Sunday, September 2, 2007

Starting your own home based business

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One of the biggest growth areas in modern economies is the amazing growth rate of home businesses.

The event of the internet has made the ability to work at home not only possible, but downright advantageous. With a computer and a small home office the ability to generate income from home has brought lifestyle benefits to millions. Benefits such as spending time with children, flexible working hours, no traffic commute and no bosses to deal with are just the begining of home business perks. Many people have also discovered that starting a home business leaves their prior income level in the dust. Those who successful learn the home business lessons not only find an income, they can also find riches and the satisfication that comes from achieving financial freedom for their family.

This new wave of home businesses is particularly lead by women. Women who choose to stay at home and keep their children out of child care still have the desire to provide for their families, these are women who have grown up in the 80's and 90's in the post feminist era and domestic duties alone does not inspire them. Women realise that in western economies no family can get ahead on a single income. So despite the heavy demands of running a home many are using the few precious hours they get when their children are asleep or playing to get online and start businesses.

Some start up there own companies with product and inventories filling up spare attic and garage space. However many recognise the benefit of acting as agents and selling online without actually stocking any product.

There are a variety of ways to run a successful home business that will earn extra income for the family.

One way is to tap into the billions online. Probably the easiest way to do this is to create blogs and websites that utilize google adsense. The pay per click income can be anywhere from dollars to thousands per month depending on the number of visitors. Women seem to be especially good at creating sites that attract other women. Gone are the days where women could get together to chat over domestic duties (i.e. the old monday washing day, etc), so the modern women now communicates online. And there are plenty of online communities to chose from. More income can be realised by adding other google products and service offers as well. Likewise other major search engines like yahoo have similiar programs.

Another way to make money through a home business is via afliliate marketing. This is providing clicks, leads, and sales via affiliate programs such as clickbank and clixgalore. Profits can be up to 75% per sale. No products to stock as you act as an agent and many of the products are immediately downloadable off the net.

The internet has produced numerous new MLM. Whilst in the past multi-level marketing got a bad rap thanks to people alienating their friends, today MLM advertises online. There are hundreds of different MLM. Some like Global Domains International offer web hosting services, others like SFI offer traditional products - coffee, cleaning products, etc. Like any business an MLM does not grow itself and requires intellegience and work to succeed, but once start can it can generate its own momentum.

Another home business that my own wife has succeeded at is Ebay. Millions of products each day are sold worldwide via ebay. The main trick here is to source your product cheaply. Essentially Ebay is a combination of an electronic action house and mail order. Because the customer has to wait for their product to be delivered via post, they expect a discount to what they would have to pay in the store. However as you have no retail shop overheads, selling at a discount is still profitable. Like any business though watching the product margins and meeting customer demand are the keys to success.

During the start phase of any home business, I recommend that you don't rely on it as your primary income source as with any new business mistakes are made and growth can take time, but once this is achieved your home business might become your only business. You might need your husband to quit his job and have to help the new boss at home because the home business produces more income than any job he might have and you now need his help to mind the children!

Remember unless you try you don't know what your potential is.
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Saturday, July 21, 2007

Hit Big on Google With "Turn-the-Corner" Keywords

Sewing success
CanadianMedsWorld.com

There are people searching online who desperately want the solution you offer. They just don't know about you yet. Use this little-known turn-the-corner Google strategy to tell them about your solution, and they'll buy from you.

Every year at Christmastime, the Salvation Army sends out troops of bell ringers to stand on street corners and at entrances to grocery stores and shopping malls ringing brass bells, collecting donations, and saying "God bell you" to every kind soul who chips in.

There's no lack of Christmas advertising and soliciting already going on from relief organizations and charitable societies, from signs to TV ads to billboards to phone calls and more. So why the bell ringers? They're there to divert your attention. A ton of folks who wouldn't go looking for the Salvation Army otherwise will cheerfully give a donation if they're reminded of it on the spot.

It's the art of getting you to "turn the corner." Making you interrupt what you were doing, or looking for, or chasing after, and head down a different path. This is a vital skill if you want to reach into new, profitable markets and pluck out the big plums.

Our client Scott teaches a very contrarian approach to solving acne and other skin conditions. He argues that they are a symptom of another problem, far from being merely skin-deep. A messed-up complexion, he says, is a sign of toxins in the body. Eat a solid diet and clean up your colon, says Scott, and you've just rid yourself of a major root cause of adolescent and young adult skin problems.

Scott says he can solve your acne, but he's a nutritionist. That means if his approach works, it will solve not just acne but a whole spectrum of health problems--problems that Americans and Europeans spend millions, in some cases billions, of dollars every year to fix.

Most people who go to Google in search of a solution to acne are looking for some product they can glop on their face and get rid of the symptoms. That's not what Scott offers. Does this mean that he shouldn't try advertising to them? No, because he's got what he argues is a real solution to acne, and people are searching for it, so he can tell his story:

Serious Acne Alternative
Why Your Acne May Actually Have Nothing at All to Do with Your Skin
TheAcneAlternative.net

Most people assume that acne is just a skin problem and nothing more. So the ad attacks that assumption head-on. That may be the only way to get people's attention in his market.

Again, Scott is a nutritionist, and his most likely prospect is the person who is already nutrition minded. Still, his solution to acne could double or triple his sales. Or it could account for no more than 5 to 10 percent of his total business. Either way, those are customers that he can't get any other way.

So in Scott's market, "acne" is what we call a turn-the-corner keyword.

We've got a turn-the-corner keyword or two of our own. People go online every day looking for information about Yahoo/Overture. We bid on the keyword "Overture," and our ad is there inviting people to consider the Google alternative:

Overture: Beat the System
Discover the AdWords Alternative
Lower Bid Prices & Instant Results
www.PerryMarshall.com/adwords

This accounts for a significant number of our sales. We're not out to convince anyone not to use Yahoo/Overture. On the contrary, if you're not advertising on Overture now, you should be. It's more traffic for you.

But we're all about Google AdWords. "Overture" and "Yahoo" are turn-the-corner keywords for us. All the while, we can bid on these terms and make sales year in and year out because we provide the same solution they're looking for when they search on those terms: more traffic at better prices.

It's the same reason that this ad works:

The Lithium Alternative
A Rechargeable Solution to Alkaline
Saves You Time, Money & Frustration
LithiumAlternative.com

If you're selling lithium batteries and you know that your product is a valid alternative for certain applications that use alkaline batteries, then bang your gong and tell the world.

Sell Results, Not Procedures
After all, what people who search on "alkaline" really want is long-lasting power for their electronic device. If you provide that in a different type of battery, then go on Google and tell them. If you sell acetaminophen and you know your product can relieve headaches and pain for the people who are looking for ibuprofen, then tell them.

You may already be doing this unconsciously. Now it's time to do it consciously. Don't limit yourself. Think of any and every problem that you offer a solution for, and then do whatever you need to do to catch the attention and sell to the people who wouldn't have thought of you but still want your solution.

Know which of your keywords are turn-the-corner keywords, and know that you need to employ a special strategy to make them work. Use seductive copy. Take a different angle, a different attitude, a different message. People will buy.

More Turn-the-Corner Examples
Notice the assortment of imaginative ways that these advertisers are catching people's attention and getting them to turn the corner:

Be contrarian. Most folks who search on ADD are just trying to "deal with it"; they don't think of it as a powerful asset.

ADD Secret Revealed
Find Out How ADD Can Lead to Genius, Creativity & Great Success.
www.ADD-ADHD-Success.com

You find this ad on Google when searching for "hemp." How's that for contrarian?

What Would Jesus Wear?
Fairly traded, sweatshop-free unique gifts & accessories.
www.jesuswearsfairtrade.com

Be controversial. This ad came up in a search on "evolution." It boldly plays to the modern debate.

Intelligent Design Truth?
Read why there is strong evidence of an intelligent Creator.
ChristianityToday.com/ctmag/

Most folks who search on "Darwin"--which is where this ad showed--aren't looking for T-shirts. But a lot of them will gladly consider the idea once you suggest it.

Charles Darwin T-Shirt
Not a fan of intelligent design?
Try some intelligent fashion!
www.therealretro.com

Warn:

Flatulence: The Facts
Don't Treat Your Flatulence
Until You Have Read This Report
www.infobasset.com

Be deliberately ambiguous:

Organized Religion--2006
7 Great Lies Of Organized Religion
"A Hard Look at Past & Present"
CoffeehouseTheology.com

Be the ambulance chaser:

Vioxx Injury Lawyers
Class Action Lawsuit Attorneys
Finch McCranie, LLP
www.Product-Liability-Lawyers.org

This ad came up in a search on "Vioxx."

You Can Reach Three Kinds of People
This approach is how you're going to reach prospects that you might have overlooked. It's built on three possible scenarios:

1. There are people who'll gladly buy what you offer, but they don't know about you, or they aren't thinking about you at the moment.

2. You've got an alternative solution to a common need.

3. You've got a completely contrarian approach to a problem, which defies conventional wisdom.

Go after the ones who want your solution, but don't know it yet. You'll win over new customers that your competitors are overlooking. Hit the right need and you could multiply your traffic tenfold.

To learn more about Google AdWord strategy, read Ultimate Guide to Google AdWords from EntrepreneurPress.com.


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