Enough Bullshitting… Let’s Make Money In 24hrs Or Less!!!

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So word has it that I haven’t made many good posts lately that help people make cash. Well, I agree, so here’s how you can make some bank quickly and easily without breaking the bank too. Let’s take a quick look at Pay Per Click (PPC) Marketing and see how underrated it is and how you can seriously make some cash without getting too wrapped up and hung up on the usual things that stop you from moving forward.

1- Create a site. If you don’t know how to, well, get someone to do it for you. It’s not that hard, hell, even I can do it and I am a retard when it comes to tech/design stuff. So buy a domain, get a cheap hosting account for it, toss up a WordPress blog and theme (takes the hassle out of creating a site), and you’re in business.

2- Depending on what your domain theme is, if it has one, make the site around an affiliate marketing offer. It can be a product, a service, doesn’t really matter which. Just pick something! There are no bad ideas or good ideas, everything can work in it’s own right if done correctly. If you are being a lazy bastard and need me to pick one for you, then choose a product that is cheap for the end user and serves some type of beneficial purpose. Ad networks have a billion offers, I’m sure you can find one. But try and keep out of finance/mortgage and ringtones for now, because those take lots of research, time and cash.

3- Great, you have your product picked out, now make a blog post about it. If you don’t know all that much about it, do some quick research on Wikipedia or Google. It’s also a good idea to put a banner up or a full page ad for it if you aren’t going to write a blog post about it. Either way, make sure the theme of the blog is about the product you are promoting. Maybe make the color scheme the same as the page where the user will buy something or fill out the lead.

4- So let’s assume you have your domain, host, blog with the offer all setup. Alright, so now comes traffic, the fun part! Let’s use Google Adwords and MSN AdCenter for it. Take $100 and deposit it into each of the accounts. You probably won’t use all of it, but it’s good to have it in there. With Adsense we can begin right away, but with MSN you may have to wait 24 hours or so until their slow asses get to approving the account. With both though, there are tons of free cash coupons and promo codes out there, and some on WickedFire.com that you can use and get some free cash to use.

5- Time for some keyword research. Before you start to use every keyword tool under the sun, let’s do a bit of manual work. First go and look at the advertiser’s page and pull keywords off there by hand. We want to focus on something called LONG TAIL KEYWORDS. We don’t want the one or two word keywords because they are very general, expensive, and usually being looked at for research purposes and don’t have many “buy now” people using them. A long tail keyword are those 3, 4, 5+ word keywords that really target a product. So for example, a good longtail mortgage refinance keyword I would use is “refinance los angeles california” or “bad credit refinance new york” INSTEAD of “refinance new york” or “refinance la”. You can even compare the prices, and you’ll see the longer ones may not get much traffic on it, but they are so cheap compared to the other more general ones.

6- So you have some general and longtail keywords. Fantastic. Now some people use misspelling tools and whatnot, which is a good idea, so go over to SEOBook.com into the tools section and use Aaron Wall’s misspelling tool. But don’t do that just yet, because that’s the last step. What you should do first is get a nice long list of longtail keywords of what you think people are using when they are in “buying mode” when searching on the engines for your product. So if the product is some kind of insole for a shoe, your keywords would be: buy shoe insole, cheap insole for shoes, doctor recommended shoe insole. Those are pretty good, and sure, they are nowhere near as robust as something like “shoe insole” or “shoe pad” but they are more likely to be in buying mode than researching mode. So your job, for the next 1-3 hours is to gather up as many of these keywords as possible. If you want to use keyword tools to do it for you, by all means, knock yourself out, but if this is your first time doing something like this, and you want to learn how to do it right, do it by hand, the old fashioned way, just until you get the swing of things. When you’re done collecting the keywords, run it through the misspelling tool, and save the end result. Make sure to also group the keywords into 5-15 keywords per group for Adwords and AdCenter. You’ll thank me later.

7- We have our keywords, the site, the domain, the product. Wonderful, now on to getting some traffic finally! Take those groups of keywords and make one primary campaign for them in AdWords and the sub-campaigns for them based on which keyword theme they are. You don’t want to put too many keywords into one group because you want to keep your ads as relevant as possible for that group of keywords that it represents. So go ahead and make your ads. I typically write out 3-4 ads in the beggining, but sometimes as little as 2. It really depends on how confident you are of the keywords. Make sure to include the keyword, or the main idea of the base keywords (meaning, if the keywords all revolve around “back pain” make sure “back pain” is in the ads). Don’t be boring with the ad copy either, try and liven it up to get the attention of the searcher that will make them want to not only click on your ad, but also buy or fill out a lead for your product. Use your domain and page/site for this. Make sure all the traffic goes to your killler blog page.

8- Once you’re done with all of the above do something very important now.. Change the keywords so they are all EXACT and PHRASE matches. You can even go as far as to create seperate ad groups if you really want to, but sometimes that’s just overkill and may also screw up your other campaigns for good keywords. The reason you don’t want to go with broad in the beginning is because you’re on a mission now. That mission is not to make money, but to get your CTR up to a nice level. You’re going to want to be doing this for a good day or so. Don’t worry, you won’t lose much money, and afterall, a lot of those clicks aren’t just going to go nowhere, they’ll be going to your blog/promo page. You still have a great chance that they will also result in a sale/lead. So no need to fret about it.

9- Wow step 9 already, look how quickly we flew through this tutorial. Granted there are a lot of details being left out, but you will learn them on your own and pick them up pretty quickly too. You have to admit, this is a hell of a lot easier than you thought it would be right? So the reason I want you to use a blog or something with content on it and not just a redirect or linking directly to the affiliate code is because Google and MSN have this algorithm called QS aka Quality Score. They say, that if a site looks like it’s not selling something exclusively, meaning, that the site’s sole purpose is to spread information rather than sales then it should not be paying as much as a commercial site that has a huge budget. Also these types of results (your site) are relevant for users and give them what they are looking for, instead of a sales page and a “buy this thing now or you will die!” approach. We want the users to buy or fill out leads, but we don’t want to give them the impression that it’s ALL we want, so maybe tack on a newsletter signup link. You can use Aweber, they are cheap and good. Also tack on a few information links on the blogroll or in the posts. To really beef up your QS, send some inbound links from other blogs, directories, sites, forums, wherever really. Just pretend you are SEO’ing it as well as using it for a PPC campaign. Within 2 weeks or less your QS should jump, your CTR should jump, and best of all, your PPC bid price will drop! In the wise words of Borat.. Wowaweewa!

10- This is not over. Just because your ROI is 2:1-3:1 or better doesn’t mean you are leaving this alone and moving onto the next thing. Your ass needs to go over everything, step by step. Keep a list. What went wrong and why? What changes did you make to it, and what type of effect did it have on the sale/lead/traffic? Ask yourselves as many questions as possible. If you can’t answer it yourself, go to the forums and ask someone there. There is an answers to almost any PPC and affiliate marketing related question on WickedFire.com somewhere, and if we don’t have it, another forum will, or ASK about it, because as great as we may seem to think we are, we can’t read your mind and see what’s going wrong. Be as detailed as possible too!

So there you have it. A blog post of value, quality and meaning. Will it make you millions? I doubt it. But be realistic, you need to try things out and learn them for yourself before you can pass judgement on it or decide it’s “too hard”, because this is not hard at all. This is easy shit compared to any job offline that you may have had to do for a paycheck. So quit sitting on your ass and reading this, and go out and do something about it! The rest is up to you boys and girls, so go make me proud and try it!

[Via Aojon.Com]

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Managing a Satellite Staff

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Mergers and acquisitions, plus flexible time and multiple work sites, have created the need for alternative work situations--and in many cases this means offsite teams. In the electronic age, employees at different sites can be connected by e-mail, fax, telephone and web conferencing. Whether your employees are working at a different plant, factory, office building or simply from home, addressing the issue of satellite staffs is vital to your business’s success.

What type of employee is best suited for off-site work? Specifically, employees must be independent self-starters who do not need an on-site supervisor. They need to be assertive enough to speak up, state views and ask for assistance before situations become critical. In addition, they must be self-critical workers who can evaluate their own work and know when input from others is needed. They must voluntarily seek advice and counsel from others without fear of appearing inadequate, unconfident or unprofessional. And most importantly, they must be able to create their own work day and schedule without the structure of a formal, eight-hour day.

But what problems can arise in a satellite or home office? First, off-siters sometimes complain that they don’t feel like part of the team, that an esprit de corps doesn’t exist because of the physical separation between offices. Also, developing a rapport between supervisee and supervisor can be difficult since the latter isn’t on-site. As a result, it’s easy for milestones and deadlines to go unmet. Unsupervised work can become distracted, off-course and less than optimal. A related issue is “out of sight, out of mind”: An off-siter’s work may not be considered or valued as highly as that of on-siters. And finally, without an externally imposed structured day, work performance can suffer.

So what can you do to ensure that your offsite employees’ productivity and success don’t falter? First, you must clearly communicate your expectations of remote workers, including key milestones and deadlines. The milestones should be firm and short term to ensure that work is acceptable, timely and coordinated with on-site employees. Feedback on progress should be specific, measurable, timely and action-oriented. Above all, your remote workers should feel that they can easily seek out a supervisor for advice, counsel and input.

To further ensure accountability, goals must be clearly stated and written to guarantee agreement between all parties. An oft-stated truism applies here: “If you don’t know where you’re going, you’ll probably end up somewhere else.” Starting off on the wrong foot or in an inappropriate direction can spell disaster, especially when working at different sites. In addition to goals, agreed-upon standards and level of quality will help eliminate any doubt about what’s required. Reporting relationships also should be outlined; each employee must clearly understand to whom he or she reports. Having the line of authority and responsibility clear greatly improves the intensity, effectiveness and quality of the reporting relationship.

The final aspect of off-site management to consider is communication. Often, e-mail is the easiest and the quickest way to communicate, but it can make expressing emotion difficult and can lead to misinterpretation. Someone who is always succinct in e-mails may come across as rude to a friendlier co-worker, while a good-natured joke might lose its intended humor and be read as an insult by the recipient.

The most effective means of sending and receiving messages is a combination of e-mail, faxes, regularly scheduled telephone conference calls, and video and web conferencing. The latter are particularly important since they contain the all-important aspect of seeing the people with whom you are speaking. While this visual component can help facilitate personal relationships, nothing can replace the quality of a face-to-face meeting. To maximize interpersonal interaction, create rapport between employees, and improve working and personal relationships, in-person meetings should be scheduled at least quarterly.

David G. Javitch, Ph.D., is Entrepreneur.com's "Employee Management" columnist and an organizational psychologist and president of Javitch Associates, an organizational consulting firm in Newton, Massachusetts. With more than 20 years of experience working with executives in various industries, he's an internationally recognized author, keynote speaker and consultant on key management and leadership issues.

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