Friday, August 24, 2007

Taking the Mystery Out of Mystery Shoppers

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Mystery shopperWho wouldn't love to try luxurious products for free? It's this premise that entices many people to become mystery shoppers.

Market researchers often solicit real consumers to anonymously evaluate the quality of a product or service by purchasing it and then reporting back. It's a seemingly great deal for consumers -- mystery shoppers are reimbursed for their expenses and get to keep the product.

But beware: There are a number of fraudulent mystery-shopping promoters waiting to pounce. In fact, last week the Federal Trade Commission charged a company called Mystery Shop Link with promoting fraudulent claims to consumers who lost millions of dollars because of the service. In a written release, the FTC states:

"In exchange for the $99.95 fee for one year of service, consumers thought they would be trained and certified as mystery shoppers, and would gain access to job postings available through the company, with enough paid assignments available to ensure a steady part-time or full-time income. Instead, consumers received a worthless certification and access to re-postings of other mystery shopping assignments posted by other companies, who were unrelated to the defendants. Consumers still had to apply for these jobs, most of them low-paying, and had no advantage over anyone else who found the postings elsewhere for free."

So how do you find a legitimate mystery shopping gig? First of all, know that you will almost never have to pay to become one. If you come across an ad promoting a mystery shopping service that requires you to fork over any cash, move on.

Also, you should avoid mystery shopping promoters who claim they can get you "certified." Companies that need mystery shoppers usually require no such thing. And if you get a pitch to become a mystery shopper by e-mail or see an ad in your newspaper's "help wanted" section, it's probably best to move on.

To make sure you're not swindled, follow these steps from the FTC to find a real mystery shopping job:

  • Do a Web search of mystery shopping companies. Look for ones that are accepting applications -- and don't charge a fee for you to complete it.
  • Do your homework. There are many books available on the subject, such as "The Mystery Shopper's Manual" and "How to Become a Mystery Shopper." Read up and understand what it takes to be a good mystery shopper.
  • Start with the Mystery Shopping Providers Association Web site at www.mysteryshop.org. You can find out how to register with an MSPA member company, browse available jobs and feel confident that the ones represented there are legitimate.

Source: StartupJournal | Retailing


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Thursday, June 14, 2007

How To Own A Multimillion Dollar Mansion For A Fraction Of The Cost.


10 Ways to Achieve Success as a Lifestyle Entrepreneur

http://www.mprivateresidences.com/

If owning a $2-million to $3-million home complete with tennis courts and a waterfront location in Cabo San Lucas sounds appealing, Calgary-based M Private Residences has a deal for you. Think of it as a time-share on a whole new level. "We specialize in the shared ownership of luxury vacation properties around the world," says co-president Paul Poscente. "The word 'ownership' is key and differentiates us from time-shares. Each investor actually owns an undivided interest in our properties and gets the luxury of travelling to those properties." In other words, this investment property doubles as a getaway home.

Currently, there are 12 luxe homes in M's stable. By the end of the year, there will be 13 homes in six countries. There are two types of shares: class A and class B. When the company was founded in September 2004, A shares were going for $340,000. They're now up to $465,000. Investors who go with the premium shares are entitled to 60+ days of time per year at any one of the homes, explains co-president Ken MacLean. They also pay $20,000 in annual dues for maintenance fees and elaborate concierge services. Class B shares go for $265,000, with $12,000 in annual dues, and allow for 21+ days of use per year. "You're allowed to book a month of time up to two years out," explains MacLean, "excepting Christmas and Easter, which is lottery-based."

Douglas Gray, a former real estate lawyer and author of 23 books, including Making Money in Real Estate, says M's business model is intelligent and eclectic. "They've taken the best of all the investment options out there and blended them into this opportunity," he says. "It's a natural evolution. It will be a good fit for a select group of sophisticated investors." So far, about 90% of M's clients are Calgarians, but the company is expanding east. As the number of investors grows, so does the portfolio. "For every six shares we sell, we buy a house," says Poscente. What's the latest location under review? A property in Italy with its own olive grove and vineyards. "In the morning, you go and test your grapes," says Poscente. "It's living the dream."

[Via Canadian Business]


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