truer picture of comparative values, compare the Dow to the price of gold. When the purchasing power of gold is compared to the purchasing power of the Dow, the Dow appears to be crashing.

That means the average investor will need at least a 15 percent annual return on their stocks or mutual funds just to stay ahead of the U.S. dollar's purchasing power erosion -- that is, just to break even.

In my earlier Yahoo! Finance columns, I used history to forecast the future by comparing the dollar to gold and oil over a 10-year period. Here's the data:

19962006Percent Increase
Oil$10/barrel$60/barrel500
Gold$275/ounce$600/ounce118

Table updated 3/21/07.

What Next?

What this means for you depends upon your bullish or bearish outlook, your financial education, and financial experience. For example, I hear many young people today saying that the price of real estate doesn't go down. This is a naive opinion due to lack of financial education and experience. I heard similar misguided opinions about stocks in the dotcom era, just before the market crashed.

Personally, I tend to heed former Federal Reserve Chairman Alan Greenspan's caution about a possible recession ahead. I predict that if there is a recession, current Fed chairman Ben Bernanke (and, in an attempt to hold onto the White House, the Republicans) will flood the market with more money at lower interest rates.

Then the purchasing power of the dollar will once again drop, asset prices may rise, and the financially naive will actually believe that the value of their assets -- houses, stocks, and mutual funds -- have gone up in value.

[Via Robert Kiyosaki]


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