5 Law Firm Marketing Strategies to Retain Clients

Okay, youve landed a couple of good clients through your law firm marketing program. But landing them is only the first part of your task. Now the real work begins as you find a ways to keep those clients you have worked so hard to get. Business has been picking up since you revised your marketing strategy and things are looking up for steady growth in your practice.

Along with new clients comes the inherent need for more time to spend on their cases. Now the problem is not enough new clients but work flow and time management to handle them all. With such a limited schedule, how do you keep them happy so they dont run off and hire your competition

It is a situation that many attorneys find themselves in and the stress and frustration is overwhelming at times. The best thing to do is stop, take a deep breath and know that there is a simple solution to manage this situation.

The following five strategies are designed to help you maintain a good working relationship with your new client. You managed to land them, now get to work keeping them

1. Start off work on the case instantly. As rapidly as the customer proofs on, deplete phase that day or the then performing on the case. This is not merely to protect your shoppers sensible legal concerns, but moreover to come into sight one another their appetite for immediate legal assist. It as well shows one another that you realistically friendliness almost one another.

2. Send the client a few category of written conversation in 48 hours of capturing the case. It isnt ample to initiate functioning right now on their case. You must come into sight that you are functioning and inducing attainments by e-mailing themselves a back up of the whole lot you do. Consider phase stamping your e-mails so that your purchaser sees you submit to begun acting on their case almost about as quickly as you landed it.

It is as well desirable to send a tangible back up of all of your communications along furthermore your purchaser. All the time, it is lighter for workers to pay for services they can in reality picture. Each time they can see a handful physical evidence of your textbook, it looks value spare to each other.

Go after-up letters following cell phone calls or in-person summit are an extra abnormal way to simplify and stay away from misunderstandings. They as well serve to protect you cherish malpractice accusations because you undergo the whole lot acknowledge and dated.

3. Send out a brief examination directed at new clients. Inside one week of landing the new buyer, send out a one-page examination. This can be a extreme way to assemble documentation on foremost inquiries for use in consecutive law bureau sales promotion strategies; this is additionally a right epoch to ask themselves for their birthdays and anniversaries so you can send a card, which is a acute
sales promotion plan.

Why did they decide on your organization
Who as well were they interviewing
Whatsoever do they reminiscent of worthwhile/foulest around performing in addition to you
How can you improve
How fast was your response time to their initial entreaty
How did they get hold of you
Do they know of any individual as well who can use your services
Additional conversation briefing, etc

4. Send out a client delight investigation following you taste finished the case. This is an additional abnormal way to maintain right articulation plus shoppers. It additionally shows each other that you in reality fondness almost about their imaginations and vibrations. They will see that their cases and how it all turns out are important to you.

5. Send the client a hand written thank you card. Nothing says you care similar to a greeting card. Send out the card the same day they prefer you as their attorney. It doesnt undergo to be whatsoever cherish, but you should do it given that no one else realizes.

When this appears adore merely a catchy column derive pleasure a greeting card ad, it essentially is productive. If you have accepted the occasion to not only find a card, but to face to face suspicion it, you will while yet again be contact your buyer that you actually do warmth on the subject of themselves on a inner most level.

Buyers must trust adore you are there to serve in their sensible worries as you requested to be there. Lawyers have the negative reputation of without difficulty human being in it for the prestige and the currency. As these are two elementary things indulge in your business behold, they are of small concern to your client. You must come into sight you intimacy by way of your law firm commercial efforts and your communiqu� in addition to your customers. If you dont intimacy about one another, they wont fondness just about you.


Almost the Inventor

Stephen Fairley is CEO of The Rainmaker Institute is the nations principal law organization commercial organization that specializes in helping immature law companies generate further and superior referrals and achieve a 7 portion law drills. Higher than 6,000 attorneys taste benefited take pleasure in our proven Rainmaker Commercial Algorithm. Attorneys: allegation your Without charge legal sales promotion CD 7 Keys to a 7 Quantity Law Drills at

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