Thursday, October 11, 2007

Hold The Coffee! Caffeinated Donuts and Bagels Could Provide That Morning Buzz!

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DURHAM, N.C., Jan. 24 /PRNewswire-FirstCall/ -- If that cup o' joe you drink each morning to get moving is getting old, just wait. You soon may be able to get the same jolt from a donut or bagel. A North Carolina scientist has developed a way to add caffeine to baked goods and is now pitching the concept to some of your favorite bakeries and coffee shops.

Buzz Donuts(TM) and Buzzed Bagels(TM) are the brainchild of Dr. Robert Bohannon, a molecular scientist living in Durham, NC. Dr. Bohannon has developed a way to mask the normal bitterness of caffeine so that it can be used in food and pastry products such as bagels and donuts.

"I had the idea for caffeinated pastries several years ago, but the bitter taste of the caffeine would always overwhelm the flavor," says Dr. Bohannon, who is president of Onasco, Inc. "I eventually worked with some flavoring experts and designed a method to mask the bitterness, which led to successfully adding the caffeine equivalent of one to two cups of coffee to the food item."

Dr. Bohannon has already approached well-known chains including Krispy Kreme, Starbucks and Dunkin' Donuts about his invention. He thinks it's just a matter of time before caffeinated pastries become a morning mainstay. He has already patented the idea along with a method of controlling the amount of caffeine contained in the food.

A typical cup of coffee contains 50 mg of caffeine. Caffeinated pills contain between 100 to 200 mg per capsule.

"Some people get their caffeine buzz from soda, chocolate and other sources besides coffee," continues Dr. Bohannon. "The Buzz Donut and the Buzzed Bagel lets them get the caffeine buzz by simply eating a delicious pastry item."

For more information, visit www.buzzdonuts.com.

About Dr. Robert Bohannon

Robert C. Bohannon is a scientist and entrepreneur with a wide variety of developments to his credit, including developing rapid tests for infectious diseases such as bird flu and HIV. He holds a BA from the University of Colorado at Boulder, in Molecular Biology and a PhD in Molecular Virology from the Baylor College of Medicine. He resides in Chapel Hill, NC with his wife and three children.


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Friday, September 14, 2007

10 Weird Businesses That Make Money Out Of Nothing

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http://www.alchemygoods.com/

Two years ago, Eli Reich was a mechanical engineer consultant for a Seattle wind energy company when his messenger bag was stolen. The environmentally conscious Reich, who rode his bike to work every day, decided that instead of buying a new one, he would simply fashion another bag out of used bicycle-tire inner tubes that were lying around his house. Soon compliments on his sturdy black handmade messenger bag turned into requests. "That was the catalyst," says Reich, who obtained a business license, gave up his day job, and quickly launched Alchemy Goods in the basement of his apartment building. The company's motto: "Turning useless into useful."

http://www.BoomerangBoxes.com

When Marty Metro and his wife added up the number of times each of them had moved over the years, it came out to an astounding 29 times. Metro knew they weren't alone in using massive amounts of cardboard boxes and was convinced he could help movers, businesses and the environment by creating a solution to the cardboard quandary. For now, BoomerangBoxes.com offers an online exchange for those outside the delivery area to link up and exchange boxes with others for a nominal fee. With annual sales projections exceeding $750,000, the company boasts 75 percent-plus gross margins.

http://www.pickydomains.com/

Eugene Gromov is a domain wizard. Software developer by trade, he has accidentally discovered that software companies are having a hard time finding available domains for their new products and services. But coming up with unique, memorable domain names was his hidden talent. After naming domains for others part-time for three years, he was literally forced into going into domain name business full-time. “When I started getting multiple orders a day, I realized that I can’t do it on my own any longer. I needed help”. So he launched PickyDomains.Com a site that aggregates orders for domain names and shares 50% of the profit with people who name domains for him.

http://www.invisiongolf.com/

While golfing with his brother one day, Andy Yocom saw prime advertising space on the flags on the course. He and his brother Timmy reasoned that any marketing messages would get prominent attention if they were placed on the flags, since golfers focus on them when they take their shots. Today, Invision Golf Group has expanded its advertising and marketing services beyond just flags to include whole golf course sponsorship-from banners in locker rooms to advertising on golf carts. The strategy is working: At press time, the sales were standing at $300,000 a year, and the company now has a presence on 142 golf courses in 26 states.

http://knifethrower.com/

Ten years ago, The Great Throwdini (David Adamovich), now 59, retired as a physiology professor, bought a billiard hall and took up knife throwing. Adamovich now holds six world records and performs about 20 solo shows a year. He has performed on Broadway, at corporate events and weddings and on TV shows such as "Late Show with David Letterman" and ESPN's "Cold Pizza." He makes around $100,000 a year for his knife-related ventures, but for $75 an hour Adamovich also offers private lessons at his Long Island, N.Y. home.

http://www.lemonaidcrutches.com/

Leg casts decorated with Sharpie markers are so five years ago. What’s the new must-have item for the injured fashionista? Designer crutches, of course. For Laurie Johnson, founder of LemonAid Crutches, the idea of adding a little pizzazz to the drab world of medical supplies was born out of terrible tragedy. In 2002, a small-plane crash took the lives of her husband and 2-year-old son, and left her with a broken femur that wouldn’t heal. A year later, still in emotional and physical pain, Johnson decided to take life’s lemons and make lemonade. It all started when her sister spray-painted Johnson’s crutches and fabric-trimmed the handles. “I sat there thinking, ‘Oh my gosh, this is so silly, but they make me feel better!’” says Johnson, 46. “I said, ‘If I feel this way, someone else is going to feel this way, too.” And though the designer-crutch business may seem like a small niche, Johnson has big plans for several new projects, such as offering crutches to children’s hospitals. Last year Lemon-Aid brought in just under $150,000.

http://www.recycledseatbelts.com/

Betty Funk's purses, made from used seatbelts, are so strong you can pull a truck with one, as a customer found out when a tow rope proved too short. The purses are so strong, you could whack a purse snatcher into next Tuesday. The strap won't rip, either, if you get into a tug-of-war with a pilferer. After all, the purses are made from material designed to save your life. Some people balk at the prices, which range from $40 to $130, depending on the size of the bag, and can rise to $160 for custom-made bags. But the business is booming. The company has sold close to 1,000 bags so far.

http://www.ustarnovels.com/

Like so many great business ideas Katie Olver’s eureka moment came to her out of a desire to buy something that didn’t exist. She was on the look-out for a personalized novel as a present for a friend, but the only ones she could find were for children. With a little persuasion, she convinced her partner of seven years, Jon Reader, to help her turn the idea into a business, and got to work on setting up U Star Novels, a series of personalized romance novels where the reader is the protagonist. The 2007 revenue is expected to be around $140,000.

http://www.itsyousmall.com/

Ralph Trumbo is neither an athlete nor a celebrity. Nevertheless, he has a bobblehead likeness of himself sitting on his mantel. Bobbleheads, those shaky-headed 3-D caricatures, have jiggled free of their mass-produced roots of an earlier generation. Once merely featureless figures decked out in team colors and handed out on game day, they now depict just about anyone who wants one. Ralph, who graduated from the University of Iowa with a fine arts degree in 2002, has been drawing caricatures since he was a child. He turned that interest into a job making bobbleheads after graduation. He won't say how many he makes beyond ''quite a few.'' Prices range from $150 to $200.

http://www.gaming-lessons.com/

Tom Taylor never expected to be a player in the business world; he just wanted to play video games. But as he got better and better, his passion for competitive gaming--and his desire to share his expertise with others--grew. Last year, Taylor, a top-five rated player in the pro-gaming circuit, started a video game coaching business to help others who wanted to improve their games. "I wanted to offer them a shortcut so they didn't have to go through what I did to learn," says Taylor, who started playing video games at age 7. Running his business, Gaming-Lessons, out of his Jupiter, Fla., home, Taylor draws dozens of clients from middle-school kids to middle-aged parents and from college students to celebrities. His fees? A whopping $65 an hour.


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Monday, June 25, 2007

Is a Super Bowl Ad Really Worth the Cost?


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One Super Bowl ad runs $2.6 million. Is it a good investment? What else might an advertiser do with that kind of cash? Do the people’s favorite ads even get the best results?

Super Bowl ads have, for years, been little more than a beauty contest for advertising agencies. When a company selects an agency's ad to represent it during the Super Bowl, it’s sort of like choosing a girl to represent a state in the Miss America pageant. Super Bowl ads are an iconic, cultural phenomenon that makes very little sense; essentially, they're the advertising equivalent of bathing-suit-clad girls with big eyes and high heels talking about their dreams of world peace.

Over a year, the price of one Super Bowl ad could provide your company exposure to 50 percent of the population of Southern California. It would buy you enough radio repetition for the average listener to hear your ad four times a week, 52 weeks a year throughout Los Angeles, San Diego, Orange County and the Inland Empire (Riverside and San Bernardino). Altogether, $2.6 million could buy you several thousand ads, which would reach a total of nearly 15 million people.

Paying $2.6 million for an ad to air during the Super Bowl might possibly be the dumbest thing you could do with $2.6 million. Or the smartest. It all depends on what you communicate in the ad.

The Dumbest Super Bowl Ad of 2007: FedEx Ground
Although this was one of the more clever and entertaining ads this season, it'll also prove to be counterproductive. Remember the ad? A bunch of people are sitting in a conference room …

MANAGER: FedEx saved us with their overnight service, so we’ve added FedEx Ground for everyday shipping.

JOEL: Ground? That doesn’t sound fast.

RELAXED GUY LEISURELY HOLDING COFFEE: Actually, Joel, FedEx Ground is faster than you think.

MANAGER: We can’t judge things by their name. Don’t you agree, Harry?

EXTREMELY HAIRY GUY: Absolutely.

MANAGER: Eileen?

GIRL LEANING HARD ON HARRY: Of course.

MANAGER: Joy?

JOY: (Gives an effervescent giggle with a beaming smile)

MANAGER: Bob?

BOB: (Bobs his head up and down in an extreme fashion)

GUY WITH HUGE DOUBLE CHIN: You see, Joel, we all agree that FedEx Ground is fast, despite the name “Ground.”

MANAGER: Well said, Mr. Turkeyneck.

The ad ends with the FedEx logo revolving quickly to reveal four variations--FedEx Ground, FedEx Express, FedEx Kinko’s and FedEx Freight--while an off-camera announcer says, "FedEx Ground. Fast. Reliable. And for less than you think."

Here are the major problems with the ad:

  1. The ad clearly illustrates that Joel was right; you can judge things by their name.
  2. The people arguing that FedEx Ground is fast “despite the name” appear bizarre and ridiculous. Joel is the only normal person in the room. We identify with Joel, not with the others.
  3. “For less than you think” is ambiguous ad-speak. Specifics are always more powerful than generalities. “For as little as $2 a package” is specific. And far more impressive.
  4. The ending of the ad is soft and unfocused. We’re not yet convinced that FedEx Ground is a worthy alternative to UPS, and it seems that FedEx isn't completely convinced either. In the end, the company wants to be sure that we realize there are at least three other FedEx options: FedEx Express, FedEx Kinkos and FedEx Freight.

The Smartest Super Bowl Ad of 2007: Two Lions for Taco Bell
Remember the ad? A pair of lions are looking at a group of campers in the distance eating lunch while on safari. The lions smell the new steak taquito from Taco Bell. The rest of the ad is one lion trying to teach the other how to pronounce “carne asada,” the type of steak used in the taquito.

Here’s what makes the ad work:

  1. A lion is king of the jungle; its opinion is respected.
  2. Lions are meat-eaters, absolute carnivores.
  3. Viewers learn how to pronounce a strangely spelled word--carne asada--thereby increasing their comfort level when ordering the item at Taco Bell.
  4. The ad ends with a mouthwatering close-up of freshly grilled carne asada steak as it's being sliced. You definitely want to taste it.
  5. The ad is focused on one thing: the carne asada steak taquito. Taco Bell’s agency had the wisdom not to include any images or descriptions of other Taco Bell products.

TV is an impact medium. But there will be no impact if the viewer isn’t paying attention or if your ad's message is unfocused. The Super Bowl is the one event each year that guarantees viewers will be paying attention. We tune in as much for the ads as for the game.

Are your ads entertaining but counterproductive, like the FedEx ad? Or are they entertaining, focused and convincing like the Taco Bell ad?

Follow the lead of FedEx Ground if your goal is to entertain America. But if you want to sell product, I suggest you study Taco Bell's script.


Roy Williams is Entrepreneur.com's "Advertising" columnist and the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.


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