Claude Hopkins Prophetic Insights

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In 1918 Claude Hopkins published the book "Scientific Advertising." This book was so revolutionary - and so fundamentally correct - that I can say the following with a straight face:

Every person who is successfully selling online in 2007 is following Claude Hopkins' advice from 89 years ago, whether they know it or not.

In fact Bryan Todd and I consider Scientific Advertising such a landmark text that in our own book "The Ultimate Guide to Google AdWords" (now at your local bookstore), each chapter has a segment called 'Advice from Uncle Claude' where his sage advice applies to today.

At the end of Scientific Advertising, he makes a statement that for decades appeared to be tragically, almost dangerously wrong:

"Most national advertising is done without testing. It is merely presumed to pay. Such methods, still so prevalent, are not very far from their end. The advertising men who practice them see the writing on the wall. The time is fast coming when men who spend money are going to know what they get. Good business and efficiency will be applied to advertising. Men and methods will be measured by the known returns, and only competent men can survive.

Only one hour ago an old advertising man said to me, "The day for our type is done. Bunk has lost its power. Sophistry is being displaced by actuality. And I tremble at the trend."

Little did Uncle Claude know that TV would come, and with it, stupid slogans and talking socks and hundreds of billions of dollars of ads that nobody ever bothered to measure. Surely he was rolling in his grave.

But then the Internet came... and Pay Per Click, an auction where bids in every niche would be different... and 89 years later Uncle Claude turned out to be exactly right.

In 2007, the nonsense is being pounded out of advertising at breakneck speed.

This is bad, bad news for the bunk and sophistry guys. And media queen ad reps who persuade with mini-skirts and succulent cleavage. But it's good news for you and me. And the thing that Hopkins couldn't have forseen was how entire niches and new markets are now created almost overnight, just by understanding your customers and responding to their needs.

At the beginning, this whole PPC game looks really easy. ("Loookeee here, honnnnny, we're gonna get riiiiiiiccchh with thiiiiiiis!") Then you do it for awhile... and fork over your tuition at the School Of Hard Knocks.

Fun, fun, fun.

Those who persist, though, begin to break through. With competent mentoring, it takes about six weeks to 'get it.' You begin to see through the haze... Oh, it's about the conversation inside the customer's head. It's about matching your offering, your message, your story to their desire, then following through and delivering satisfaction.

Once you get it to work, it's addictive. You can't get enough.

Perry Marshall, perrymarshall.com

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Whats it like to get paid big bucks in a bathrobe?

HOUSTON ENTREPRENEUR TAKES A BITE OUT OF DALLAS

Ever wonder what it would be like to get paid really big bucks and still be in your bathrobe?

Man think about it, no getting up early, driving to work through bumper to bumper traffic. Not to mention having to listen to your [ Dare I Say it] BOSS.

My stomach hurts just thinking about it.

I hate, no despise having to get up, get dressed , and head out to the same old job. While at work I often day dreamed about getting paid while drinking coffee,still in my bathrobe. Ahhh! what a life...

Back to reality! Boss wants to see me. [ Well not any more]

So one day while working [ Really Surfing the Internet ] I came across a web site that talked about getting paid big bucks in your bathrobe.

No seriously that's what it said. After reading the article it talked about making money online by using a service offered by Google.

The article when on to say that you can really make money by just writing a few lines of words, and when in to detail step-by-step on how to do it.

It appears that Google offers a service that allows you to write small ads and these ads are plastered all of the internet. Then it goes on to tell you how to get paid big bucks doing this.

My mind when numb thinking that if I took the chance , I could say goodbye to my mean old BOSS! It also meant that I could get up late and get paid some big bucks while in my bathrobe.

In short I signed up and I'll be the first to say....

"Life ain't so bad when you have no BOSS!"

I really would like to explain how this is done, but I don't think I will have the room to talk about it all here.

To get all the details to how to get paid big bucks in you bathrobe , you can get them here. http://get-paid-at-home.com/recommends/bathrobe.php

Sam Johnson is a contributing editor at http://get-paid-at-home.com For helpful tips and reviews visit Sam.

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