SEO Basics - Good Link, Bad Link

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Your link profile is potentially the most powerful aspect of your SEO efforts, especially in the eyes of Google. Quality counts over quantity, but it is important to get a good list of well-balanced links pointing to your site. Diversification really is the key. Try not to concentrate all of your efforts on gaining links from one source, and similarly try not to gain them using a single method. A number of tactics should be avoided wherever possible because they either offer you no benefit whatsoever or your page may be penalized.

This article looks at the acquisition of links purely from an SEO standpoint and, aside from the really bad linking methods, if a link will provide good-quality, direct traffic then it is definitely still a good link and well worth considering. You will have to use your judgment on this, to a certain extent.

Good Links

Directory Links: Directories are viewed as being a very positive source of links by a number of search engines. Obviously, some directory listings carry much more weight than others and some directories are hardly worth the effort. Be careful to drip feed your site with directory links at first because it is possible that too many too quickly will see your site penalized until your link profile becomes more natural.

Start with the major Internet directories and consider getting links from free general topic directories as well as niche directories and also look at paying for inclusion in one or two of the seriously large directories like the Yahoo directory and business.com. As your link profile expands you can add more directories to gain extra weight.

Reciprocal Links: You may have read that reciprocal linking is dead. While it is true that Google and possibly other search engines now place much less weight on a profile that is crammed with nothing but reciprocal links they still have a place. Keep the number of reciprocal links you use down to a minimum and certainly don't base your entire link building efforts on this one tactic alone.

Again, balance is a big part of reciprocal linking but also of importance is relevance. Regardless of whether you offer a separate links or resources page, or you choose to include the links throughout your site you are still essentially endorsing the site. You will also gain much more credence from a link that is placed on a page containing information relevant to your own page.

Unique One-Way Inbound Links: These should pretty much be the staple diet of your link portfolio. An inbound link that is one way does not necessitate the inclusion of a link back to that page on your site. This can help to give your own pages the benefit instead of handing it out to your link partners. The more relevant and the more important that search engines deem the linking site to be the more weight they give that particular link.

Site Wide Links: Again, these should be used sparingly. Gaining a site wide link means that a link to your site or your pages is placed on a number of pages in a site. Search engines are known to give less weight to links that are procured on this basis but it does help to give your portfolio a more rounded appearance.

Press Release Links: Writing and submitting a digital press release can provide good links. Many press releases are used by other sites and industries related to your site and they may also be included on some major news websites. There are free press release distribution services available, but it is common to need t pay to make the link clickable and to use anchor text.

Article Links: Writing and submitting articles to article directories can provide a large number of links. Not only can you submit one article to numerous directories but each directory has the potential of generating a number of interested websites. These websites also publish your article (which includes an author bio section with your link). This can be a good way to get authoritative sites to link to you.

Community Links: Join forums and include your link in your signature. Post useful comments on other people's blogs and include your link as your username. You should, under no circumstances, spam blogs or forums and only include links on the sites that allow it.

Presell Advertising Pages: Some websites will allow you to include an entire page on their site. In most cases you will either need to pay to have the page written or you, or write the page yourself. Generally the website will also include other forms of advertising but as long as you choose sites carefully this can generate some excellent links.

Bad Links

FFA Sites: An FFA, or Free-For-All page, is one that allows anybody to post any link they like on the page. Typically they are not only useless to your cause, because the search engines ignore them, but they will not generate any natural traffic but may attract the spammers to your doors.

Link Farms: A link farm is a page that contains an excessively large number of links. Some say a page with 100 links directed out of that page is a link farm, but in all honesty it is unlikely that a page will yield much benefit for SEO or non-SEO with more than fifty or so links.

Off Topic: Off topic links are something of a bone of contention. They may offer very slight weight with some search engines because it is quite possible that natural links from certain websites would point to any number of pages on any topic. This appears in the bad link section because they offer very little positive benefit and your efforts would be best placed gaining on-topic links.

Unindexable: Purely from an SEO standpoint, links that cannot be indexed by search engines are completely useless. A search engine spider must be able to follow the link to find your page and provide you with any benefit for that link. Avoid any page that offers to display your link in a frame, or includes the noindex or nofollow robots.txt tags. However, bear in mind that a site that is currently not being indexed by search engines may be a new site. It could also grow up to be the next Google.com and take your link with it.

Conclusion:
Your link profile should appear as natural as possible so vary the good links as much as possible and avoid the bad links. Collect links from as many sources using as many tactics as possible and use keyword variants in your anchor text. By following these guidelines you should be able to improve the appearance of your link profile and, therefore, improve your search engine rankings.

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About the Author: WebWiseWords is a web content writer and is also establishing theseoglossary.com to help those that want to conduct their own SEO. The site includes definitions, articles, resources, and tools as well as SEO tutorials.

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The Microcredit Boom

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Muhammad Yunus, founder of the Grameen Bank -- which grants microloans to millions of poor people -- says he dreams of a day "when nobody will be a poor person." But he believes in capitalism and entrepreneurship to achieve this.

"By defining 'entrepreneur' in a broader way we can change the character of capitalism radically, and solve many of the unresolved social and economic problems within the scope of the free market," Yunus said when he accepted the Nobel Peace Prize for his "efforts to create economic and social development from below."

"Let us suppose an entrepreneur," Yunus continued, "instead of having a single source of motivation ... now has two sources of motivation ... a) maximization of profit, and b) doing good to people and the world."

In the United States, microlending is often achieved through credit cards because formal microlending is too expensive administratively for traditional banks. But many of the neediest people don't have credit histories, and credit cards have very high interest rates.

The Clinton administration introduced a microloan program to be administered primarily by nonprofit organizations that interfaced directly with low-income communities. Since then, the Bush administration has repeatedly zeroed out the microloan budget.

Fortunately, bipartisan support in the Senate, led by Sens. Olympia Snowe (R-Maine) and John Kerry (D-Mass.), restored funding -- a mere total of $2 million for fiscal year 2007 in direct loan funds (used to leverage another $28 million of private money) and $10 million in microloan technical assistance.

In 2005, the Small Business Administration-backed microloan program resulted in 2,474 loans averaging $13,042 and totaling over $32 million. About 45 percent of the loans went to women.

You can help support microlending in the following ways:

• Encourage groups in your community to start and support microcredit programs.

• Donate to microcredit organizations.

• Spread the word. Tell your fellow entrepreneurs and members of community, religious, or ethnic groups.

• Urge your elected officials to support the U.S. microloan program.

You'll find a directory of microenterprise programs in your state, along with other resources on microcredit, at the web site of the Aspen Institute.

Microcredit works. Yunus and Grameen Bank have proved that helping hard-working poor people borrow small amounts of money to start their own businesses can change a community -- whether in Bangladesh, Boston, or Boise.

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Ready To Assemble Furniture, No Tools Needed

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Everything can be upgraded, even the incredibly easy to assemble furniture that we covered last year. The Simple Furniture Company launched its latest brand last week, and it's an upmarket version of Real Simple Furniture. InModern's design is sleeker and more sculptural, with upgraded prices to match (USD 249 for an RSF desk; USD 400 for an InModern desk).

Design aside, the premise remains the same: no tools needed to assemble or disassemble the furniture. The pieces are made of real wood, not particle board, and the wood comes from certified environmentally responsible forestry. Everything is manufactured and assembled in the United States.

We still like the idea of eco-friendly, real simple furniture, and we look forward to hearing from entrepreneurs setting up their own local versions. Come to think of it, click-and-go furniture would be an ideal match for EvolvingVox, the 'temporary ownership network' that furnishes student dorm rooms. Perfect for temporary use, since flat-packable furniture significantly reduces storage space when items aren't in use.

Source - http://www.springwise.com/

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