Monday, September 3, 2007

7 Habits of Business Success

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The elusive dream of business success captures the imagination of aspiring and existing business owners everywhere. A vision of flowing profits, industry respect, thrilled customers, and a balanced life. This vision is only possible by developing habits that drive business success. Take the time to learn the 7 habits of business success.

The 7 Habits of Business Success

Habit 1. Cultivate Inner Networks: Entrepreneurs practicing the art of business success know the power of networks. They take the time to identify and build relationships with key peers, mentors, and advisors. This inner network provides support, direction, and an increased number of people to assist. Having an inner network of 5 people who have a network of 5 more, grows the network exponentially.

Habit 2. Customer Centric: Business success requires an unwavering commitment to the customer. This commitment encompasses a mindset of understanding the customers' world. Understanding the customers wants and needs provides the business with a greater opportunity to earn a loyal customer base. Focus away from business and profits, and toward what you can do to improve the life of your customers.

Habit 3. Humble Honesty: Business success requires the ability to know your strengths and weaknesses. Being open and honest about yourself and your business creates growth as an individual and as a company. Don't spend time developing weaknesses. Find help for weak areas, enabling you to focus on strengths. In the book, "Now, Discover Your Strengths", Gallup Organization reveals that building our strengths instead of fixing our weakness is the path to mastery and success. Take the time to know yourself and business.

Habit 4. Adaptability: Business success requires the ability to adapt to changing situations. Nothing ever goes as planned. The world of business is full of surprises and unforeseen events. Using the habit of adaptability allows business owners to respond to circumstances with the ability to change course and act without complete information. Being flexible allows us to respond to changes without being paralyzed with fear and uncertainty.

Habit 5. Opportunity Focused: Problems are a regular part of business life. Staff issues, customer misunderstandings, cash crunches- the list is endless. To achieve business success, look at both sides of the coin. Every problem has an opportunity. Being opportunity focused makes the game of business fun and energizing.

Habit 6. Finding A Better Way: Productivity is the cornerstone of business success. Formulate the habit of finding a better way to make your business more productive. This will create more time to focus on the critical issues that drive sales and profit. Productivity can be enhanced by technology, automation, outsourcing, and improving business processes.

Habit 7. Balanced Lifestyle Management: A business can consume an owner's time and energy. It's easy to allow the business to take control of your life. Business success requires the habit of balancing all aspects of your life. Separating time for daily business tasks, profit driven tasks, and free time is a habit that will make your business and life more enjoyable. Take the time to plan each week.

Learning and instilling new habits in your daily business life can have a dramatic effect on your level of success. Review each of the 7 habits. Choose one habit to focus on for a month or until you achieve mastery. Gradually incorporate each of the 7 habits of business success into your life and attain your business dreams.


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Tuesday, July 17, 2007

7 keys to making more moolah from your copywriting

Nashville entrepreneur is invested in vinyl records
http://eat-healthy-every-day.blogspot.com/

Before you write one single word!

#1: Know what the heck you’re talking about. In other words, do your research. Spend time getting into the mind of your prospect.

Convince yourself this is the best product ever and everyone needs to know about it. Use the product!

I always request samples and use whatever I’m working on (with the exception of the male potency stuff. Doesn’t work for me and my husband swears he’ll never need it).

I want to see and feel a difference the product makes on ME. In other words, I’m convincing myself before I try to sell anybody else!

Many times, I’m so certain the product works, I write my own testimonial in my package!

If you’re working on a product and don’t believe its value -- do yourself a favor and turn down the job. The odds of failure are great — and why do you want to sell a crappy product anyway?

#2: Work with a few clients – and really get to know their business! I’m in my 8th year as a freelance copywriter. And I’ve found the years I worked with just 2 or 3 clients produced more revenue than when I worked for 6 or more companies!

Of the 14 packages I wrote last year, 9 were from one client. They were a variety of nutritional products – but all were going to the same demographics and files! That means I knew immediately whom I was writing to.

I didn’t have to “learn” my market every time – just had to get into the benefits of the product. And because I was familiar with the company, I knew their risk tolerance. That helped avoid a lot of edits from the legal department!

How to handle “writer’s block”:

#3: Stop staring at the blank screen! If ideas aren’t coming to you, get up and do something else. Give yourself permission to goof off. When I’m stuck, I take my 96-year grandmother to Wal-Mart...tackle a new recipe in my favorite crock-pot cookbook...or take a nap. Sounds contrary to SPEEDwriting, doesn’t it? Well it’s not. Here’s why...

Before I enjoy these diversions, I tell myself, “Ok, Carline, you can take a break, but you need to come up with a headline, or lead.” Then I get up from my computer.

What I’ve done is given my subconscious a direct order to start working. While I’m “goofing off”, my subconscious is free to be as creative as possible.

Many times I’ve burned a recipe because right in the middle of cooking, an idea pops in my head. I start writing it down and am usually back at my computer and raring to go!

Don’t believe me? Then read the book, "Psycho-cybernetics" by Maxwell Maltz. You'll discover how to unleash the power of the subconscious mind. Then, try it for yourself. I promise—it’ll work for you!

#4: Never start with a blank screen! You get writer’s block ‘cause you don’t know what to say. Plus that blank page can be very scary!

So the first thing I do when I start writing is to quickly fill up the blank page. For example, you know you’ll need an order form, guarantee, testimonials and other static elements—so go ahead and cut and paste some standard ones into your document.

Then write the words, “Big freakin’ headline goes here!” – Hey, look, you’ve already got at least 3 pages of copy — and you haven’t even written a word yet!

Don’t worry, you’ll eventually tweak your original headline and make it stronger — but at least for now, you’ve got something!

#5: Take rest breaks: Tell yourself you’re only going to write for 15 minutes and then you’ll take a break. That’s easy right? What you’re doing is called “baby steps” – take a huge project and break it down into easy to handle segments.

After 15 minutes, you can take a break. But most likely, you’ll find you’re writing for 30...45...even an hour or more!

#6: Don’t reinvent the wheel: Ask clients if they have standard elements of a package they prefer to use.

For example, one of my clients uses a standard order form for his promotions. Why spend time writing a new order form when it’s going to get dumped and replaced by the standard one?

Instead, focus your time on writing a strong headline for the order form and killer copy for the positive acceptance statement (the “YES! I want to ... section of the order form).

#7: Minimize distractions: When you’re in heavy-duty writing mode, keep your momentum by eliminating distractions.

In the movie, “The Pursuit of Happiness”, Will Smith’s character found out he could save 8 minutes a day just by pushing the button instead of physically hanging up the phone after every sales call. And he saved even more time by not drinking water so he wouldn’t have to go to the bathroom.

What he did was maximize productivity by minimizing distractions. You can too.

Put your phone on mute while you’re working. Contact your client and request any additional info by e-mail only...let your neighbors know you really do have a job and not to “pop in”...and post a sign on your door that says “WARNING: DON’T BOTHER ME UNLESS YOU’RE BLEEDING!” In other words, do whatever you need to protect your writing time!

I know I promised you 7 keys to speedwriting. And I hope these are helpful to you. But a good copywriter always delivers more than promised. So here’s probably the real key to my success...

#8: Love what you do and “niche your passion”. When I first started copywriting, I took whatever job I could get. I needed the money and the experience. But I didn’t achieve real success until I focused on just one area and made myself an expert.

I love the alternative health field and I love writing about nutritional supplements. So now, 90% of my projects are for the nutritional health field.

I turn down projects that push me too far away from my niche. That way, I stay focused on the pulse of my market...and write faster, more profitable copy!

Carline Anglade-Cole


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Internet Scams or Internet Fools

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It is common knowledge that there are a lot of scams on the Internet, but there are many more great opportunities to start your own Internet Home Business as well. Signing up with a proven system to start your own Internet Home Business is a great way to start, why would anyone in their right mind want to start from scratch, while the tools are already there for you to shoot out of the starting blocks.

A proven System has another powerful advantage, branding this is the most powerful marketing strategy there is. Take a moment and think about Mc Donald's, who started with one small outlet and developed a business strategy based on branding and a house style that has been duplicated thousands of times over to become a worldwide brand.

In the heading I used the words Internet Fools, without being disrespectful to anyone I would like to elaborate on this. There are a number of people looking to start their very own Internet Home Business who then decide to sign up for a program to make themselves a great deal of money, they are not fools for doing this as long as they find a program that suits them, as they are the ones that will be doing the work.

But then, they sit back and do nothing, expecting the money to roll in so fast that they have to open a second bank account because the first one is overflowing, and does it?... Wake up call! NO it does not; believe me this will never happen. They then complain that the system they chose does not work and in some cases the system gets labeled a scam. They then go off and do exactly the same thing all over again and start with another Internet Home Business Opportunity, now this to me is foolish to say the least.

"For the system to work, you must work the system"

Remember when choosing a system; be sure to choose one that suits you, as you will be doing the work to make your business successful. For the system to work you must work the system, To me this is good business integrity you are given all the tools you need all you have to do is implement them.

My mind will not allow me to understand why some people think that making money should in tale: no effort on their part, no investment, just a lot of earnings. Wow do we not all wish this was a possibility! Or do we?

Ian Lovelock Internet Home Business owner http://www.goldincome4u.com - The best thing we ever don
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Thursday, June 28, 2007

Missouri starts small business Web site


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Missouri Gov. Matt Blunt and Secretary of State Robin Carnahan on Tuesday launched a new Web site designed to help Missourians start their own small businesses.

Called the Missouri Business Portal, the Web site is designed as a one-stop access point for business owners to interact with state government support agencies, Blunt's office said in a release.

The site is organized into four main categories: research, register, maintain and resources.

The register section guides business owners through the processes and contact points to complete the required registration forms for the state. The section also provides Internet links to cities and counties to assist businesses in complying with local requirements.

The maintain section provides businesses with information that helps with filings, taxes, employee issues and steps required to end a business. It is designed to help businesses maintain growth by providing access to information about raising capital, market development, employee concerns and environmental compliance.

The site is a collaboration among the Secretary of State, the Department of Economic Development, the Department of Labor and Industrial Relations, the Department of Revenue, the Office of Administration and the Small Business Development Centers.


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