JetPens - Incredible Student Startup That Brings In $1000 For Every $20 Spent On AdWords

Jamie Foxx-Ghetto Ho(stand up comedy)

http://www.jetpens.com

As students at Stanford University, Lily Kim, Shu Lindsey, and Adrian Mak had trouble finding the precision pens they liked to use, the Japanese-made ultrathin ones with tips half the width of the average ballpoint.

They started importing their own in 2004 and turned their passion into a business, pooling $9,000 in savings to launch JetPens. They built a customer base by e-mailing fellow students and contacting artists they found on the Web.

JetPens now sells 10,000 pens and other items every month. Among its best-sellers are a pen with a tip fine enough to write on a grain of rice, novelty erasers (some that look like packs of gum or pieces of sushi, another designed to never run out of corners), and the "popcorn" pen, with ink that puffs up on the page, a favorite with scrapbook fanatics.

Thanks to some clever tricks for keeping costs to an absolute minimum, the founders say they'll turn their first profit this year.

MARKETING

The monthly marketing budget at JetPens is just $20, all for Google ads, which bring in about $1,000 in sales. The company's well-designed site also puts it at the top of Google's search results for "japanese pens."

INVENTORY

JetPens did fine without a warehouse. "Adrian's got $40,000 worth of pens in his bedroom," Kim says. The company is outgrowing the bedroom storage plan, however, so the owners are starting to look for space.

[Via Business 2.0]

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